Real Estate Marketing Ideas & Strategies
CoStar is already borrowing a page from other big insurgent companies including Nike, Apple and Pepsi. But whether it can surpass Zillow may depend on how much it spends, analysts told Intel
Australia's BoxBrownie, named after Kodak's first consumer-grade camera, is largely responsible for introducing the US real estate industry to high-end, rapid turnaround photo editing
It’s no secret the real estate market in most places isn’t exactly on fire. While that can be demoralizing for agents, there are ways to keep motivation high and business streaming in
While veteran agents don't have a time machine, these are the things we'd tell ourselves if we could go back to Day One
In honor of Luxury Month, Troy Palmquist sits down with Austin, Texas, luxury agent Bridget Ramey for a one-on-one in her spectacular Lake Austin listing
This week on The Download: It's the fastest-growing app ever. Have you signed up for Threads yet?
Social media should be fun, here are some new platforms to explore
While technology plays a significant role in any real estate business, personal communication is essential to generate growth
Social media is a busy space, and you need to create more impact to stand out. Here’s how to refresh your social media feed next time you feel stuck
Sellers should prioritize these home updates to get the most out of their listings
The power of the HOA may be over in some areas where personal preference and environmental concerns are ruling the day
Your personal brand is the foundation of your business. Here's how to bring clarity and consistency to the message it conveys
Opinion
Yes, you can ignore Threads, and you will stay in business, Inman contributor Teresa Boardman writes of Meta's latest social media offering. 'If you are on the fence, I am writing this for you'
The Oregon-based property management software firm uses OpenAI's ChatGPT to help clients quickly draft marketing content for available rentals, according to the company
Let Sue 'Pinky' Benson guide you on how to teach Instagram where your content should be going
Forget the jargon and hype, and use these terms to get to next-level marketing prowess. Here are the metrics that truly move the needle
Even though there are different opinions on how to use hashtags, one thing is certain: When used properly, hashtags can greatly increase your social media engagement and visibility