When it comes to marketing luxury listings, review this list to see which descriptions best fit your client, and act accordingly. Find out what matters most to them, and focus on providing them exactly what they want
Luxury real estate adviser and attorney Edward Mermelstein talks celebrity prenups, why actors frequently shell out big for rentals and what luxury lawyers tell their biggest clients
What’s the most critical evolution luxury real estate has experienced? What’s most vital to luxury clients today? Here's what readers (OK, reader) said
Over the weekend, Barbara Corcoran posted a video on TikTok that gives users a snippet of her success story. It now has millions of views.
Find out how Boston-area luxury real estate agent Dana Bull learned that having the right backup means everything
Join Inman this month for insights on how top producers broke into luxury, the biggest sales of the year and the hottest new trends
'Million Dollar Listing' Star David Parnes shared with Inman a big deal involving a buyer who paid more than $30M to raze a 12,000-square-foot LA mansion
The new offices will build on the brand's existing presence in those states, in Nashville and Jackson Hole
Confidence is key if you're in the business of buying and selling real estate, and it's especially crucial if you're trying to break into the high-end market. That said, there are other factors that will help you get your foot in the door. Here are a few
Increasing your average sales price is simply a small shift in focus followed by a strategic plan to position yourself as the luxury expert. Here are six steps that will help you do just that
Travel restrictions, uncertainty and the US handling of the pandemic are taking a toll, but outdoorsy vacation spots are still hot among international buyers
Consultant Edward Mermelstein discusses how the election could change the market and where the first international buyers may hail from when COVID-19 travel restrictions lift
Virtually touring a home is an essential part of the business now, so IGTV is a worthy place to focus video efforts. Here are a few tips to help you gain traction
When we took on a custom-built, 4,000-square-foot, Amish home, mostly clad in white cedar, with a 10-acre horse farm, we knew we'd have to be strategic with this unique luxury home. Here's what we learned along the way
The industry veteran explains how his brokerage's investment in virtual reality paid off during the pandemic
This is how one broker associate found her way into the luxury real estate business in Colorado's mountain communities — and what COVID-induced trends she's been seeing in her market