Build connections, nurture your network — and do more business
If we want to increase our production, we need more friends. The more friends you have, the more homes you'll sell
Motto Mortgage partners with SOCi for online reputation management
The growing marketing platform counts multilocation brands, such as Ace Hardware, Ford Motor Company and Smashburger as clients
by Matt Carter Dec 7
7 referral business building tips from Million Dollar Listers
Former 'Million Dollar Listing LA' stars share their secrets for building a thriving referral network and bountiful business
by James Harris AND David Parnes Dec 7
5 tips for sending the perfect holiday cards on a budget
There's plenty of time to get holiday cards sent out, even if your marketing budget is almost spent. Here's how to send cards without breaking the bank
by Christy Murdock Dec 5
Social media marketing isn’t going to be the same without social media
Opinion
Social media platforms are evolving and so are your Friends' browsing habits. As followers start to scroll instead of social, you may find yourself in new digital territory
by Teresa Boardman Dec 2
How to give 5-star service to your military and veteran clients
Working with veterans may be different than working with other clients. But, ultimately, our job as real estate professionals is to understand our clients and how best to serve them
by Kristy Kowalski Dec 2
6 DIY home staging tips every real estate agent should know
Want to make sure your latest listing looks its best? Darryl Davis offers simple staging strategies to enhance every inch of that space
by Darryl Davis Dec 1
Agent Marketing: Refine and elevate your 2023 marketing strategy at Inman Connect New York
Give your real estate business an immunity boost with marketing advice and strategies from top digital creators at Inman Connect New York Jan. 24-26, 2023
by Laura Monroe Dec 1
Adopt these 7 daily habits to grow your real estate business
Success really can be achieved by consistently practicing these 7 daily activities, Jimmy Burgess writes. If you work this plan, you will see results in your production
by Jimmy Burgess Dec 1
71% of consumers expect personalized service. Here's how to deliver
Real estate marketing needs to be as personalized as possible for agents to best prepare for the market ahead, and its eventual rebound
by Craig C. Rowe Nov 30
Healing the home: How some real estate pros are turning to feng shui in an uncertain market
No bites on that multimillion dollar home? It may be the vibes. Find out how Dr. and Master Zhi Gang Sha creates feng shui fixes for luxury listings
by Christy Murdock Nov 30
These tools and tech promise an updated open house
Open houses are some of the few ways today's buyers can experience a property before agreeing to be formally represented by an agent, a byproduct of the long-simmering NAR settlement
by Craig C. Rowe Nov 30
5 essentials to make your real estate website stand out
Want to create an online presence but not sure where to start? Coach Darryl Davis offers the nuts-and-bolts elements that help you build an effective digital footprint from the ground up
by Darryl Davis Nov 30
8 creative fall events you still have time to pull off
Looking for something special to do before the last of fall has passed you by? Check out these fall event marketing ideas
by Stacey Soleil Nov 22
Change or lose it all: 3 steps for shifting when it matters most
Opinion
Change now to confront the new reality or face the prospects of losing market share or, even worse, going out of business
by Carl Medford Nov 22
Don't understand Instagram? Here's what you need to know in 45 seconds
Not sure how to get started on Instagram, or looking to up your game? Find out how to make it work from one of real estate's best
by Sue Benson Nov 21