Teams Spotlight: The Lisa Cozzi Team, Century 21 AllPoints Realty
With over 24 years of proven success, find out how Cozzi and her team adapt, strategize and execute, so clients win
by Christy Murdock Aug 7
Huddle Up: How this team blends longevity and innovation
Learn how Jennifer Mills Klatt’s Home Discovery Team stays focused and aligned with Melanie Klein's overview of the team's communication process
by Melanie Klein Aug 7
How to turn these 7 buyer objections into trust indicators
Instill confidence in your buyer clients when you come to them prepared to answer questions and offer reassurance, coach Darryl Davis writes
by Darryl Davis Aug 7
Love is blind, but FICO isn’t: Guiding couples with mismatched credit
Agents need to talk with buyer clients about credit and financing early in the process, Lindsey Harn writes, to avoid disappointment later
by Lindsey Harn Aug 7
3 social media lead gen lessons from the Trump vs. Powell drama
Capture attention and build relationships by helping your clients navigate the implications of headline-grabbing topics, Josh Ries writes
by Josh Ries Aug 6
How to have the price adjustment talk without losing the listing
Don't fear having this conversation with your frustrated sellers, coach Darryl Davis writes. Putting it off too long costs your clients time, money and momentum
by Darryl Davis Aug 6
Fire country: A growing threat to homes, lives, real estate careers
Fire doesn’t just destroy structures, Chris Drayer writes. It changes markets and careers, and if we’re not paying attention, it will burn us
by Chris Drayer Aug 6
A picture of a woman agent standing in front of a listing to represent tech tools to elevate your listing presentation.
Want to land the listing? Marketing expert Alyssa Stalker offers tech tools designed to help you make a big impression on potential clients
by Alyssa Stalker Aug 6
5 gimmick-free ways to build, scale and grow a real estate business
These 5 brand-building, operation-scaling keys form the foundation of lasting success
If you were selling a home, would you hire you as the listing agent?
Thinking about selling a property of your own? Bernice Ross shares 6 reasons why you may not be the best choice to guide your own transaction
by Bernice Ross Aug 5
Here's the tech you can't live without: Pulse
We asked you to tell us what tech tools have become essential for the way you run your business
by Inman Aug 5
real estate agent commissions rose
The real estate industry has a math problem with rising customer acquisition costs and declining client loyalty. Broker-owner Amy Stockberger looks at ways to reverse the trend
by Amy Stockberger Aug 5
Confidence comes after: How to grow before you feel 'ready'
Feel like you don't have the tools to create content or move forward and grow your business? Broker Angela Yungk writes that the confidence you need comes from doing the thing you fear
by Angela Yungk Aug 5
The CEO playbook for agents: How to scale with compassion
Want to build a business you can feel good about? Phillip Cantrell, CEO of Benchmark Realty, offers 4 cornerstones to form your foundation from his book 'Failing My Way to Success'
by Phillip Cantrell Aug 5
How to 10X every real estate conference you attend using AI
You don’t need more ideas. You need a system that makes your ideas work for you. Amy Stockberger offers a framework and prompts for following up on conferences with the help of AI
by Amy Stockberger Aug 4
Stop using AI as a Google substitute. Do this instead
Agents who use AI will replace those who don't, but how do you use it the right way? Digital marketing expert Colin Hull shares strategies to help you leverage the productivity potential
by Colin Hull Aug 4