Why your real estate script failed — and what you did wrong
Opinion
Do you know what makes some scripts winners while others just lie there? Flip the script with these best practices
by Bernice Ross Sep 10
NAR can't raise the bar — but your broker can
Opinion
NAR is the face of real estate — a nice big target to blame when something needs to be fixed. But here's why it's really up to real estate brokerages to raise their standards
by Teresa Boardman Sep 10
Too much information: Sellers risk privacy in era of 3D marketing
As interactive imagery spreads in real estate, homeowners and their agents increasingly have to consider ways to keep their personal information private
by Jim Dalrymple II Sep 10
The Real Word: Do Americans want to live farther from neighbors?
Opinion
This week, Bryon and Nicole discuss new trends like fence renovations, shifts in home preferences and agents like Ryan Serhant building their brand in the real estate industry.
by Byron Lazine Sep 10
10 closing gift ideas your clients will never forget
Make a lasting, positive impression by giving a gift that will knock your clients socks off!
by Jimmy Burgess Sep 9
Top NYC agent Richard Steinberg heads to Compass
The industry veteran was attracted to Compass' tech-forward approach. He brings with him 3 team members from Douglas Elliman
Pride community at a parade with hands raised and the LGBT flag.
The LGBTQ+ Real Estate Alliance has unveiled its first-ever 'Top Producers list,' which ranks agents and teams by sides and sales volume
by Jim Dalrymple II Sep 9
10 bonkers real estate marketing strategies that actually worked
Inman reached out to agents across the US and beyond to share the most outlandish ways they've successfully marketed their business
by Libertina Brandt Sep 9
How helping mom-and-pop investors can grow your business
Helping tenants and landlords work together to keep people in their homes will earn you more referrals and positive press than almost anything else you can do to promote your business
by Bernice Ross Sep 9
Can 3D tours upend pro listing photos? Not likely
Although 3D tours certainly saw an uptick during the pandemic, using them on every listing isn’t practical or necessary — especially in a hot market. Here's why traditional listing photography, despite its flaws, will still be standard practice
by Anthony West Sep 9
Bowling alleys? Glam rooms? 6 luxury amenities buyers want now
From state-of-the-art gyms to custom salons and high-end sports courts, today’s luxury buyers are seeking more than just the finest fixtures and finishes — they want a resort-style destination to escape to
by James Harris AND David Parnes Sep 9
Replacing yourself? 6 qualities to look for in a team CEO
Opinion
When finding someone to takeover as team leader, the search might take a while — the stakes are higher. Here are the traits a worthy candidate should have
Pulse: What's the best real estate marketing campaign you've ever seen?
What's that one marketing campaign that really stood out to you (and still does, even years later)? This week, we're inviting our readers to share their favorite marketing efforts — whether it's their own or someone else's
by Inman Sep 8
99 more blog ideas — for sellers
Here are 99 ideas for blog topics that can reach real estate sellers. These content ideas are useful for all online mediums — don't limit yourself to blog posts
by Jay Thompson Sep 8
Welcome to Inman's Agent Edge, the competitive advantage for agents
Every Monday, Wednesday and Friday, we'll bring you the best advice, top tips and latest how-to's in a quick, easy-to-read format
by Dani Vanderboegh Sep 8