Clients don’t need you to have all the answers; they just need to know that you’re there for them and that you’re willing and able to help them navigate rough seas, Spencer Krull writes
By promoting family-friendly amenities, Victoria Kennedy writes, you can make your marketing more irresistible to moms and dads who are ready to become homeowners
Summer Goralik examines practices drawing fresh regulatory scrutiny, putting questionable, and potentially unlawful, incentives between brokers and escrow back in the spotlight
By embracing service opportunities, The Agency's Vice President of Vibes Makenzie Green writes, agents and brokerages can transform professional influence into a force for meaningful change
Holly Brink shares agent Abby Goodell's no-frills strategy for turning Facebook Marketplace posts into legit buyer leads and examines why most agents overlook the platform
While competitors focus on traditional SEO tactics, Molly McKinley writes, forward-thinking pros can build a review foundation to drive AI recommendations for years to come
Opinion
'I'm right on top of that, Rose.' Here's what ‘Don’t Tell Mom the Babysitter’s Dead’ taught compliance officer Summer Goralik about leadership, trust and showing up for other women
After years being out of production, Troy Palmquist is going back to sales, and he’s betting big on this platform to help him maintain consistent, smart communication with his sphere
Helping clients and prospects save money is one of the most powerful marketing strategies
Livestreams are selling, AI is oversharing, and Facebook is quietly confirming what we already knew about links, digital marketing expert Jessi Healey writes. Here’s what to pay attention to now
Opinion
Each month, hundreds of real estate agents, brokers, executives and investors report on what they're seeing in their corner of the industry. Add your insights. Take the survey
Are your clients 'waiting for the market to recover'? They’re often talking about fear and uncertainty, coach Darryl Davis writes. Ask these questions to shift from uncertainty to clarity
Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers
As millennials, Gen Z take center stage in luxury homeownership, the industry will have to adapt, Lindsey Harn writes. They want spaces that align with their values, needs and ambitions
The best agents’ businesses are powered by referrals, Jimmy Burgess writes. Here are 7 timeless, proven strategies that agents are using in today's market to build their own referral networks
Sellers don't want the slickest pitch or biggest promise, coach Darryl Davis writes. They want guidance without pressure. Here’s how to talk them through pricing objections and win the listing