Ready to raise your price point? Here's your luxury agent playbook
Whether you're just starting out in real estate or trying to grow your business in a new direction, broker Joseph Santini shares tips for breaking into the luxury niche
by Joseph Santini Aug 8
How to close the real estate agent retirement gap
Real estate agents can and should expand their real estate retirement repertoire, Thomas Phelan writes, not only for their personal retirement future but to help their clients
by Thomas Phelan Aug 7
Teams Spotlight: The Lisa Cozzi Team, Century 21 AllPoints Realty
With over 24 years of proven success, find out how Cozzi and her team adapt, strategize and execute, so clients win
by Christy Murdock Aug 7
Huddle Up: How this team blends longevity and innovation
Learn how Jennifer Mills Klatt’s Home Discovery Team stays focused and aligned with Melanie Klein's overview of the team's communication process
by Melanie Klein Aug 7
How to turn these 7 buyer objections into trust indicators
Instill confidence in your buyer clients when you come to them prepared to answer questions and offer reassurance, coach Darryl Davis writes
by Darryl Davis Aug 7
Love is blind, but FICO isn’t: Guiding couples with mismatched credit
Agents need to talk with buyer clients about credit and financing early in the process, Lindsey Harn writes, to avoid disappointment later
by Lindsey Harn Aug 7
Realtor income edges up 4% despite market softening: NAR
The National Association of Realtors released its 2024 Member Profile on Wednesday, revealing that its typical member earned a median gross income of $58,100, up from $55,800 in 2023
by Marian McPherson Aug 6
3 social media lead gen lessons from the Trump vs. Powell drama
Capture attention and build relationships by helping your clients navigate the implications of headline-grabbing topics, Josh Ries writes
by Josh Ries Aug 6
Las Vegas real estate pro finds pig's head in mail after AI deal closing
A letter that accompanied the bloodied animal head asserted that 'AI is not going to replace brokers,' a sign that it was likely sent by a broker who feels threatened by the new technology
How to have the price adjustment talk without losing the listing
Don't fear having this conversation with your frustrated sellers, coach Darryl Davis writes. Putting it off too long costs your clients time, money and momentum
by Darryl Davis Aug 6
Fire country: A growing threat to homes, lives, real estate careers
Fire doesn’t just destroy structures, Chris Drayer writes. It changes markets and careers, and if we’re not paying attention, it will burn us
by Chris Drayer Aug 6
A picture of a woman agent standing in front of a listing to represent tech tools to elevate your listing presentation.
Want to land the listing? Marketing expert Alyssa Stalker offers tech tools designed to help you make a big impression on potential clients
by Alyssa Stalker Aug 6
5 gimmick-free ways to build, scale and grow a real estate business
These 5 brand-building, operation-scaling keys form the foundation of lasting success
If you were selling a home, would you hire you as the listing agent?
Thinking about selling a property of your own? Bernice Ross shares 6 reasons why you may not be the best choice to guide your own transaction
by Bernice Ross Aug 5
Here's the tech you can't live without: Pulse
We asked you to tell us what tech tools have become essential for the way you run your business
by Inman Aug 5
real estate agent commissions rose
The real estate industry has a math problem with rising customer acquisition costs and declining client loyalty. Broker-owner Amy Stockberger looks at ways to reverse the trend
by Amy Stockberger Aug 5