Broker Spotlight: Mary Sherer, ERA Crossroads
Learn more about this Indiana broker-owner, and find out about the 'disastrous' experience that pushed her to get her real estate license and become a true residential expert
by Christy Murdock Sep 26
'The fever has broken': Action steps for agents after rate cuts
A market where the fed funds rate is being cut instead of raised has historically been better for real estate, Jimmy Burgess writes. It's time to be the source of information and professionalism
by Jimmy Burgess Sep 26
This hidden barrier is blocking you from achieving real estate success 
Excuses undermine your credibility and weaken your intentions, trainer Bernice Ross writes. Find out how to stop making excuses so you can maximize your professional performance
by Bernice Ross Sep 26
How to protect your data, devices and clients when on Wi-Fi
When you're on the go, and using public Wi-Fi, you can open yourself up to security breaches. Security expert Robert Siciliano offers best practices for protecting yourself and your information
by Robert Siciliano Sep 26
16 incentives that may help sellers move their homes this spring
If you have listings that need to move, Carl Medford shares strategies to help get those homes sold this spring
by Carl Medford Sep 25
Here's why you do (or don't) want to see Clear Cooperation repealed
Dozens of you weighed in with your thoughts on Clear Cooperation, its pros and cons, and whether it's time to put the controversial policy on ice
by Inman Sep 25
Boost your local SEO with unique, community-specific content
Forget trying to compete with the big national names. Focus on local, community-specific SEO to stand out in online searches, David Marden writes
by David Marden Sep 25
Mom-and-pop flippers make the dream of homeownership a reality
Small real estate investors have a role to play in improving affordability and inventory, trainer Bernice Ross writes, and can be a key part of growing your real estate business
by Bernice Ross Sep 25
business basics, new agent
Running a successful business isn't just about the big things, coach Verl Workman writes. Often, it's about the small incremental habits that add up over time
by Verl Workman Sep 24
12 key steps for creating confident and effective buyer consultations
With buyer-broker agreements now standard operating procedure, team leader Carl Medford writes, a mandatory buyer consultation should be standard practice for any buyer’s agent
by Carl Medford Sep 24
Mindfulness is the new secret weapon for real estate pros
Embrace mindfulness now, Aaron Hendon writes, to gain an edge over the competition by staying calm under pressure, making better decisions and connecting more deeply with clients
by Aaron Hendon Sep 24
5 steps to crafting a winning buyer presentation
Better communication and better expectation-setting: that's what a well-developed buyer presentation can create for you and your clients, broker Joseph Santini writes
by Joseph Santini Sep 24
A telephone with a ringing bell above it to represent marketing that makes the phone to ring.
Great marketing uses a framework that naturally grabs the prospect's attention and gets them to raise their hand and ask for additional information, Jimmy Burgess writes
by Jimmy Burgess Sep 22
Is that big Fed rate cut a cure-all for the mopey market? The Download
With this week's half-percent rate cut from the Federal Reserve, agents are hoping sellers will finally get off the fence and loosen up some inventory to get the market moving
by Christy Murdock Sep 21
The worst of the storm is over. Time to make waves: Ginger Wilcox
We've weathered the worst of our industry's perfect storm, Better Homes and Gardens Real Estate President Ginger Wilcox writes. Now it's time to get geared up for what's next
by Ginger Wilcox Sep 21
Truths, frustrations, rate cuts: Inman's Top 5 stories of the week
Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers
by Dani Vanderboegh Sep 20