Could your lender co-marketing violate RESPA? The Download
Learn more about a North Carolina 'pay-for-play' scheme, and get new ideas for optimizing your marketing while providing clients with the finance-related guidance they need
by Christy Murdock Aug 11
TikTok is the most powerful lead gen tool you're probably not using
Rick Guerrero speaks with digital marketing expert Josh Ries about the impact and potential of TikTok for real estate marketing and lead generation
by Rick Guerrero Aug 11
Forget everything you've heard about GPT-5. Here's the truth
Real's Drew Thompson outlines the new features of ChatGPT's latest update and casts the vision for how it fits into your content plan
by Drew Thompson Aug 11
7 ways to know your business is thriving (even if the market isn’t)
The market doesn’t have to determine the trajectory of your real estate business
by Jimmy Burgess Aug 10
How a seasoned real estate broker leaned into TikTok — and scored a client a week
‘Others are all doing the same thing, so I’m doing something different,' said Babs De Lay, a top Utah broker who recently grew a large following on social media
by Taylor Anderson Aug 8
7 end-of-summer marketing ideas to spark fall momentum
The end of summer can be one of the best times to reignite your marketing and reconnect with your community. Coach Darryl Davis shows you how
by Darryl Davis Aug 8
Huddle Up: How this team blends longevity and innovation
Learn how Jennifer Mills Klatt’s Home Discovery Team stays focused and aligned with Melanie Klein's overview of the team's communication process
by Melanie Klein Aug 7
3 social media lead gen lessons from the Trump vs. Powell drama
Capture attention and build relationships by helping your clients navigate the implications of headline-grabbing topics, Josh Ries writes
by Josh Ries Aug 6
How to have the price adjustment talk without losing the listing
Don't fear having this conversation with your frustrated sellers, coach Darryl Davis writes. Putting it off too long costs your clients time, money and momentum
by Darryl Davis Aug 6
A picture of a woman agent standing in front of a listing to represent tech tools to elevate your listing presentation.
Want to land the listing? Marketing expert Alyssa Stalker offers tech tools designed to help you make a big impression on potential clients
by Alyssa Stalker Aug 6
real estate agent commissions rose
The real estate industry has a math problem with rising customer acquisition costs and declining client loyalty. Broker-owner Amy Stockberger looks at ways to reverse the trend
by Amy Stockberger Aug 5
Stop using AI as a Google substitute. Do this instead
Agents who use AI will replace those who don't, but how do you use it the right way? Digital marketing expert Colin Hull shares strategies to help you leverage the productivity potential
by Colin Hull Aug 4
From search to sold: Mapping the client journey through your website
Jon Krabbe of Agent Image shares ideas for supporting every stage of the client journey, from first looks to post-closing advice
by Jon Krabbe Aug 4
All shock, no chill: The rise of outrage marketing in the viral era
From hair dye to denim, brands are pushing boundaries to win attention, but shock value comes with consequences, especially for professionals building on trust
by Jessi Healey Aug 4
YouTube’s new rules could cost real estate agents their ad revenue
The platform’s updated monetization policy targets repetitive, low-effort content, but agents who lean into authenticity can still thrive
by Jessi Healey Aug 4
Brand-first marketing: Creating content that positions you as the go-to agent
Tune in to Inman Access as Alyssa Stalker teaches you to create branded content that scales along with your real estate business
by Inman Aug 1