By making the best use of the tools available in today’s tech-laden world, you can free up time to focus on what really matters — building genuine, lasting relationships with clients and helping them find the property of their dreams
This is the kind of market that favors the savvy salesperson, even above all the technology, marketing and trendy national brands. These are the times to get back to basics, to rediscover — or begin to uncover — the power of sales
The campaign is dubbed 'Nothing Compares' and will roll out in 75 countries
Top agents Glennda Baker and Erica Solomon shared tips on thriving when inventory is at historic lows at Tuesday's Connect Now event
Building a brand is often synonymous with building a business. Your brand communicates what do and what you stand for, and it helps build trust with potential clients. Here are a few tips for building a brand that'll ultimately boost your business
Stuck for content ideas? Need to better promote your listings? Want more reach? Here are the top hidden features you should know about in 2021
Opinion
Still effective, especially when combined with integrated digital campaigns, direct mail remains an ideal opportunity for agents looking to build local awareness
Opinion
Whoever controls the listings, controls the market. Avoid these common mistakes, so that you can have more control over your success, as well
Invest in building a brand that people recognize, see as innovative and want to work for and with
If the social media platform is no longer performing for you, it's likely you’ve fallen into one of these common traps
Opinion
If you’re not out there interacting with the public on a face-to-face basis, chances are you’ve become a secret agent — and that has to change. Here is a variety of fun and engaging ways to get strangers to ask you about your job and real estate
These 12 video templates, together with the two search rank term tools, will help you reach your target clients and build trust by answering their questions before they ask
The marketing landscape shifted dramatically in 2020, and the way we engage with the public has forever changed. Here are a few tactics to keep in mind as you navigate this new landscape
This month, we’re focused on making you more money. Here are the top stories from our Back to Basics series published thus far. We'll keep this list updated all month long.
Taking inspiration from 'the great reshuffling' that happened during the pandemic, Zillow's new ad campaign 'To Move Is To Grow' highlights the emotional side of moving
Consumers increasingly write, read and follow online web assessments. So, have you accepted reviews as a part of your communication with the market? Here are a few compelling reasons why you should