How to build an ever-evolving blog — and become the local expert
Creating an ongoing content marketing plan means making use of ongoing blog posts. Part 3 of this 5-part series shares what to write and how to make sure your blog posts matter
by Christy Murdock Mar 22
Flipping houses is dead. Today’s hot new strategy is 'house hacking'
Opinion
'America’s #1 Money Mentor' and HGTV’s Chris Naugle sits down with Bernice Ross in this video interview to give the inside scoop on the hottest investment strategy for today's market
by Bernice Ross Mar 21
How do you write a killer real estate bio? Start here
Marketing yourself and your business starts with your bio. Inman's Christy Murdock shares what to write and how to ensure you look your best
by Christy Murdock Mar 21
17 must-follow real estate experts on Twitter who'll help you level up
Opinion
These powerhouse real estate experts share their knowledge on Twitter, taking on real estate topics as well as marketing, operations and other business topics
by Jeremy Knauff Mar 21
How to overcome your emotional insecurity about Instagram
Find out how to get over your fears and show up as your authentic self on social media so that you can make more connections
QUIZ: Who’s your perfect client?
Zeroing in on your ideal client, and determining how to help them, will allow you to develop better marketing strategies and make you more effective once you’ve connected
by Christy Murdock Mar 20
Generate leads 24/7: How to build your website with your expertise
When you’re putting together your website, every word counts. Part 1 of this 5-part series shows how to ensure your site is communicating effectively on your behalf
by Christy Murdock Mar 20
refresh social media
Enhance, optimize and fine-tune your online presence by using this social media refresh checklist for real estate from Inman's Christy Murdock
by Christy Murdock Mar 20
How that 'Distracted Boyfriend' meme could end up costing you
Sharing the latest funny photo is an almost irresistible impulse. However, if it crosses the line into marketing, you could be setting yourself up for financial consequences
by Christy Murdock Mar 17
SVB, CB, DOJ: Inman's Top 5 stories of the week March 10-16, 2023
Catch up on the most-read stories of the week, as determined by Inman readers. Here's Inman Top 5 for March 10-16, 2023
by Dani Vanderboegh Mar 17
That's such a turnoff! 7 major marketing mistakes agents make
Your marketing should be strategic, purposeful and professional. Here are some major marketing turnoffs that you should avoid
by Laura Viñalet Mar 17
QUIZ: Test your real estate marketing IQ
Test your real estate marketing knowledge and see if you're an expert or still a newbie
by Jessi Healey Mar 17
Real estate industry reacts to the SVB meltdown: The Real Word
Opinion
This week, Byron Lazine and Nicole White discuss Brad Inman's view on the Silicon Valley Bank collapse, Plunk's impact on the real estate industry and Elon Musk's future Texas fiefdom
by Byron Lazine Mar 17
Mauricio Umansky's 6 tips for helping new agents navigate a shift
It’s not always possible to predict how the world — and therefore the market — will shift. What we can do is teach new agents how to navigate the changing tides
by Mauricio Umansky Mar 17
The 5 best outdoor smart-tech home upgrades
Opinion
The days are getting longer, and many of us are looking forward to spending more time outside. Here are five favorite smart outdoor updates
by Brandon Doyle Mar 17
Broker Spotlight: Ida Schwartz, Compass Florida
Find out how this luxury broker made the move from banking to stay-at-home mom to real estate (Hint: It started with an open house)
by Christy Murdock Mar 16