Car-wrap advertising — yay or nay for agents?
You've probably seen them before — vehicle wraps loudly advertising businesses around town. But should agents consider turning their cars into mobile billboards? Here are a few pros and cons
by Brandon Doyle Sep 21
Overwhelmed with multiple offers? Here's how to handle them better
In our current market, listing agents are finding their clients being met with multiple offers on their home. To ensure both sides leave the transaction happy, here are a few tips for effectively handling multiple-buyer situations
by Clarence Webb Sep 20
Berkshire Hathaway HomeServices sets up shop in Mexico for first time
Berkshire Hathaway HomeServices has brought on its first network member in Mexico in the expat and retiree destination of San Miguel de Allende
by Lillian Dickerson Sep 18
Fires haven't extinguished buyer activity in the Bay Area
Compass' latest Bay Area market analysis shows strong buyer activity despite recent wildfires, with listings under contract declining only 3%
by Marian McPherson Sep 18
Buyside launches first-ever National Home Valuation Week
Beginning Monday, Sept. 21, top real estate firms in the US will join forces to promote homeowners to check the value of their home through their local broker
by Lillian Dickerson Sep 18
Sotheby's CMO Brad Nelson shares the key to marketing across cultures
Brad Nelson talks to Inman about creating campaigns that resonate with an international audience in more than 70 countries with different languages and cultural cues
by Marian McPherson Sep 18
The Real Word: Do these buyer's agent behaviors need to stop?
Opinion
This week, Byron Lazine and Nicole White discuss buyer's agent behavior that needs to stop, the importance of high-speed internet and a new design trend that's popping up
by Byron Lazine Sep 18
Prospecting high-net-worth clients? Avoid these 3 massive mistakes
When it comes to high-net-worth markets, referrals are one of the only paths for accessing top clients. As an agent, what mistakes are you making when asking for referrals? Here's how to diagnose the problems and a few ways to fix them
by David Friedman Sep 18
Keller Williams adds 'equity' to core belief system amid racial unrest
In the wake of national discussions on race, Keller Williams agent leaders have also added diversity, equity and inclusion committees to local leadership councils
by Patrick Kearns Sep 17
Who's on your roster? Fill your team's bench with top talent
Want to build a massive bench of talent or what’s essentially a “waitlist,” to be employed at your company? Here’s how to get competitive with the value you provide candidates
by Adam Hergenrother Sep 17
3 realities broker-owners can't ignore
As a broker in 2020, if you want to keep your team intact — let alone grow it in numbers — you need to keep your finger on the pulse of what's going on. Here are 3 issues you need to factor in and learn from
by Erica Ramus Sep 17
Let tech lead! How to get more clients in 2021
Using technology in conjunction with your existing marketing efforts is sure to make lead generation, qualification and management much easier. Here's how you can harness the power of tech to your advantage
by Abhi Golhar Sep 17
Real (Estate) Talk: 'I didn't create the system'
Fair housing was an outcry of American real estate's blind spot. Here are a few areas in the industry that still deserve more attention — plus ways to improve our line of sight
by Lee Davenport Sep 17
@properties adds a fourth $100M team to its ranks
Longstanding Chicago indie brokerage Sergio & Banks is joining @properties just ahead of its 25th anniversary
by Marian McPherson Sep 16
Coldwell Banker unveils new global luxury rebranding
The rebranding is part of the company's ongoing efforts to modernize its logos and imagery
by Jim Dalrymple II Sep 16