Whether your lead gen leans into cold calls, direct mail, door knocking or portals, Bernice Ross talks to REDX's Curtis Fenn to find out what changes are afoot
In a market where agents must be expense-averse, Jimmy Burgess writes, generating leads that only have an expense if money comes in can make a lot of sense
Agents should embrace client-centric approaches that include making their marketing materials about the client, trainer Bernice Ross writes
Cultivate a culture that respects and promotes your brand while helping agents do the same with these branding best practices
By keeping your testimonial review system fast, easy to access and uncomplicated, you can give clients ample opportunities and motivation to participate in sharing their experiences
The work doesn't end once you have a lead. Darryl Davis explains how to turn that possibility into profitability with a month-by-month conversion plan
Although people have mixed feelings about social media, there's no denying that it's a valuable tool for marketing your business
Its efforts move on for judgment at the district level and potentially the national competition, pitting the proptech against some of the nation’s most recognized consumer brands and agencies
As you look back at your online and social media platforms, we asked you to brag about your best-performing piece of content
Brand consistency becomes brand recognition. Brand recognition converts into trust, and trust equals success
When done well, events offer huge rewards, whether that’s increased brand engagement or more leads coming through your door from referrals made at events themselves
In just one week, you can make sure that every platform where you have a profile is fully updated with this handy-dandy checklist
If writing a book seems like an impossible task, just know that it’s not. In the final part of this series, we look at how to write, what to write about and who can help make it more manageable
There are 12 brand archetypes based on common themes, personality traits and marketing niches. Take our quiz to find out which one looks most like you
Not sure where you should be posting online? Here's a hint: Follow your target audience
Getting featured in the media can be a game changer because in addition to creating exposure, it also helps you become a recognized authority in your market