Real Estate Marketing Ideas & Strategies
Fredrik Eklund and Ben Bacal teamed up to create their 'Star Wars'-themed 'May the Sale Be With You' marketing campaign for a family-friendly $32M luxury listing in Beverly Hills
With so many platforms out there, it's hard to navigate the murky waters of digital marketing. Here are a few strategies to help you generate new leads and ensure that you're not lost in the shuffle
Amid coronavirus fears, this tried-and-true piece of tech can help real estate agents continue showing homes while staying safe
You’re creating content, but how can you ensure that people respond? Find out how to optimize your blog posts, videos and social media to ensure that you are getting eyes on your platforms
Numerous leaders at real estate companies today stepped into their roles without prior real estate experience. They say that was actually an advantage
Jumping into a new career in real estate is challenging. The trick is to stay creative, organized, and knowledgeable in your field. Here's how to accomplish that — while keeping your motivation and spirits high
The leader of Tim Collom Realtor Group, Tim Collom, shared how he's managed to keep his dedication to art alive while running one of Sacramento's top real estate teams
Ever wonder about that person talking about 'lush valleys' in the flyover video of the home you're trying to sell? Inman went behind the scenes to learn more
Opinion
And check out The Wolfe Team's video spoof 'Lowball disorder'
Opinion
Attempts to compete directly with the leading portals — from both upstarts and financially strong runner-up portals — have met with limited success
We talked to CRM experts to find out what frustrates agents the most and what upcoming advances might make your CRM work better for you
Real estate agents are using TikTok to take their business to the next level. Here's how creating content on this popular video-sharing app can help you build your brand and generate leads
Quit trying to survive in the red ocean, and head for the blue water
Opinion
Plus, homebuyer confidence is up, and Keller Williams has released its new consumer app
Here’s the prolific team leader’s take on cultivating your team, widening your reach and understanding consumers' growing desire for instant gratification
'Megaphone' is designed to push agent-branded marketing collateral to social media
Aimed at sellers of properties worth $1M or more, Redfin Premier offers full-service marketing with an international reach