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  • Attending Real Connect since 1998 and starting my consultancy in 2007, I look forward to staying connected with my many friends and associates we built RealEstateBook.com and UniqueHomes.com with.
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Online Real Estate/Internet Company

Joined 01/20/2008

Ray Peabody, Peabody Interactive

Consultant

Peabody Interactive, LLC

Send Email | Website

(678) 860-3400

Specializing in marketing for luxury real estate.

Internet marketing executive with more than 13 years of leadership experience in developing online business strategies, generating leads by search engine marketing and producing compelling, world-class content and products, and creating positive online customer experiences.

Proven track-record in all aspects of marketing and content delivery via search engines, websites, digital editions and email, sales of online products, search engine marketing, website development, testing and reporting.

SELECTED CAREER ACCOMPLISHMENTS
> Launched more than 40 successful Websites.
> Established and grew NCI’s Internet business to include a top 12 real estate portal website, 29 websites and a 55 million consumer reach.
>Senior team that launched the CIMedia network of local content sites built around Cox media. Cox Interactive Media was a subsidiary of Cox Enterprises Inc.
>Senior team that launched Digital City, an AOL Interactive Properties Group business. Digital City is now known as AOL Local.

Team leader who takes ownership for overall success of online projects, effectively works cross-functionally and collaboratively, and manages business performance by owning key metrics and sharing results. Outstanding at proactively defining and resolving abstract problems before they materialize.

Strengths include the ability to establish effective working relationships at the senior level, engage consultatively with product/brand leadership, manage multiple teams and budgets, business development, affiliate relationships and generate sales and revenues.

My Comments

  • Bernice, Thanks for bringing
    By Ray Peabody, Peabody InteractiveOctober 6, 2009 - 6:01pm

    Bernice, Thanks for bringing attention to the importance of search engines. Search engine marketing is an amazingly powerful advertising channel for capturing current, existing demand. It is unlike most traditional advertising …where you invest your ad dollars in advance…presenting a specific point of view…intending to generate demand. Search Engine Optimization (SEO) and Search Engine Marketing/Pay-Per-Click (PPC) are not easy. Both demand well-honed processes for dealing with the different attributes and benefits that you want to present to potential buyers. Search engine optimization (SEO) takes planning and vigilance to compete effectively and realize long term results. Search engine marketing/pay-per-click (PPC) can deliver results more quickly and more cost effectively than SEO or traditional advertising. It is more effective for marketing your higher end listings than SEO. And, then there is the incessant competition that is vying for better exposure than you on every search engine results page. Marketing is most effective when agents employ professionals. Our skilled Google-certified analysts study consumer behavior,campaign data, and current events and more to present your properties via search to the most viable prospects who are currently in the market. In these challenging times, delivering quantifiable prospects now rather than marketing impressions later can make you the critical, timely factor that ensures your clients success. Ray Peabody President Peabody Interactive, LLC PeabodyInteractive.com LuxurySearchMarketing.com

  • For immediate impact and
    By Ray Peabody, Peabody InteractiveAugust 7, 2009 - 6:00am

    For immediate impact and variable cost, you can use ppc to promote yourself, specific properties or to "farm" feeder markets. Using a combination of pay-per-click with your SEO effort will provide short-term lift while the SEO kicks in. The right mix of SEO traffic to your website to ppc driven traffic should be 60-75% SEO. The key to all marketing is to reach the right consumer for you. And, the counsel like with SEO is to use a professional.

  • Jerome There are many
    By Ray Peabody, Peabody InteractiveNovember 17, 2008 - 12:09pm

    Jerome There are many similarities between domain names and commercial real estate. This domain is like a great piece of commercial land that someone bought early and held waiting for the market to create additional value. And like real estate, a piece of land with the right attributes will hold up better under adverse economic conditions. So basing the value like commercial real estate the amount of "natural" traffic this domain will receive will offset a great deal of the marketing cost and have long-term value to the owner.

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