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Joined 01/20/2008

Ira Luntz

VP Data Products

LPS Real Estate Group

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(941) 349-9266

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MLS forever.

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  • Nicely Put Glen! While this
    By Ira LuntzJanuary 21, 2011 - 9:35am

    Nicely Put Glen! While this topic can appear "dry" it is at the heart and sole of the business. The data drives *everything*. As a clarification - when I said "some of them are ginormous" regarding the stadards problems, I was referring to those issues that we can't solve with technology. These are matters like consistent and unique numbering of MLS listings nationwide- as well as Broker and agent IDs. For example, every MLS could be given a prefix number and prepend that number to their MLS numbers. That way we would insure uniquenes of listing IDs. NAR has to step it up and do this! Ira Luntz VP Data Products- LPSREG 941-685-9266 (mobile)

  • Great article on a timely
    By Ira LuntzSeptember 14, 2010 - 7:45am

    Great article on a timely topic! There is however *aggregate* value in rolling up MLS analytic data on a nationwide basis. The "data brokers" are a needed component to aggregate and standardize national MLS data. Individual MLSs will NOT have the same market potential or monetary value on a market-by-market basis. An MLS should be able to contract directly with the Licensee using (and paying for) the MLS data, and let the data broker deliver the goods on behalf of the MLS. The data broker will need to get paid for aggregation and delivery services and for bringing the Licsnsee opportunity to the party. So the question becomes- what is a fair spilt? Ira Luntz VP, Data Products LPS Real Estate Group 941-685-9266 (mobile)

  • Bernice, this is a great
    By Ira LuntzJuly 30, 2010 - 10:15am

    Bernice, this is a great dialogue. However, the addage "distribution trumps destination" may be less true today than two or three years ago. The real estate consumer portal space (while constantly evolving- i.e. MyNewPlace) has generally stabalized with identified market leaders like Move, AOL, Google, Trulia, Redfin Cyberhomes and Zillow/Yahoo. MOST traffic ends up on these sites. An Agent or Broker who thinks that syndicating to 60 or 80 sites is better than syndicating to just the top ten sites, is potentially mis-leading their seller and opening themselves up to possible mis-representation and poor consumer experience(as Russ aptly points out). Today, many Publishers are moving "link-backs" below the first page, and are trying to discourage consumers from leaving their sites. The premise that the consumer is sent back to the Agent or Broker is less and less true (depending on the syndication site).It should be asked of the syndication distributors like Point2 and Threewide - have they done their homework to insure proper use and represetation of the listing and promotion of the Agent/Broker? Or are they just adding channels as fast as they can to beat out their competition? Maybe it is time for the MLSs to step up and bring some order to the syndication process. Ira Luntz VP, Data Products LPS Real Estate Group

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