The brokerage's efforts to build a powerful exclusive catalog of listings unifies many of its recent efforts — including now the debut of a multiphase marketing strategy
Jimmy Burgess talks with Calgary Realtor and video content creator Brad McCallum about standing out from the crowd when taking a new listing
Harness the power of perseverance to move forward and support our communities as they rebuild from recent natural disasters, coach Darryl Davis writes
Investing time and effort into community involvement, The Agency's Rainy Hake Austin writes, is a powerful strategy for personal branding in luxury real estate
REAL New York Director of Marketing Md Kamruzzaman writes that in today’s crowded marketplace, even boutique buildings need a distinct brand identity to stand out and attract buyers and tenants
Coach Melanie Klein looks at the way this California brokerage conducts its team meetings and the differentiators you can add to your own agenda
Better Homes and Gardens Real Estate has unveiled a new tagline, 'Nobody Knows Homes Better,' in its latest consumer-facing ad campaign
This refreshed brand identity includes a modernized look, comprehensive digital marketing platform and an expanded photography package for agents
Twin Cities broker-owner Kris Lindahl made headlines with a collaboration for Call of Duty's latest game. Here's how solid branding — and intellectual property protections — made the deal happen
Want to avoid falling behind on business or personal goals this holiday season? Rachael Hite tells you how to embrace the TikTok winter arc trend to stay ahead of the game
Whether you’re considering switching brokerages or joining a team, it’s as much an interview for them as it is for you, writes Troy Palmquist
From hashtags to hauntingly good event marketing, trainer Bernice Ross shares ways to capture the Halloween hijinks in your market and share them on Instagram to give your business a boost
Creating content for your website, communicating with your sphere of influence and marketing your latest listing are all easy with the help of artificial intelligence, Luke Babich writes
Jason Peteler of Revel Real Estate and Matthew Yim of Coldwell Banker only knew at first that an EV company had rented their listing for a few days as a filming location, with the details a mystery
When potential listing clients are talking to you and your competitors, this closing strategy from trainer Bernice Ross can help you win the day
Heidi Harris shares the 5 core strategies she uses to consistently grow her business