Broker Spotlight: Matthew Villetto, Douglas Elliman
Learn how this new development expert got his start and what he's predicting for the year ahead, including commercial conversions and branded rentals
by Christy Murdock Sep 5
Laura Monroe joins REALM as executive director for innovation
The former Global Head of Community at Inman will drive innovation and brand strategy in her new role at REALM to help enrich the member experience
Ryan Serhant on 'Owning Manhattan', bold moves, branding
In an exclusive interview, the SERHANT. founder talks real estate reality and what it’s like to build a brokerage brand under the pressure of the spotlight
Can I say 'call for buyer’s agent compensation' in private remarks?
Opinion
The new commission rules are confusing. Compliance expert Summer Goralik unpacks whether listing agents can mention buyer’s agent compensation in the private remarks on the MLS
by Summer Goralik Sep 2
You agreed: Relationship-building matters more than speed to lead
As the industry changes, building deep-down, long-lasting relationships matters more, according to Inman readers
by Inman Aug 28
I'm a listing agent. Do I need buyer agreement proof before showings?
Opinion
With confusion around the new commission rules, compliance expert Summer Goralik unpacks whether listing agents should verify signed buyer-broker agreements before showing a property
by Summer Goralik Aug 27
Balance franchise brand autonomy with consistency
Commit to your franchise's brand standards while keeping your individual identity to build a real estate business that resonates both locally and globally, The Agency's Tara Scholl-Gettles writes
Is speed to lead dead?
The best real estate lead isn't always the hottest or most time-sensitive one. Chris Drayer shares how to reach out and lead nurture in a way that's best for both you and your potential client
by Chris Drayer Aug 26
Be very demure, very mindful of viral social media micro-trends
Opinion
Trainer Rachael Hite breaks down the latest viral TikTok trend from influencer Jools LeBron and gives guidance on whether real estate agents should hop on the bandwagon
by Rachael Hite Aug 24
A 9-step 'listening' consultation to help you talk to sellers post-Aug. 17
Be prepared for a listing appointment at a moment’s notice, have the tools at your fingertips, take notes, build connections, and stay focused on what’s best for the seller, Bernice Ross writes
by Bernice Ross Aug 19
From Zero to $150K: How this YouTube video strategy can deliver
If you’ve been debating if you should start producing YouTube videos for your business, now is the time to commit. Jimmy Burgess has the blueprint you need
by Jimmy Burgess Aug 18
Be different. Be special. Be the expert your clients need now
Mastering a niche makes you more valuable in the eyes of consumers, senior real estate expert Nikki Buckelew writes, and it makes selling real estate a far more interesting and enjoyable career
by Nikki Buckelew Aug 16
Are we allowed to let clients know about concessions upfront?
Opinion
With all the commission confusion surrounding the new rule implementation, compliance expert Summer Goralik answers your burning questions
by Summer Goralik Aug 16
'Be a strategist, not a salesperson' to win with today's homesellers
4 leading Keller Williams owners share the key to creating a lead generation strategy that yields offers that homesellers can't resist
by Marian McPherson Aug 14
Is it possible to market a seller wanting to offer a concession?
Opinion
With all the commission confusion as we near the Aug. 17 implementation deadline, compliance expert Summer Goralik is here to answer your burning questions, starting with concessions
by Summer Goralik Aug 13
It’s still a listings game! 5 effective ways to generate listings now
Post-NAR settlement, it’s never been more critical to generate listings, Jimmy Burgess says. That’s why he sat down with Curaytor’s Jimmy Mackin to highlight these winning strategies
by Jimmy Burgess Aug 8