Just in time for Halloween, this horror-inspired listing is a 'Scream'
Century 21 agent James Pyle’s Scream-inspired listing went viral on Zillow this weekend with nearly 560,000 views
by Marian McPherson Sep 30
WebsiteBox updates include new templates, faster MLS updates
Initially reviewed more than 4 years ago, affordable website provider for agents, teams and brokers has added new templates, increased speed of MLS data feed and connected with Google Suite
by Craig C. Rowe Sep 30
Facebook toys with hiding 'likes' and views on posts
The social media giant first introduced the feature to Instagram, now it's testing on Facebook
by Marian McPherson Sep 27
Sotheby’s adds new exclusive, luxury decor to virtual staging app
The brokerage has partnered with Perigold in a bid to allow Sotheby’s agents to virtually stage listings with exclusive furniture and decor from Wayfair.com’s luxury brand
by Marian McPherson Sep 27
Brivity emphasizes follow-up and automation, starting with its websites
Opinion
Ben Kinney assembled a number of technology acquistions into what is now called Brivity, a business lifecycle platform for teams that's heavy on follow-up and lead nurture. But is it the category's clear winner?
by Craig C. Rowe Sep 27
Stephanie Anton reveals where luxury marketing is headed
The president of Luxury Portfolio talks about video, data and social media ahead of Luxury Connect
by Marian McPherson Sep 26
See you in court! 10 ways agents typically get slapped with lawsuits
Even a slight mistake could end up costing a lot of money; a lot of stress; and, worst of all, tarnish your reputation.
by Ryan Ellis Sep 25
Lead-gen game changer: Work the warm calls
Throughout your career, you’ll need to continue this network-building, back to basics, sphere of influence marketing
by Marilyn Blume Sep 25
What 'House Hunters' can teach you about working with buyers
Opinion
With the passing of longtime host Suzanne Whang, what can the OG of home entertainment shows teach you about your next client?
by Christy Murdock Sep 24
How to use social media to deepen your niche
Social media expert Karen Albert has a few simple tips for the top social media sites for agents — they all start with finding your ideal clients
by Pat Hiban Sep 24
WATCH: How to build a brand that lasts
Learn how to create distinction, be consistent, and attract more buyers and sellers by being human straight from the pros at Inman Connect Las Vegas
by Inman Sep 23
Here's why you should price your listings in multiples of $10K
Most agents continue to use the same pricing approaches that the industry did 50 years ago
by Bernice Ross Sep 23
Exiting real estate: How sellable is your business?
Opinion
Take these steps to prove the value of your business
by Bernice Ross Sep 23
Expectations vs. reality — don't set yourself up for failure
Opinion
You will save everyone's time if you establish realistic expectations and follow through with your plans
by Jeff Martel Sep 23
How to target market luxury clients on LinkedIn
Opinion
Here's how to rub elbows with luxury players on the social network for professionals
by Italina Kirknis Sep 23
Are open houses worth it? How to ensure they’re not time-wasters
Opinion
If you plan properly and are strategic with your marketing, you’re more likely to land great offers that will lead to a sale
by John Giffen Sep 22