Don't wing it! Craft a video marketing strategy that gets results
The secret to growing your brand with video is a well-crafted video strategy
by Jessi Healey Sep 23
Clean your house, photographers tell homesellers in new survey
The points raised will likely not surprise many, but until MLSs around the country stop publishing bedroom photos with clothes on the floor and pots in the sink, here is a reminder
by Craig C. Rowe Sep 22
Counteract the latest Fed rate hike with a seller rate buydown
A solutions-oriented approach is essential to help buyers and sellers get their deals done in the current higher interest rate environment
by Troy Palmquist Sep 22
Finish strong! Create an accountability plan for the next 90 days
Too early to think about spring? Not according to Julie Busby. Start now, and get your pipeline in order for a great 2023
by Julie Busby Sep 19
17 social media video ideas guaranteed to make you shine
You can't be consistent with your video content if you've run out of ideas. Coach Darryl Davis offers plenty of top-notch concepts to keep you in production
by Darryl Davis Sep 19
This closing gift just might save your client's life(style)
You may think of it exclusively in terms of its pre-listing potential, but professional photography or videography could be a lifesaver for your clients in the years to come
by Troy Palmquist Sep 16
Circa 1900: Kitchens and baths from the Victorian Age
Although houses and their inhabitants have changed greatly over time, kitchens and bathrooms arguably show the most innovations and adaptations
by Gerard Splendore Sep 14
The do’s and don’ts of creating an engaging real estate brand
If you met someone today, would they be able to look you up online 6 months from now when they need a Realtor? The answer depends on the effectiveness of your brand identity
by Bernice Ross Sep 14
Promoting your event on Instagram? A step-by-step guide to getting attention
If you want to use Instagram to promote one of your upcoming events, you need to take it seriously. These 3 critical elements help ensure your event is a smash hit
Marketing startup Collabra hires former Zillow, eXp Realty execs
Eric Bloomquist, Tara Clark and Cynthia Nowak all join the growing marketing company shortly after it launched a new platform for agents. The trio brings a 'combined 60 years' of experience
by Jim Dalrymple II Sep 13
Don't take it personally: 15 reasons past clients switch agents
There are many reasons a past client or current friend may not reach out to you as their real estate agent. Don't take it personally
by Teresa Boardman Sep 13
9 non-salesy reasons to reach out to your database in 2025
A service-oriented approach leaves you and your clients feeling better about every interaction. Coach Darryl Davis offers 9 strategies for reaching out in a positive, authentic way
by Darryl Davis Sep 12
10 fresh ways to make buyers fall in love with your autumn listings
September is a fantastic time to refresh your listings and create unique, eye-catching marketing campaigns that will get your listings sold now
by Bernice Ross Sep 9
More MSU athletes to plug UWM on social media
The Michigan-based lender's 'name, image and likeness' deal with men's football and basketball teams has expanded to encompass women's basketball and volleyball
by Matt Carter Sep 8
How trendy is 'too trendy'? Making the latest design work in your space
How do you freshen up a space without going too far? How do you neutralize a space that's gone too far with the latest design trend?
by Antoinette Fargo Sep 7
Stop chasing social media trends: 7 marketing mistakes agents make
Has your marketing presence taken a tumble? It may be time to review your current plan and make sure that you are not making these common errors
by Luke Babich Sep 6