Builder Ratings and Reviews will let consumers write reviews of their home's builder, and then display those reviews on builders' Zillow pages
Opinion
Everybody talks about low inventories, but nobody does anything about it. Find out how to get the listings you need for the buyers who are still looking
Email is a particularly valuable means of communication in real estate especially now, when sharing information about listings and dealing efficiently with buyers and sellers are key. That's why you need to get it right. Here's how
Honing your approach to these conversations can enhance your listing presentation and mentally prepare your sellers for the nuances of a COVID-19 seller’s market
The well-funded, fast-growing online apartment marketplace is now offering Matterport tours to its landlords, revealing in a survey that 72% of tenants would rent sight-unseen if a 3D tour was available
Opinion
For those of you who might not have the professional video budget, mastering iPhone property video is the cost-effective solution you need in your back pocket
The Australian email marketing company's newest offering lets agents send emails according to categorized personas for more accurate targeting
Opinion
Some agents argue that there's no need to put the time and effort into building and maintaining a website when there's strong social media game. Wrong!
Elizabeth and Ethan Finkelstein, the creators of Cheap Old Houses, talk to Inman about their popular Instagram account and how agents can benefit from its 1.1 million followers
Opinion
With full-service, overnight editors, apps, creative middlemen and the rise of smartphone camera capabilities, have professional photographers lost their hold on your listings?
Sponsored Content
Empower agents to create effective content while maintaining a unified brand voice
Facebook's newest social media tool Instagram Reels was announced 24 hours before President Trump announced a ban that will take effect in 45 days on TikTok
The ad, dubbed 'All We have Is Home,' is filled with crowdsourced video and focuses on the idea of home during the coronavirus pandemic
Opinion
Set to go live in California next week, the data analytics platform has shifted from a data geek's new toy to a powerful, market-data-know-it-all, now runway-ready and gorgeous
There is an ever-growing number of private search engines that promise the highest level of privacy and no data collection. Could these sites have a significant impact on real estate marketing?
Founded in part by agents at Compass Nook Real Estate Group and a proptech entrepreneur, the new portal lets buyers find specific architectural styles and agents offer sellers a new marketing resource