As the $1 listing trend gathers steam, it's time to take a closer look at how it works and whether it's right for your sellers
We've rounded up all five days of Cara Ameer's advice on working with high-end, high-profile, high-stakes clients from the worlds of sports and entertainment
In Part 5 of her 5-part series, Cara Ameer provides insights for both renters and purchasers, plus strategies for ensuring you become the go-to for high-profile luxury clients
Troy Palmquist talks with video content expert Ransome Tucker about why every agent should be capturing (and sharing) content at professional conferences
Troy Palmquist talks with Justin Benson, founder of Shilo AI, about how personalized, consistent coaching can make agents more effective
The share of ultra-low listing prices is up 24% since 2024, according to Realtor.com. Inman spoke to an agent about the upside — and downside — of the tactic
Human judgment isn't optional when you're working with AI tools, trainer Bernice Ross writes. It's essential for understanding how they can go wrong, so you can protect your brand
Great social media strategy means doing everything more intentionally
As the industry continues to debate the way listings are marketed (or not) in the current climate, Troy Palmquist reflects on the potential move from digital to analog
While creating a luxury personal brand for your real estate business, Rebecca Francis writes, don't forget to stay true to your authentic self
From viral dogs to soft-hearted heroes, audiences are craving sincerity over spectacle, and smart brands are paying attention
Building a brand doesn’t require a viral video or a billboard, Jimmy Burgess writes. It requires presence, intention and small moments stacked over time
It's one of our readers' favorite topics right now, so we're rounding up great contributor insights from agents and brokers with boots on the ground to help you help your sellers
Wendy Forsythe also recently said agents right now need to adapt to longer listing marketing periods and offered some advice for today's team leaders
If you want to attract seriously wealthy clients, luxury expert Chris Pollinger writes, you need to stop playing checkers and start playing chess
Radical personalization is the real differentiator that turns a transaction into a story and a client into an advocate, The Agency's Mauricio Umansky writes