From search to sold: Mapping the client journey through your website
Jon Krabbe of Agent Image shares ideas for supporting every stage of the client journey, from first looks to post-closing advice
by Jon Krabbe Aug 4
3 CEOs talk change, affordability, NAR and end-to-end systems
James Dwiggins, Michael Valdes and Mike Miedler got candid on the last day of ICSD, saying real estate has lost sight of its purpose amid commission lawsuits and company rivalries
by Marian McPherson Aug 1
8 things agents can do in August to boost productivity, commissions
August isn’t downtime — it’s decision time, coach Darryl Davis writes. Decide what you'll do now to set yourself up for success in the months ahead
by Darryl Davis Aug 1
Real estate text message scripts that help agents connect with clients
Initiate, don't wait, to build momentum in your business, Jimmy Burgess writes. Here he offers 5 texts to send and see results
by Jimmy Burgess Aug 1
Commission lawsuits? AI? Clear Cooperation? Fuggedaboutit
Side's Guy Gal says the greatest threat to the industry are Realtor associations, multiple listing services and brokerages that depend on inexperienced agents to generate profits
by Matt Carter Jul 31
Real estate doesn’t need more disruptors. It needs craftspeople
Better Homes and Gardens Real Estate President Ginger Wilcox shares a call to bring care, knowledge and professionalism back to the center of the industry
by Ginger Wilcox Jul 31
Here's what your next listing appointment should look like
If you normally get nervous during listing consultations, team leader Carl Medford offers reassurance that listening more than you speak can help you land the listing
by Carl Medford Jul 31
10 fresh ways to move new clients from hesitation to handshake
Working with commitment-phobic clients can be a struggle, coach Darryl Davis writes, but with empathy and education, you can guide the most hesitant client toward a confident handshake
by Darryl Davis Jul 31
Huddle Up: Building a real estate team with purpose
Coach Melanie Klein profiles Michala Costello and the Curated Living Team to find out how they stay connected and consistent
by Melanie Klein Jul 31
Warm lead? Here's how to change up your listing consultation
When someone already knows, likes and trusts you, your listing appointment is different from what you'd do with a cold lead. Team leader Carl Medford shares strategies for closing the deal
by Carl Medford Jul 31
Chris Heller and Heller the Home Seller team move to eXp Realty
Heller was affiliated with Keller Williams for 15 years, and most recently was at OJO Labs before becoming chief growth officer at mortgage lender Lower, a position he will retain with the move
by Lillian Dickerson Jul 29
You’re leaving money on the table when you don’t know your numbers
Troy Palmquist talks with Sean Soderstrom of Courted about how agents and brokers can use data more effectively to transform their businesses
by Troy Palmquist Jul 28
5-second rule: What a homepage needs to make visitors stay
Marketing expert Jon Krabbe shares strategies that optimize your website to immediately engage visitors, reduce bounce rates and improve lead capture
by Jon Krabbe Jul 28
A picture of a woman holding a box in a beautifully staged home to represent a personal branding toolkit.
A beautifully staged home sells faster. Stage yourself with a compelling personal brand, Stacey Ross Cohen writes, and you'll find an enthusiastic audience of buyers and sellers who need you
by Stacey Ross Cohen Jul 28
Can a $1 price tag get your lagging listing off the books? The Download
As the $1 listing trend gathers steam, it's time to take a closer look at how it works and whether it's right for your sellers
by Christy Murdock Jul 28
7 outdated real estate practices agents should stop in 2025
If you want different results, Jimmy Burgess writes, start doing different things. Stop doing what used to work, and start doing what works now
by Jimmy Burgess Jul 27