Opinion

It’s an aggressive seller’s market out there. As a buyer’s agent, what are you doing to get your offer accepted? If it’s any of these behaviors, now’s the time to stop

Historically, cities have been the center for commerce and the arts. They used to be vibrant places that attracted young people. But what about now? And is marketing real estate in the city tough?

Personas are semifictional representations of your ideal customers based on data and research. This is how they come into play when defining your brand and understanding your target market — and why they can help agents attract, serve and retain clients

When Carl Medford set off on a weight loss journey, he soon realized that the same principles of commitment, coaching and overcoming failure could be applied to business. Here's everything he learned

We can't always spot a bad apple from afar. But here are a few situations when you should say adios

I went in search of an agent the old-fashioned way, by asking for recommendations. Six agents ended up replying, and I sent them each 61 questions. Yes, 61.

Now much more than open house oversight solution, the app includes a real estate-centric competitor to Linktree called Onlyl.ink, with ways to promote featured listings

As the pandemic has made clear, companies who tailor toward the consumer succeed in both good and bad economic times. But buying and selling homes isn’t like other online shopping experiences. Why?

Eliminate these words from your negotiation vocabulary, and you'll be the stronger, more confident real estate agent at the table

How do you monitor your brand? You’re a busy entrepreneur, who probably doesn’t have time to scour the internet. Here are a few (mostly free) shortcuts