From coaching buyers on how to best present an offer to instilling trust in the process, mentally preparing buyers on what to expect is one of the most crucial jobs an agent will have throughout a client’s journey
From generating leads to preserving those connections, there's a lot you need to master as an agent. But never fear, dear rookie. Here, Inman contributor Jimmy Burgess will arm you with tips, tricks and time-tested strategies to build those lifetime relationships
Although personal videos are easy and cheap to create, a lot of agents still shy away from them. Here are a few excuses you might be using to avoid the camera and what you can do to overcome them
In today's information era, you should stop trying to compete with Google, and instead, showcase your experiential knowledge, principles and competency. That's what will truly set you apart
Opinion
Know where the line is between excellent customer service and getting into areas that are beyond the scope of a real estate agent. Here's why
Training your agents to speak about the value of your real estate company will help the entire team grow faster — and that is good value for everyone
This week, we're inviting you to share your pet peeves — things other agents do that make you just want to pull your hair out. What are some irritating behaviors you're seeing today?
Technology problems in virtual meetings are part of the landscape. From arriving early to troubleshoot problems to switching to audio-only mode, here are a few nifty tips that'll help you keep interruptions at bay
Opinion
Don't neglect to explain how valuable local knowledge can be, along with the importance of representation and being a fiduciary
Opinion
The privacy revolution is here, impacting every single way you do marketing on the internet. You must change too. You're not going to be able to grow your business using yesterday’s playbook — so burn it
Ever had a deal fall through? You're not alone. This week, readers share stories of failed transactions, what went wrong and what they learned
Opinion
Even though lumber prices have ticked down a bit recently, they're still drastically up from where they were last year. So, what's happening?
Having a real estate broker who embodies these crucial traits could make the difference between your success or failure as a new agent
Real estate agents who can discuss various options and installation methods for older homes and fixer-uppers will clearly have an advantage when working with buyers
Creating content is a great way to draw visitors and potential clients to your website. But what if your content-creation strategy isn't working? Chances are, you're making one of these mistakes
Find out how award-winning Queens NY agent Bianca Colasuonno takes a scholarly approach to the practice of real estate