Team in a summer slump? Turn to the Extreme Pareto Principle
Opinion
You know it as the 80-20 rule, but have you actually lived by it? The extreme version challenges you to narrow your focus further for big rewards
by Adam Hergenrother Aug 18
Incentives slashed, downlines dropped. Time to sell real estate
Opinion
As Compass pulls back on sign-on sweeteners and downlines ain’t what they used to be, some newer agents are having to learn how to build a business from the ground up — all over again
by Troy Palmquist Aug 17
Cutting expenses is critical. 10 steps for auditing your tech stack
As the market shifts, it's important to make every penny count. That starts with getting the most out of your current tech budget
by Bernice Ross Aug 17
How to handle an agent’s social media post gone sideways
Opinion
This month’s situation: A seasoned agent takes the leap into social media, only to have it backfire on her and require guidance from her broker
by Anthony Askowitz Aug 17
Here's where you stand on CRMs: Pulse
Opinion
This week, you let us know where you stand on CRMs, including whether they're indispensable or more trouble than they're worth
by Inman Aug 17
Circa 2000: What agents need to know about aughties home styles
As homes continued to develop into the 21st century, there was a return to traditional aesthetics, updated with more modern features and conveniences
by Gerard Splendore Aug 17
Is your Facebook page a ghost town? 5 mistakes that scare off clients
Opinion
Creating a great Facebook strategy means balancing the spontaneity of social media with the intentional aspects of effective marketing
by Laura Stace Aug 17
Move that listing: 6 right-pricing tips for a shifting market
In a shifting market, the right price is everything. Here's how to make sure you're helping your sellers crunch the numbers effectively from the get-go
by Carl Medford Aug 16
New partnerships, earnings twists, ICLV replays: Inman’s Top 5 stories of the week Aug. 5-11, 2022
Catch up on the most-read stories of the week, as determined by Inman readers. Here's Inman Top 5 for Aug. 5-11, 2022
by Dani Vanderboegh Aug 13
How to create the best video content with Jimmy Burgess
Stop overcomplicating the process of creating a video content strategy to market your business and your listings. Jimmy Burgess helps you get started with a video content strategy
by Tom Toole Aug 13
WATCH: How to generate listings and maintain momentum in a shifting market
Top agents Jonathan Spears and Lauren Rosin shared their tips at Inman Connect Las Vegas to show agents that prospecting in a down market is possible with the right mindset and tools behind them
by Rachael Hite Aug 12
The partnership shocking real estate: The Real Word
Opinion
Byron Lazine and Nicole White discuss the Zillow and Opendoor partnership, sinking consumer confidence, and a new segment: Left-Middle-Right
by Byron Lazine Aug 12
Breaking down the Zillow-Opendoor partnership: An ex-Zillow guy’s take
It's the matchup of 2 erstwhile rivals, and bitter foes to many in the real estate industry, that has tongues wagging and agents shaking their heads
by Jay Thompson Aug 12
23 creative gifts your clients will love year round
Opinion
Showing your clients that you care about them can sometimes be a struggle. These easy-to-execute gestures will show your customers they are number one in your book
by Jimmy Burgess Aug 12
4 metrics that matter: Daily tasks for greater agent productivity
If you are not sure how your business is stacked at the moment, you need to measure these four metrics. Finding your footing in a shift doesn't have to be bittersweet
by Adam Hergenrother Aug 12
Reset your day with these 5 stress-relieving techniques
Manage your stress and reset your mindset with these simple techniques that you can do anywhere and anytime
by Santiago Arana Aug 12