In this week’s video, Peter Lorimer of PLG Estates talks about the process of turning contacts into clients.
Don't get distracted by shiny new strategies
Take a walk in your customers' shoes
When luxury agents realize what their clients want -- they can provide it for them
Takeaways from the Connect keynote speech that I'll never forget
Reimagining your business's look
Micro condos are commonplace in Europe, and now they are in Houston
Finding your sweet spot in real estate advertising
Opinion
Trying to chase ever-changing algorithms -- or shortcuts -- will destroy your business
Get specific, get simple and get singular
Hyper-local content is where it's at
Hone your work for your audience
JK Realty co-founders on how they do it: 'You need to get in front of the camera'
The mortgage sphere can access consumer-focused marketing toolkit starting at $59 per month
If leveraged properly, real estate agents can use AVMs to help explain their listing price recommendations to sellers and build relationships
Don Draper's indiscretions aside, here's what we can learn from his advertising style