A picture of scissors cutting through a ten-dollar bill to symbolize cutting your real estate marketing spend.
Create a leaner, more efficient real estate business without cutting into your lead generation
by Josh Ries Aug 26
A welcome sign on a front door to symbolize a new agent's guide to home showings
Team lead Carl Medford writes that developing a process for conducting home showings will help you manage client experiences with confidence
by Carl Medford Aug 26
national debt
Windermere economist Jeff Tucker breaks down the impact of government debt and the 'One Big Beautiful Bill Act' on the real estate market
by Jeff Tucker Aug 26
A new home under construction representing new-home sales
Sales of new single-family homes dropped 8.2% year over year to a seasonally adjusted annual rate of 652K, which still beat analysts' expectations of a rate of about 630K units
by Lillian Dickerson Aug 25
Apply the Taylor Swift marketing strategy to your next listing to build anticipation, connect with clients, and win attention like a pro.
Taylor Swift didn’t just announce an album, she created a cultural moment. Here’s how to turn your listing into a must-see event with storytelling, anticipation and some follower-fueled magic
by Jessi Healey Aug 25
real estate data tools represented by a map with a pin in it
Amid a divided housing market, new real estate data tools help agents and clients visualize the ongoing shifts that most impact their bottom lines
by Christy Murdock Aug 25
historic homes with smiling real estate agent to symbolize referral-based real estate business
Jimmy Burgess outlines how this Virginia historic homes specialist blends community service with a personal touch to generate exceptional return on her marketing investment
by Jimmy Burgess Aug 24
Sand dunes and a house on a beach in the Hamptons to symbolize setting where luxury real estate agent bites child
A scuffle during a free T-shirt toss led to Compass agent Gail Bomze's arrest. Bomze's attorney said poor event management caused her to be knocked to the ground and injured by teenagers
by Lillian Dickerson Aug 22
real estate economist
In this exclusive series on Inman, Windermere’s Principal Economist Jeff Tucker looks at inventory levels and writes that, while sellers are willing to list, they won't bend on price
by Jeff Tucker Aug 22
urban design
Understanding the principles of urban design can help you help your clients find more than a home; they'll find the setting for a new lifestyle, Jason Haber writes
by Jason Haber Aug 22
Presenting price in today's changing market: Now Streaming
Real estate coach Darryl Davis offers insights for conducting pricing discussions with seller clients, even as the market shifts
by Inman Aug 22
Data confirmation, compensation, Opendoor resignation: Top 5
Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers
by Dani Vanderboegh Aug 22
Opendoor investors Keith Rabois and Eric Jackson
After a stock rally and CEO ouster, investors are turning their attention to what’s next for Opendoor. Some say the company must work with agents. Others disagree
by Taylor Anderson Aug 22
Two women in a home in a skills-based real estate market.
The market has shifted. If you’re working the same way you did a year ago, you’re likely getting half the results, coach Verl Workman writes. Talent is rewarded over timing
by Verl Workman Aug 22
Man in hooded sweatshirt with no face in front of computer code to represent pig butchering financial scam
Scammers prey on the loneliness epidemic and desire for genuine connection, security expert Robert Siciliano writes, a feeling that even the most successful among us can experience
by Robert Siciliano Aug 22
family with sold home as part of how to write a real estate case study
Want to brag on your business and the service you provide? There’s no more convincing format than a case study based on a previous transaction
by Christy Murdock Aug 22