The better your listing marketing plan, the better the results, and the more listing opportunities you will have in the future. Jimmy Burgess offers a step-by-step strategy for winning now
Looking to get more eyes (of newt!) on your listings, bewitch the neighborhood and cast a spell on the right buyer? Try these spooktacular Halloween listing marketing ideas from Darryl Davis
Rick Guerrero and social media star Jenny Lynn Tran discuss how you can use content to add value, educate, and connect with clients and colleagues
Customers of RealReports can now access in-home energy insights from Pearl Certification, a provider of property energy analytics
Another online space editor means the portal leader continues to focus on helping agents better serve sellers and buyers better grasp the potential of a prospective home
Opinion
What happens if the listing agent won’t return your phone calls? Compliance expert Summer Goralik has the answers you need. Don't let another agent’s unresponsiveness stand in your way
AI has changed the nature of competition within the industry, Serhant said at the CNBC Evolve AI Opportunity Summit, making relationship skills even more important
After navigating an identity crisis and multiple failed deals with production companies, Noah Kaplan and his team have finally wrapped editing 7 new episodes to be released on YouTube
Marketing expert Jennifer McAlpine shares strategies for tailoring your approach and articulating your value with authenticity
Opinion
Compliance expert Summer Goralik tackles why the commission-splitting debate remains unresolved and whether listing agreements should still include buyer agent compensation fields
Organization and authenticity are key to effective networking. Broker and coach Zak Shellhammer offers tips for making connections count
If you have listings that need to move, Carl Medford shares strategies to help get those homes sold this spring
Forget trying to compete with the big national names. Focus on local, community-specific SEO to stand out in online searches, David Marden writes
The 'Marketing Center' is designed to explain the appeal of pre-renovations to consumers using campaigns that include print and digital messaging as well as case studies from closed sales
Great marketing uses a framework that naturally grabs the prospect's attention and gets them to raise their hand and ask for additional information, Jimmy Burgess writes
Opinion
The new commission rules are confusing. Compliance expert Summer Goralik unpacks whether it’s possible to confirm if a seller is willing to compensate buyer’s agents