How to have the price adjustment talk without losing the listing
Don't fear having this conversation with your frustrated sellers, coach Darryl Davis writes. Putting it off too long costs your clients time, money and momentum
by Darryl Davis Aug 6
A picture of a woman agent standing in front of a listing to represent tech tools to elevate your listing presentation.
Want to land the listing? Marketing expert Alyssa Stalker offers tech tools designed to help you make a big impression on potential clients
by Alyssa Stalker Aug 6
real estate agent commissions rose
The real estate industry has a math problem with rising customer acquisition costs and declining client loyalty. Broker-owner Amy Stockberger looks at ways to reverse the trend
by Amy Stockberger Aug 5
Stop using AI as a Google substitute. Do this instead
Agents who use AI will replace those who don't, but how do you use it the right way? Digital marketing expert Colin Hull shares strategies to help you leverage the productivity potential
by Colin Hull Aug 4
From search to sold: Mapping the client journey through your website
Jon Krabbe of Agent Image shares ideas for supporting every stage of the client journey, from first looks to post-closing advice
by Jon Krabbe Aug 4
All shock, no chill: The rise of outrage marketing in the viral era
From hair dye to denim, brands are pushing boundaries to win attention, but shock value comes with consequences, especially for professionals building on trust
by Jessi Healey Aug 4
YouTube’s new rules could cost real estate agents their ad revenue
The platform’s updated monetization policy targets repetitive, low-effort content, but agents who lean into authenticity can still thrive
by Jessi Healey Aug 4
Brand-first marketing: Creating content that positions you as the go-to agent
Tune in to Inman Access as Alyssa Stalker teaches you to create branded content that scales along with your real estate business
by Inman Aug 1
8 things agents can do in August to boost productivity, commissions
August isn’t downtime — it’s decision time, coach Darryl Davis writes. Decide what you'll do now to set yourself up for success in the months ahead
by Darryl Davis Aug 1
Want to win fall? It starts with a smart summer strategy
The 7-figure business-building agents are quietly laying the groundwork for Q4 during the summer, Coldwell Banker Warburg's Kevelyn Guzman writes
by Kevelyn Guzman Aug 1
Real estate text message scripts that help agents connect with clients
Initiate, don't wait, to build momentum in your business, Jimmy Burgess writes. Here he offers 5 texts to send and see results
by Jimmy Burgess Aug 1
Luxury Presence deploys first 'fully autonomous AI marketing team'
Each AI agent does precisely what a person charged with each job can do: manage ad spend, write about local events and market trends, adjust SEO tactics and follow up on new leads
by Craig C. Rowe Jul 31
Summer prospecting playbook: 3 ways to build momentum while everyone else hits pause
While colleagues are taking vacations, Amy Corr writes, you have the opportunity to lean in on lead generation and personal connections that pay dividends for years to come
by Amy Corr Jul 31
Anywhere inks enterprise deal with powerhouse platform Canva
Affiliates will have free access to Canva Enterprise starting in Q4 2025. It includes preloaded branded templates and seamless integration into Anywhere's other marketing platforms
by Marian McPherson Jul 30
Why most real estate blogs fail (and how to drive traffic with yours)
Marketing expert Jon Krabbe deconstructs the common mistakes you might be making and offers a smarter content plan for your blog
by Jon Krabbe Jul 30
4 barriers to communication that cause your audience to tune out
We're all fighting to get our brand voices heard in today's crowded marketplace, Kyle Basila writes. Here are the factors that could be impeding your communication
by Kyle Basila Jul 29