Real Estate Marketing

Strategy, Advertising, Social Media, SEO, Blogging

This group is for Inman News members on the cutting edge of modern real estate marketing techniques. Discuss strategy and share wisdom on a variety of marketing topics including advertising, PR, social media, blogging, SEO, PPC, trends, and tools.

Apr

1
2011

The Red Light On The Real Estate Video Camera Is Blinking... What Not To Do For That New Property Listing Tour.

What Does NOT Play Well On A Real Estate Or Local Community Video Presentation.

1) Thinking you are going to shoot the entire video one take, no edits, on the run.
2) Believing someone will waste four minutes as your car cam video jiggles. You ramble, cause sea sickness dodging pot holes. Twisting in and out of neighborhoods.
3) If the video is a house, think just start inside and let them figure what's up. Confuse.
4) Or forget the audio track, that's only 40% of the real estate experience. Use the Rocky theme.  more...

Feb

18
2011

Narrow-Mindedness, Insularity, and Lack of Sophistication

Pro·vin·cial·ism/prəˈvinCHəˌlizəm/Noun
1. The way of life or mode of thought characteristic of the regions outside the capital city of a country, esp. when regarded as unsophisticated or narrow-minded.
2. Narrow-mindedness, insularity, or lack of sophistication.  more...

Jan

11
2011

Whose got Chrome Dome? A short opinion on Chrome vs Firefox

I recently tried the new Google browser, Chrome. I have been an avid Firefox user with no problems in the past, so 'Why fix it if it ain't broken?'

Well, Firefox didn't break, but I was having problems with loading several pages I use often, including my own website. In a bind, I went with my brother's suggestion to give Chrome a try. I wasn't dazzled, but I wasn't let down either. If you have an internet presence (like a website or online portfolio) then you'll find this interesting.  more...

Dec

9
2010

Out-rank the Competition

You can learn how to Rank-Spank the Competition!  more...

Nov

19
2010

Taking Advice

You’ve done all the research, you have the experience, you’ve even got a back-up plan, so why would you ask for advice? And why would someone offer you advice when you didn’t even ask for it?!

Just when I thought I could do something on my own and use my own "creative" mind, I am smacked back into reality by the hand of humbleness. When I got married, I didn’t think I would ever need counseling. When I began learning photography, I would be able to figure out the camera on my own… maybe read a few pages in the manual. I couldn’t have been more wrong.  more...

Aug

22
2010

Free advertising for REO agents

REO and HUD agents can place FREE ads at http://www.foreclosedbybank.com! New site is top 10 on Yahoo for "foreclosed homes for sale". We are free for buyers and agents but will appreciate any donation. Thank you.

Mar

27
2010

New Foreclosed site

New Foreclosed Site at http://www.ForeclosedByBank.com

Top 5 on Yahoo!* for "foreclosed homes"!

Buyers can search, save ads, be auto notified of new listings alerts and contact the listing agent free!

Brokers and Agents can post unlimited amount of ads for only $24.95 one time ever fee!!

Broker page with your own banner! See one here.

Ads fed to over 200 sites!

Quick and Easy Listings Input

Always Free Registration for Buyers and Agents
Buyers contact you directly for free.

Jan

23
2010

The argument for an Open Source MLS System

After learning recently that there were over 900 regional MLS providers that one needs to tie into in order to deliver a compelling solution, it really made me wonder why as an industry, there wasn't more push to create an open source MLS.

After all, despite cutting some grass from the regional boards, isn't in the best interest of the industry and more importantly the customers (the home sellers) to have their data accessible in as many places as possible?  more...

Dec

23
2009

Live moble Video Blogging From REC2010

Mobile Video Blogging

I've been playing with this new app for my phone called "bambuser", it's pretty cool it lets you do live broadcasting from your phone, direct to the web.

There's a cool feature to the site which lets you setup an event, and then people can join it with their mobiles as well, if there are multiple broadcasters at the event, users can choose from different camera views

Cool, but you sorta need an event to play with it ... enter Real Estate Connect  more...

Dec

4
2009

Don’t Worry, Wal-Mart Will Hire Us!

It’s time that someone finally comes out and tells all you REALTORS® that you don’t have to worry. Wal-Mart will hire us...when they put in their real estate offices in their stores. Did you catch that? I said “us”. Yes, the jerk writing this article is a REALTOR® himself. Telling you this doesn’t come with much trepidation and thought, but I am compelled to share this with you.  more...

Which are the Top 10 Most Recognizable Real Estate Franchise Brands?

Six months ago I wrote a blog post about "The Changing Face of Real Estate Franchise Brands" that garnished a lot of attention because I dared to compare and even more list in order the top 10 franchise brands in my opinion.

Then last month my blog post "Merge Creates One of the Largest Real Estate Franchises in Northern America" exploded with over 155 comments as the debate continued about brands when a significant number of agents had never even heard of the brands mentioned. Well now I have created an opportunity to see what the industry really thinks.  more...

Nov

11
2009

Oct

14
2009

Real Estate Marketing 2.0 Webinar

Is it time to update your web technology?

Are you ranking at the top of the search engines for your area?

Join Web Strategy and SEO expert Riel Roussopoulos as he walks through best practices for website technology.

How to use on and off site blogs to improve your SEO
Social Engagement tools, are your visitors engaging with you?
Social Marketing Automation

If you're looking for a platform that can help you grow your business online, you won't want to miss our live webcast.

For more info on times and dates.
Visit: http://agentxl.com/live

Sep

15
2009

WHEN THE GOING GETS TOUGH---THE TOUGH TAKE VACATIONS

South Florida tourism is taking a pro-active approach to attracting visitors to our tropical paradise. Fort Lauderdale-Hollywood International airports, entertainment arenas and cruise lines have all taken steps to make the idea of vacationing here even sweeter.  more...

Sep

10
2009

9-11 Memorial Events - Please Participate In Your Area

"On 9-11-09 join a free motorcycle ride dedicated to the memory of the 343 FDNY Firemen, 61 Police Officers and all those who tragically lost their lives on that historic day. The goal is to draw Patriotic Americans together on a Remembrance Ride to honor these brave Americans. "The Ride" and public Ceremony is open to all."

Here is a link to a long standing 9-11 memorial ride here in SoCal: http://www.remember911ride.com

Please post other events you may be attending in your area - And remember:

All Gave Some - Some Gave All - NEVER Forget !!

Thank you, Danny

Thank you,  more...

Sep

4
2009

Social Media Tips for Real Estate Professionals

Your profile, posts and comments on most Social Media networks will be available for many thousands, maybe even everyone to see – forever. It is therefore vitally important that you conduct yourself correctly.

Be yourself, be open, be transparent, share… and all those other good things. Just decide who you are, what image you wish to portray today, and tomorrow.

Don’t just sign up for a network account on LinkedIn or Facebook or Twitter with the intent of just engaging in idle chit-chat without taking the time to complete profile and think through your positioning.  more...

Aug

30
2009

Traverse City Real Estate | Outdoor Living

At about this time every year, we begin to venture out from our living rooms and dens into the porches, backyards and patios that will be our fresh-aired habitat for the next few months. Summer is here and Traverse City Real Estate is hopping.  more...

Aug

28
2009

US SecretaryTreasurer and obvious financial genius Timothy Geithner overpriced his home listed in Feb HIGHER than 2006 values.

Of course it's end-of-the-month crunch time.

Extra pressure to make sure those escrows and fundings close smoothly.

But take a 4min break and watch this clip -

Then get back to work....

http://www.thedailyshow.com/watch/wed-july-29-2009/home-crisis-investiga...

Thanx, Danny

Thank you,
Respectfully,

Danny C. Flucke Jr. - Senior Partner
Nationwide Mortgage Experts
Direct: (714) 624-9479

Email: DCFJ@NationwideMortgageExperts.com
Websites: www.NationwideMortgageExperts.com / www.NaMoEx.com  more...

Aug

21
2009

How to Use Social Bookmarking for SEO

Follow this link for the article

http://hubpages.com/hub/How-to-Use-Social-Bookmarking-for-SEO

Practical Real Estate Marketing

Aug

18
2009

Click To Support Reversal Of The Business-Destroying HVCC Legislation - And Forward NOW !!!

URGENT HVCC UPDATE:

Thank you to everyone who responded to our article last month concerning the business-destroying HVCC legislation - And for signing our petition to overturn it.

HVCC continues to devastate home values across the US. The mortgage industry is now faced with EXPANSION of the HVCC fiasco with higher Fannie and Freddie loan limits.

HVCC will carry through to former “jumbo” markets forcing more and more downward preasure on homeowners real estate values.  more...

Aug

12
2009

Aug

5
2009

Taylor Bean Must Cease All Originations AND FUNDINGS Effective Immediatetly

Press Release issued 10min ago:

OCALA, FLORIDA – TAYLOR, BEAN & WHITAKER MORTGAGE CORP. (“TBW”) RECEIVED NOTIFICATION ON AUGUST 4, 2009 FROM THE U.S DEPARTMENT OF HOUSING AND URBAN DEVELOPMENT, FREDDIE MAC AND GINNIE MAE (THE “AGENCIES”) THAT IT WAS BEING TERMINATED AND/OR SUSPENDED AS AN APPROVED SELLER AND/OR SERVICER FOR EACH OF THOSE RESPECTIVE FEDERAL AGENCIES.

TBW HAS UNSUCCESSFULLY SOUGHT TO HAVE THE TERMINATION/SUSPENSION DECISIONS OF EACH OF THOSE AGENCIES REVERSED. AS A RESULT OF THESE ACTIONS, TBW MUST CEASE ALL ORIGINATION OPERATIONS EFFECTIVE IMMEDIATELY.  more...

Aug

1
2009

Fathers Memorial Flag Hand-To-Hand Delivered From SoCal To Florida

The Patriot Guard Riders (PGR) has been tasked with Hand-To-Hand delivery of a father’s memorial flag from SoCal - To his daughter (Jennifer) in Florida.

This ride will cover 6 states with stops to hand off the flag to the next group of riders for the next leg of the trip.

Day one / Riverside, CA to Ehrenberg, AZ / 177 miles
Day two / Ehrenberg, AZ to San Simon, AZ / 382 miles
Day three / San Simon, Az to El Paso, TX / 200 miles
Day four / El Paso, TX to San Antonio, TX / 553 miles
Day five / San Antonio, TX to Lake Charles, LA / 340 miles  more...

Jul

29
2009

Mortgage Servicers Are Under Pressure to Modify More Loans

This Wall Street Journal article illustrates how focused everyone is on the lender -- With little more than a glance given to distressed homeowners. It is interesting to note that while the various government bodies are cleaning up the "loan mod" industry - They still have not issued any sort of consumer guide to help homeowners needing assistance. Here are a few tips:  more...

Jul

23
2009

Skirts Networking announce the launch of their first voice for women in real estate

I am so pleased to announce to everyone that our dream has become a reality, Skirts In Dirt has launched our blog, http://www.realestateskirts.com/. I hope that you all will take time to browse our blogs and tell your friends about this great new professional and personal network for women in real estate.

The New (MDIA) Will DRASTICALLY Change Your Real Estate Business On July 30th

On July 30, 2009, some of the provisions of the Mortgage Disclosure Improvement Act of 2008 (MDIA) go into effect and lenders, mortgage brokers, title agents, real estate agents, and real estate brokerages need be alert as to these new federal governmental regulations. Here are the details for the MDIA:  more...

Jul

10
2009

Eco Friendly Open House Opt In Form

We've been testing a way to both be environmentally friendly while also building the lists of our clients.

We'll be deploying it again this weekend at an open and are expecting even more response this time.

Check out the video post for more info.

It's basically an autoresponder that is preconfigured for the listing details

http://rem20.com/blogs/internet_marketing/2009/5/24/eco-friendly-agents-...

You can try out our solution if you're interested, its' built into it

Still prelaunch, though we have several agents on it already.

http://agentxl.com/a  more...

Former Countrywide Execs To Profit From REO Markets

Does anyone else find this ridiculous?

Former CW senior executives are now heading up a company with Fannie and Freddie REO contracts - Even though they have ZERO real estate selling experience.

(Is that why they are just now getting their real estate licensing in order...?)

They make Multi-Millions in salaries and bonuses at CW - Which certainly had a major hand in creating this real estate bubble - Only to turn around and profit again from the REO market.

Here is the link: http://blogcatalog.com/search.frame.php?term=countrywide+reo&id=c38dad1c...  more...

Jul

6
2009

WHY I BELIEVE FLORIDA IS SUCH A GREAT PLACE TO LIVE, WORK, PLAY

I enjoy reading regional business magazines, such as Florida Trend because, for me, they re-ignite the excitement I hold for Florida’s economic and cultural future—especially where I live, work and play in South Florida.  more...

Jul

4
2009

The Changing Face of Real Estate Franchise Brands?

There is always a debate going on in the real estate industry about which company is the largest. As some don’t disclose financials and others use different measuring criteria (offices, agents, sales volume, profitability, brand recognition, etc.) we have many potential “winners”.  more...

Jun

28
2009

Traverse City Home Selling Tips

What do buyers look for, or look out for when purchasing Traverse City real estate and the five county surrounding areas? This article is designed to help sellers evaluate the important aspects of selling a home and what potential buyers want.  more...

Jun

15
2009

Suck 100's of new leads off classified sites

Please watch this video blog post where I show you how to use this killer new software that sucks new leads from craigslist, kijiijii and backpage with just a few clicks of the old mouse button.

http://rem20.com/blogs/internet_marketing/2009/6/12/highly-targeted-real...

Jun

6
2009

Bad to the bone!

Rock star real estate agents check out the lastest release baby! http://cli.gs/3XRjRMt

Jun

4
2009

SOCAL CHILDRENS CHARITY EVENT - SAT JUNE 13TH

Please join us in supporting "Drug Abuse Is Life Abuse" on Sat June 13th.

This privately funded childrens charity has replaced the cancelled D.A.R.E. program helping to educate children about drug abuse issues - Both at school and in the home.

http://NaMoEx.com is proudly co-sponsoring this event - And would like to invite everyone out on Sat June 13th to participate !!

There are two ways to join in:  more...

May

26
2009

Traverse City Real Estate | C21 Northland Awarded

C21 Northland a Traverse City Real Estate Brokerage was recently recognized by the Broker Council.

Traverse City— The CENTURY 21® Northern Michigan Broker’s Council recently recognized several CENTURY 21® Northland Realtors with sales awards for the year 2008.  more...

May

18
2009

TREATING REAL ESTATE LIKE FAMILY--WITH RESPECT

I had a meeting with a potential seller who instructed me, “Julie, give me the advice that you would give you brother-in-law about marketing his residence.” His suggestion was a very interesting approach and it effectively enabled us to communicate very honestly and directly with one another (even though I do not have a brother-in-law)!

This gentleman made me aware that I do become involved in my buyers’ and sellers’ requirements as if they were family, despite the fact that, really, I am just one of the highest paid guests in their residence—or soon to be residence.  more...

May

13
2009

May

7
2009

Buyers Beware of Buying the Deal and not the Residence . . .

At the recent Luxury Real Estate conference I attended in Las Vegas many of the top brokers mentioned their concern that some buyers are so motivated by the deal that they are missing purchasing their first choice residence in the pursuit of the best price!  more...

May

6
2009

May

3
2009

Referrals Fees vs Advertising | Which is a better spend?

Just curious what agents think is a better spend (or what would you rather... pay for advertising? or pay referral fees for business closed?)

If you could take a second to answer the survey here, it's just 5 questions and there is a little thank you bonus at the end for taking the time.

http://rem20.com/blogs/internet_marketing/2009/5/03/commissions-vs-refer...

Your input is appreciated.

May

1
2009

ARE YOU A REAL ESTATE CROWD PLEASER?

I was fascinated to read the story of Cameron Hughes on a recent SouthWest flight to a conference for Who’s Who In Luxury Real Estate in Las Vegas. Cameron makes a living getting spectators out of their seats. He is a professional crowd pleaser. Hired by team managers, Cameron describes himself as a Fan Gladiator. He works to win crowds by giving the something they’ve never seen before.  more...

Apr

21
2009

FORT LAUDERDALE: THE LEAN, GREEN SUNSHINE MACHINE

A previous blog of mine cited the U.S. Department of Energy in saying that Floridians spend about 20% less per person on energy than any other state in the country. One reader wondered why.

I offered an immediate response, but the question got me thinking. Why is Florida so energy conscious? I conducted some research on my sunny city of Fort Lauderdale and found the simple answer in the local Sunday paper: People actually care.
There was an entire section dedicated to actively going Green in our city. Here are a few points I found.  more...

Apr

17
2009

What Agents are looking for in a web marketing solution.

Where is the split between agents who want it all done for them and agents who want to do it all themselves?

Are you the DIY type or the "Make It So" class

Tell us what you think by answering these few short questions

http://spreadsheets.google.com/viewform?formkey=cHZOdEJTNGJVcDB1ODM3TDlS.....

Thank you

Apr

16
2009

European Franchise Expands in California Despite Downturn

Engel & Völkers has just assigned its 555th license with the signing of the license region for Beverly Hills, Bel Air and Westwood by Michael Giorgio. He plans to open his first Engel and Volkers residential real estate shop in July 2009.  more...

Apr

8
2009

THE NEW FORT LAUDERDALE BEACH - WISH YOU WERE HERE!

The National Association of Realtors reported a 30% decrease in the sale of second homes in 2008. In contrast, analysts predict long-term demand for investment and vacation residences remains favorable because of those buyers in their prime years looking for a retirement home. This may be especially the case as buyers witness the retraction in their stock portfolios and return to good old bricks and mortar in the sun!  more...

Apr

1
2009

Mar

25
2009

Mar

18
2009

Members