Real Estate Marketing Ideas & Strategies
Want to show your gratitude but the holidays snuck up on you (again)? You still have time to pull off some great Thanksgiving marketing initiatives
The Neighborhood Data Package uses data on foot traffic to help determine which parts of cities are becoming more or less popular
They might sound like a good deal, but you could find yourself paying for leads that go nowhere fast. Here’s how to protect yourself — and your wallet
First reviewed in 2015, Studeo continues to offer agents, teams and brokerages a powerful way to tell marketing stories with new automated, MLS-integrated feature
Connect flashback: Katie Lance explains how to enhance your social media and video efforts without spending a dime
To make a better impression online, avoid these visual no-nos on your next listing
Opinion
Florida real estate agents need look no further than their colleagues in the legal profession for inspiration in effective marketing despite severe restrictions
Opinion
You might not think about it, but there's a lot more to communicating successfully than speaking or texting
The real estate industry threw some curveballs. Take Inman's real estate news quiz to demonstrate how strong your talking points and cocktail banter are this week
Technology is turning open houses into data generators and eliminating the need to visit property in the first place. Meanwhile agents are staging bigger and bigger events
Opinion
If you step back and look at the recent debate about pocket listings, it was always about transparency. Make listings available for everyone to see instantly. No holding back
Opinion
There's a lot of debate about the value of open houses. Whether you're in your neighborhood or on vacation, I find they're great for networking and expanding your sphere
Opinion
Maybe we should stop chasing consumers and instead give them massive value when they become our clients. They might respect our profession more
Since the retail giant announced plans to build an HQ2 office in Arlington County, Virginia, home prices have grown 32.9 percent year-over-year. Meanwhile, active listings are down 49 percent
Open houses, which have been evolving for 100 years, used to draw thousands of people and stretch on for days
Following a wave of headlines about open house-related crime, agents say safety issues are a growing concern
Instagram head Adam Mosseri said the decision is to help improve users’ mental health