4 common buyer objections and how to resolve them
When buyers express reluctance, they’re not necessarily telling you they don’t want to move forward, Luke Babich writes. Sometimes, they’re asking you to help them move forward
by Luke Babich Feb 19
WATCH: OpenAI's Adam Goldberg on developing AI clarity
A founding member of the company's go-to-market team, Goldberg outlines what it takes to make ChatGPT and other AI-based platforms work for you and your real estate business
by Christy Murdock Feb 19
Watch your back. Don't sleep on these new agent safety hacks
From client screening to cybersecurity and more, it's essential for you to take care of yourself and stay safe in today's world. Security expert Tracey Hawkins offers a range of strategies
by Tracey Hawkins Feb 19
Savvy tax strategies to see you through the 2023 tax season
As you gather 1099s and W2s and reconcile accounts, writes financial planner Jordan Curnutt, don’t sleep on these key tax planning strategies that can truly move the needle this tax season
by Jordan Curnutt Feb 19
6 scripts agents need for a time such as this
Meeting the unique needs of buyers and sellers today means knowing just what to say to generate important dialogues. Jimmy Burgess offers scripts that resonate in our current market moment
by Jimmy Burgess Feb 18
Buyer agents are already cutting commissions: The Download
In the post-Sitzer world we now live in, agents and brokers are already dealing with the new reality by cutting buyer commissions to the bone
by Christy Murdock Feb 17
WATCH: Robert Reffkin talks portals, agents, the NYC subway
In a recent appearance at Inman Connect New York, the Compass CEO discussed his company's ongoing industry dominance and came out in favor of Homes.com in the portal wars
by Christy Murdock Feb 17
New agent survival guide: Here are 6 mistakes and how to avoid them
Now Streaming! Gain expert advice from industry leaders on navigating common pitfalls faced by new agents, and learn best practices to ensure success in 2024
by Claire Buzzanca Feb 16
Rick and Kathy Hilton are saying goodbye to Southampton home
The family has owned the shingle-style property since 1999, spending many vacations and holidays there, and is now selling it for $14.95M
by Lillian Dickerson Feb 16
Legendary Atlanta agent Marsha Sell returns to Coldwell Banker
The award-winning Atlanta agent is returning to the brokerage where she spent over 40 years of her career after an 8-year stint at Berkshire Hathaway
by Ben Verde Feb 16
WATCH: Ryan Serhant on real estate's innovation problem
At Inman Connect New York, the SERHANT. founder and CEO issued a challenge to the real estate industry to innovate rather than react
by Christy Murdock Feb 16
Commission, commission, commission: Inman's Top 5
Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers
by Dani Vanderboegh Feb 16
How to play matchmaker with buyers and architectural styles
It's essential to understand a client's tastes, historical context and regional influences, writes broker Michelle Coffing, to match them with the right home in a style that suits them
by Michelle Coffing Feb 16
WATCH: Anywhere's sitting pretty after Sitzer | Burnett settlement
Find out why CEO Ryan Schneider sees the decision to settle as offering a 'competitive advantage' for his company's agents and brokers
by Christy Murdock Feb 16
Path & Post adds new managing broker in Georgia
Bekki Shae Smith is a regional director for the Georgia Association of Realtors and past president of the Cherokee Association of Realtors
by Taylor Anderson Feb 15
Meet the brokerage getting ahead of the post-Sitzer commission rush
DeLeon Realty in Silicon Valley began advertising commissions of 3.5% or less for homesellers who choose to work with the firm. The marketing push appeared in the mail and social media this week
by Taylor Anderson Feb 15