Real Estate Marketing Ideas & Strategies
If sellers are getting anxious, here's how to help them feel better about their odds of a timely sale during a market shift
Opinion
This week, Byron Lazine and Nicole White discuss mistakes agents make when competing, consumer recession fears and the Marketeer
Opinion
Housing from the 1950s is characterized by homogeneous style and post-World War II sensibilities, affluence and family size
Opinion
When your customer’s personality style differs from your own, use the following techniques to keep the lines of communication open
Opinion
Many agents are taking a beat to rethink their business plans they wrote at the beginning of 2022. Is your plan ready to shift with the market?
Of course, you'll feature that listing on the MLS, but how do you take your marketing to the next level with YouTube? Learn how to create targeted ads to get your latest listing more exposure
Opinion
Do you have what it takes to win in the rough-and-tumble world of real estate? Learn how this current team leader and former MMA champ built his brand and took his business from nothing to No. 1 in just a few years
Opinion
Lady luck has nothing to do with that stellar price that smart agents snag for their sellers. Here are just a few strategies to help your sellers come out on top in this cooling market
Opinion
Getting your mindset right and getting up to speed on the best lead gen tools are essential for meeting the challenges of today's real estate market
Opinion
Does your pipeline feel frozen? These 7 proven referral source strategies are certain to put some heat back into those prospecting efforts
The 1940s saw a blend of influences and trends, driven in large part by the needs of a post-World War II nation. Broker Gerard Splendore offers insight into the historical and architectural roots of the decade's home styles as part of his Circa series
Agent Colin Schindler's parody 'All The Listings' went viral on Facebook and Instagram this week with more than 200,000 views, 1,400 likes, 950 shares and 630 comments
Opinion
Whether you're looking for tips to improve your own video marketing or are seeking out expert advice on running your business, these YouTubers have got you covered
Opinion
Finding good marketing and media help can be a challenge for most brokerages. Thinking outside the box with candidates may just yield you a perfect match
Opinion
As the market shifts, relying on data that is 60 to 120 days old just won't cut it. Learn to create more timely and accurate CMAs with these tools
Buying and selling land in the metaverse doesn't require a middle-man. But an early group of agents has jumped into the volatile market. Where are they now?
Opinion
The civil rights icon talks to Inman about housing, advocacy and why a safe place to live is critical for LGBTQ+ people of all ages, especially now