7 emerging real estate trends in the new normal
As an agent, you currently have a unique opportunity to reinvent yourself and create the business you want in the 'new normal.' Use these seven trends and action steps to guide your decision-making
by Bernice Ross | Jun 17
9 ways to turn a 'no' into a 'yes'
Opinion
Real estate is a problem-solving business. As an agent, being able to turn a 'no' into a 'yes' is a crucial skill to have under your belt. Here are 9 ways to do it
by Bernice Ross | Jun 3
The Real Word: Investing in real estate during a pandemic
Opinion
Also this week: SoftBank's record loss and a few basic ways to do listing videos right
by Byron Lazine | May 22
What can agents do to seize more market share now?
Opinion
As stay-at-home orders are slowly being lifted, what action steps will you take to increase your market share? Prepare for ‘go time’ by implementing these eight strategies now
by Bernice Ross | May 13
What's next? C.A.R.'s VP addresses agent concerns
Agents are hungry to know what's going to happen to their businesses and the industry as a whole. Leslie Appleton-Young, the vice president of the California Association of Realtors, shares a real-world, data-driven snapshot into today's realities
by Bernice Ross | May 6
How to determine prices in a post-COVID-19 market
To accurately measure how your market is shifting, here are some strategies on pricing properties in a post-COVID-19 market, plus a few scripts to help you discuss changing prices with your clients
by Bernice Ross | Apr 29
What can you do when leads plummet? Here's a plan
When lead sources dwindle, it's time to get creative and adapt the basics of lead conversion to the digital space
by Bernice Ross | Apr 8
A lighthearted listing campaign during tough times
Fredrik Eklund and Ben Bacal teamed up to create their 'Star Wars'-themed 'May the Sale Be With You' marketing campaign for a family-friendly $32M luxury listing in Beverly Hills
by Lillian Dickerson | Mar 16
One broker shares her secret on negotiating deals and scaling business
As someone who runs a profitable brokerage, Carol Scott gives her thoughts on home renovations, negotiating with clients and what it takes to keep a brokerage operating smoothly
by Chris Haddon | Mar 13
WATCH: Why does real estate lag behind in online buyer collaboration?
Industry leaders at ICNY discussed why online buyer collaboration isn’t solved for despite the sophistication of AI-powered e-commerce experiences
by Inman | Feb 4
Cliff-hanging Laguna Beach villa hits market for $27M
The estate was popular among the stars of old Hollywood in the 1930s and 1940s
by Veronika Bondarenko | Jan 9
Luxury Connect: Luxury 2017 Video Recap
Want to know what Luxury Connect is all about? Check out last year's sessions
by Inman | Aug 7
T. Rex
The property-loving dinosaur appears in listings photos of the kitchen, bedroom and backyard of this Texas home
by Veronika Bondarenko | Jul 23
housing shortage
Find out what's driving the listing shortage and how to handle it
by Inman | Oct 2
real estate video, real estate marketing
Avoid these blunders when undertaking this marketing staple
by Rob LeRoy | Mar 13
malibu luxury listings
With sprawling oceanfront views
by Inman | Oct 27