Landing pages are critical to the success of digital outreach for new leads because they help agents move online prospects deeper into the sales funnel by fulfilling promises made in display ads and responsive text messages
Beating out institutional investors in a bidding war is a lot like beating out other buyers, but with a bit of a twist. Agents should aim to become fluent in all the relevant tools available
Finding efficiencies wherever you can will help you work smarter, not harder. Here are 11 must-try apps that'll save you time, put you in control and keep you organized wherever you go
Opinion
This week, Byron Lazine and Nicole White discuss a growing number of sellers who use spy cams during showings, the slowing down of bidding wars, and Liz Vaynerchuk-Novello’s simple strategy that makes a big difference
Opinion
It's fully understandable that teams in Connecticut are frustrated at impending changes that could cost them money and branding. However, if regulation happened nationwide, some commonality from state to state could be a welcome change
From researching your target audience to utilizing a robust mix of tools and creative content, developing a thoughtful marketing campaign will ensure your brand stands out from the rest
After learning all the technical skills needed for the job, leadership and hard work are essential to success in this industry. These tips will help new (and seasoned) agents become natural leaders
Opinion
A real estate platform as a service creates a robust consumer-facing business that also offers a streamlined experience for agents and their clients, no matter where they are
Opinion
When you try to be 'everything,' you make it almost impossible for prospective clients to see your value. And if they don't see your value, they will seek out an agent who can present clear value
A new Connecticut law that limits team names is just the latest in a list of regulations impacting teams and their branding
This week, we're focusing on the shortcomings, problems and question marks related to listing tech. What's lacking, and what are some of the main issues you're seeing today?
It's important to maintain connections because your business often depends on the quality of those relationships. But here's why you shouldn't neglect strangers and acquaintances
Opinion
Here’s how to maximize your listing’s potential and capture more online views
What happens when the market starts to tilt in buyers' favor? Here's what agents need to be thinking through, preparing for and learning about to better serve their future clients
From utilizing professional photography to tapping into your sphere, here are some essential tips newbies need to know about marketing listings
Dealing with rejection is never easy, but staying positive and learning from the past will benefit you in the long run. Here's how to bounce back when you've been shot down