Show your agents love — and build their businesses
It's the middle of winter, and your team is wrestling with new habits and resolutions. Show them appreciation with tools that will help them capture business, not just words of encouragement
by Rachael Hite Jan 10
Hate door-knocking? 4 alternatives for reaching new clients
As a real estate agent, your relationships are everything. Put your best foot forward this year as you forge new connections and boost your business in the process
by James Harris AND David Parnes Jan 9
7 must-do tasks to prep your listing for the market  
Preparing a listing to bring to the market is where you can set your service apart. Proper planning during the pre-listing period is essential for a successful sale process
by Laura Stace Jan 9
What happens when it's time to sell a smart home?
Opinion
Smart home products are great, but how do you decide what stays and what goes when you're selling a home with these upgrades?
by Brandon Doyle Jan 9
Social media matters more when you're a team leader. Here's how to stand out
Being a leader, regardless of the size of your team, is going to require you to create a memorable social media footprint
Top 10 never-fail home staging tips for agents
When done right, staging evokes a stronger emotional tie for buyers, which translates to a greater commitment to the home
by Misty Soldwisch Jan 6
23 ways to generate leads in 2023
Lead generation is the lifeblood of a successful real estate business. What are you going to do in 2023 to take your business to the next level?
by Jimmy Burgess Jan 6
How do you build trust? Know more than your competition
Opinion
There is a great deal of data out there, but understanding how to provide context and meaning can help you set yourself apart
by Nikki Beauchamp Jan 6
Cure creative anxiety: 5 alternatives to ChatGPT to beat writer's block
Agents who write their own listing descriptions no longer need to fear, because a fast-growing technology is here to cure your creative needs
by Craig C. Rowe Jan 5
How to next-level your community service
In part two of this two-part series, Bernice Ross interviews mega-producers who focus on, and find success from, giving back to their communities in a big way
by Bernice Ross Jan 5
Reach out and touch base with a 2023 email marketing plan
'We're advising our customers to lean into this market condition, extend their leadership into the void' - Happy Grasshopper CEO, Dan Stewart
by Craig C. Rowe Jan 5
No, you don't need to freak out over Facebook's new listings rule
Is it over for real estate agents to post their listings on Facebook? Here's what's going on
by Katie Lance Jan 4
Agents baffled by confusing new Facebook property listing policy
Facebook parent company Meta announced on Dec. 29 that users will no longer be able to share listings on Facebook Marketplace with their business profile, a change that drew agent ire
by Marian McPherson Jan 4
Mega-producers talk expanding your business by giving back
Many top-producing agents make giving back a priority. In this two-part series, Bernice Ross interviews some who make it a standard practice
by Bernice Ross Jan 4
6 real estate agent tips for partnering with new-home builders
To work with builders, your skill level has to be at the next level. From communication to presentation to organization to marketing — raise the stakes to develop these relationships
by Darryl Davis Jan 3
9 lead generation strategies that work every time
Act consistently on these tried-and-true strategies and your lead generation efforts will keep you moving forward
by Jimmy Burgess Dec 30