Navigating life transitions and investing for long-term wealth, single women are taking the lead in many markets, luxury agent Lauren Endsley writes. Here's how to serve them more effectively
It's not enough to continually bring in new leads if you don't know how to close the ones you've got. Trainer Rachael Hite helps you practice and refine this critical skill
Homebuyers browsing Zillow Showcase listings can now virtually stage homes, removing and rearranging decor and trying out several preset design styles
In her 1st interview with Inman, Sandra Howard shares the key to creating a brand that's timeless yet timely, and her plans to push the Texas-based franchisor's marketing to the next level
Move your value proposition away from the transactional and into the protective, taking care of your clients in a way that technology can't, Josh Ries writes
In celebration of Back to Basics Month, and to arm you with all the tips and tricks your colleagues have already read, our editors rounded up the top how-tos of the year. Catch up, or get left behind
If your feed feels scattered and leaves clients guessing, you’re not posting with purpose. Alyssa Stalker shares how to build a clear content lane that creates trust and a path to work with you
Lead-gen expert Josh Ries tells you how to transform ideas from Zillow and Realtor.com into local insights that make your content marketing stand out for all the right reasons
From vintage vibes to viral Reels, these fall marketing trends are more than cozy — they’re your secret weapon for connection, creativity and conversions
Find out how this Austin, Texas, agent switched gears when his viral content was no longer delivering the results he and his team needed
Jimmy Burgess and Listing Leads co-founder Jimmy Mackin provide budget-friendly strategies for generating listing leads now
Social media done right can help new agents start conversations, build credibility and turn online visibility into real clients, branding expert Alyssa Stalker writes
Instead of chasing static buyer and seller profiles, Steven McCloskey writes, focus on larger market trends, where movers are relocating along predictable pathways
As the seasons change, you may be doubting your prior planning, coach Darryl Davis writes, but real estate success comes from making a commitment and sticking to it
Take a page from the streaming platform's Wrapped feature, Josh Ries writes. Instead of sending the typical CMA about what could happen, show your value with Neighborhood Sales Reviews
Don't be a secret agent in your market. Coach Darryl Davis shares why being visible can be fun, fulfilling and vital to the growth of your real estate business