Why teams should focus on the customer experience over growth
Teams of agents play a crucial role in real estate, but some are focusing on the wrong metrics, experts said at Inman Connect
by Daniel Houston Jun 15
Pulse: Readers share their top 3 tech tools
From CRM tools to social media platforms for digital marketing, here are all the tech tools our readers rely on day in and day out
by Inman Jun 15
Buyers relocating? How to guide them in a cross-country move
In a highly competitive market such as real estate, every agent needs that competitive edge. Here's how to make helping relocating buyers yours
by Victoria Kennedy Jun 15
Chris Stuart shares the key to sustainable real estate teams
Industry veteran and newly minted Place, Inc. President Chris Stuart shares his thoughts on real estate teams, simplifying the consumer experience and creating a winning business strategy
by Marian McPherson Jun 14
Revealed: the crucial reasons some agents fail on teams
Opinion
Why do so many agents on teams still fail to succeed? 
by Carl Medford Jun 14
Lesson Learned: Giving 100% every time pays off
Find out how Florida agent Dennis Bowers learned that every client is a potential game-changer with $70M in referrals (from one client) to back it up
by Christy Murdock Jun 14
7 marketing tools that'll help you strategize business growth with ease
Opinion
Quality marketing drives business growth, but creating it can be overwhelming for busy real estate agents, especially amid a summer selling season that never ended. Here are a few tools to help
by Jimmy Burgess Jun 13
Be an off-market pro: 10 tips to find hidden inventory
Opinion
With more buyers competing for fewer homes, it’s more crucial than ever for agents to find ways to stay relevant. And the best way to do that is to bring your clients inventory they didn’t even know existed
by Greg Burns Jun 12
The New Normal: What if sellers become complacent?
Opinion
The pandemic dramatically shortened the listing and selling process, and forced buyers to become decisive about what they want. Now that sellers have gotten a taste of it, will they become unrealistically overconfident?
by Cara Ameer Jun 11
The Real Word: Can the appraisal process be color-blind?
Opinion
This week, Byron Lazine and Nicole White discuss racial discrimination in homebuying, NAR’s Profile of Home Buyers and Sellers, and using TikTok as a real estate agent
by Byron Lazine Jun 11
Offerpad is a more profitable flavor of iBuying: Mike DelPrete
Offerpad's latest financials strongly suggest that a less venture-funded, less tech-enabled, more real estate-focused, and less breakneck version of iBuying can be (almost) profitable
by Mike DelPrete Jun 10
Tackling agent retention? 4 strategies for a stronger firm
You can’t predict when your agents will decide their time with your brokerage is done, but while they’re with you, you can work to support them. Here are a few effective ways to prioritize retention
by Larry Alton Jun 10
Why are $100M real estate teams merging with expansion teams?
Recently, we have seen more and more teams (large, successful and profitable teams) join forces, specifically with real estate businesses that offer a platform of services. Here's why
by Adam Hergenrother Jun 10
The New Normal: What if everyone just stops paying for leads?
They used to be part of everyone’s business model but, increasingly, paid leads simply can’t compete with organic traffic and referrals
by Christy Murdock Jun 10
Deciding on the face of your brand? 3 points to consider
Real estate is an industry based on facial recognition. When you ask people, 'Who sold your home?' they almost always answer with their agent’s name — not the brokerage name
by Kris Lindahl Jun 9
Connecting with Veronica Figueroa
Ahead of Inman Connect, the eXp Realty team leader says agents have the chance to offer service that keeps clients coming back