MLS

Online Real Estate/Internet Company

Technology/Software

Joined 01/20/2008

Russ Bergeron

CEO

SoCalMLS

Send Email | Website

(714) 517-2626

Chief Executive Officer, Russ Bergeron, has been at the helm of Southern California Multiple Listing Service since its formation in 1993. As head of the second largest MLS in the nation, he is known throughout the world for his leadership in bringing technological advances to the multiple listing industry.

Under Russ’ leadership, SoCalMLS has grown from serving 7,000 to 55,000 real estate practitioners and enjoys a nationwide reputation of excellence. He is recognized as a pioneer in the movement to place real estate listings on the Internet for which he won the Inman Innovator Award in 1998.

Prior to joining SoCalMLS, Russ was Director of Data Services at TRW-REDI Property Data in Miami, Florida. There he oversaw the nationwide acquisition of tax data and plat maps from over 1000 jurisdictions that were used to provide public records access in bulk throughout the real estate industry and to Federal, state and local government agencies.

For more than ten years, he was a member of the management team at Planning Research Corporation (now First American MLS Solutions). There he held several key positions including Product Manager, Manager of Systems Design and Development and National Installations Manager for a wide range of MLS-related products.

Russ is a Magna Cum Laude graduate of Marywood College where he holds a Bachelor of Science in Business Administration. He proudly served his country for four years as a member of the United States Air Force stationed both at home and in Pakistan.

He lives with his wife of 30 years in South Orange County. They have one daughter who, upon completion of graduate school at UC Irvine, joined the MLS service industry.

My Groups

My Comments

  • Correction That would be
    By August 14, 2008 - 10:57am

    Correction That would be CARETS - California Real Estate Technology Services. Thx http://www.ca-rets.com Russ Bergeron CEO, SoCalMLS

  • Maybe because he now heads
    By August 9, 2008 - 12:30pm

    Maybe because he now heads up a comapny that uses MLS/broker Content for its raw materials, Saul has forgotten what the heart of the MLS really is - the cooperation and guarantee of compensation amongst brokers. Without these two concepts the MLS is just advertising. How listing data is delivered is not the defintion of an MLS. Saul has provided a lot of good technological and marketing ideas - many of which MLSs in Southern California are already implementing. We appreciate his effort and will take back several pointers upon which to focus at our next planning session. However, not all of these ideas necessarily fall under the MLS umbrella. Many of his suggestions run contrary to what brokers expect of their MLS - specifically levelling the playing field so that to the public every broker and every agent looks the same. Saul, thanks for the effort and your years of dedication to the industry. Russ Bergeron CEO, SoCalMLS

Friends

  • I do not have any friends at ths time.