Balance franchise brand autonomy with consistency
Commit to your franchise's brand standards while keeping your individual identity to build a real estate business that resonates both locally and globally, The Agency's Tara Scholl-Gettles writes
A picture of a woman shaking hands with someone, indicating that the deal is done and she's avoided these real estate lead generation mistakes.
Luxury broker Filippo Incorvaia shares the story of how one residential client set the stage for a career shift and led to a host of new referrals
by Filippo Incorvaia Aug 27
Is speed to lead dead?
The best real estate lead isn't always the hottest or most time-sensitive one. Chris Drayer shares how to reach out and lead nurture in a way that's best for both you and your potential client
by Chris Drayer Aug 26
Attorneys, consumer groups have got eyes on agents: The Download
Everyone — from Michael Ketchmark to the consumer advocates behind Moehrl — is letting agents know that they're under scrutiny as they implement the new rules
by Christy Murdock Aug 24
Be very demure, very mindful of viral social media micro-trends
Opinion
Trainer Rachael Hite breaks down the latest viral TikTok trend from influencer Jools LeBron and gives guidance on whether real estate agents should hop on the bandwagon
by Rachael Hite Aug 24
Watchers, workarounds and what you need to know: Inman's Top 5
Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers
by Dani Vanderboegh Aug 23
Be a trusted real estate ally for women clients in today's market
Women's real estate advocate Bobbie Wasserman shares strategies for overcoming hurdles that sometimes block women from optimizing the financial potential of real estate ownership
by Bobbie Wasserman Aug 23
How new luxury agents create high-end vibes and don't break the bank
Establishing yourself as a luxury real estate agent doesn't have to cost more, MyHome's Jennifer McAlpine writes. It's about a simplified aesthetic and a strong sense of your value proposition
by Jennifer McAlpine Aug 23
A SIMPLE plan that can change your life and business forever
Anytime is a good time to change your life and the way you do business for the better, Jimmy Burgess writes. Find out what it takes with this 'simple' plan
by Jimmy Burgess Aug 22
Broker Spotlight: Vanessa Bergmark, Red Oak Realty
Learn how this Bay Area broker and her 100% woman-owned brokerage create exceptional outcomes and provide award-winning service
by Christy Murdock Aug 22
Why real estate teams fail
Your team’s success is just a few strategic steps away, writes coach Verl Workman. Here's how to build a culture of productivity, engage in the right training and coaching, and watch your team soar
by Verl Workman Aug 22
Teams Spotlight: Beau Blankenship, Blankenship Group
This former NFL football player has built an award-winning team through innovative marketing and community involvement
by Christy Murdock Aug 22
How to create steadiness and consistency in business and life
It's all about shifting your mindset, coaches Emily Bossert and Melanie Klein write. To create consistency, you need a plan for your business that defines who you are
6 secrets to fostering work-life balance with your real estate team
Encouraging a culture that values balance for agents is an important part of recruiting and retaining top-tier talent, luxury consultant Chris Pollinger writes
by Chris Pollinger Aug 22
Here's how you handled the first week post-settlement changes
We wanted to know what jitters, hiccups and horror stories you encountered (if any) as buyer agreements and MLS-based commission offers changed. Here's what you said
by Inman Aug 21
7 strategies for creating better opportunities in your business 
The difference between those who thrive and those who merely survive isn’t luck — it’s the choices they make, trainer and author Bernice Ross writes
by Bernice Ross Aug 21