Win your next open house with these smart lead capture apps
Now that things are stabilizing, at least in terms of competition, agents will need to do more to market their in-person open house, and ensure those who show up are made part of their CRM
by Craig C. Rowe Aug 23
Is it too late? 7 red flags your agent is about to jump ship
Opinion
As independent contractors, agents can hang their licenses wherever they want. As brokers, it’s incumbent on us to create a beneficial environment for agents to flourish
by Ben Fox Aug 22
The real reason so many new agents quit in 5 years
Opinion
Real estate is not for the faint of heart. Too many new agents never get a fair shot at showing what they can do given competent leadership and mentoring
by Bret Weinstein Aug 22
Compass, Zillow, Opendoor news and more: Inman’s Top 5 stories of the week Aug. 12-18, 2022
Catch up on the most-read stories of the week, as determined by Inman readers. Here's Inman Top 5 for Aug. 12-18, 2022
by Dani Vanderboegh Aug 20
There may be 'no escape' from market-imploding recession: The Real Word
Opinion
Byron Lazine and Nicole White discuss the impact of low builder confidence, the changing real estate industry and politics from left, right and center
by Byron Lazine Aug 18
Business stalled? 7 warning signs you're in trouble
We all develop bad habits and blind spots over time. Here's how to identify them before they take a lasting toll on your success
by Jimmy Burgess Aug 18
Listening skills are the salesperson's superpower
Sometimes real estate agents don't seem able to break away from the script and listen to what potential clients really want and need
by Teresa Boardman Aug 18
'Be a goldfish': 11 Ted Lasso leadership nuggets we all need
Opinion
This heartwarming show can help you prepare for your next team meeting. Finding the right words to say to motivate your crew may be just one binge watch away
by Darryl Davis Aug 18
Team in a summer slump? Turn to the Extreme Pareto Principle
Opinion
You know it as the 80-20 rule, but have you actually lived by it? The extreme version challenges you to narrow your focus further for big rewards
by Adam Hergenrother Aug 18
Incentives slashed, downlines dropped. Time to sell real estate
Opinion
As Compass pulls back on sign-on sweeteners and downlines ain’t what they used to be, some newer agents are having to learn how to build a business from the ground up — all over again
by Troy Palmquist Aug 17
Cutting expenses is critical. 10 steps for auditing your tech stack
As the market shifts, it's important to make every penny count. That starts with getting the most out of your current tech budget
by Bernice Ross Aug 17
How to handle an agent’s social media post gone sideways
Opinion
This month’s situation: A seasoned agent takes the leap into social media, only to have it backfire on her and require guidance from her broker
by Anthony Askowitz Aug 17
Here's where you stand on CRMs: Pulse
Opinion
This week, you let us know where you stand on CRMs, including whether they're indispensable or more trouble than they're worth
by Inman Aug 17
Circa 2000: What agents need to know about aughties home styles
As homes continued to develop into the 21st century, there was a return to traditional aesthetics, updated with more modern features and conveniences
by Gerard Splendore Aug 17
Is your Facebook page a ghost town? 5 mistakes that scare off clients
Opinion
Creating a great Facebook strategy means balancing the spontaneity of social media with the intentional aspects of effective marketing
by Laura Stace Aug 17
Move that listing: 6 right-pricing tips for a shifting market
In a shifting market, the right price is everything. Here's how to make sure you're helping your sellers crunch the numbers effectively from the get-go
by Carl Medford Aug 16