A lighthearted listing campaign during tough times
Fredrik Eklund and Ben Bacal teamed up to create their 'Star Wars'-themed 'May the Sale Be With You' marketing campaign for a family-friendly $32M luxury listing in Beverly Hills
by Lillian Dickerson | Mar 16
One broker shares her secret on negotiating deals and scaling business
As someone who runs a profitable brokerage, Carol Scott gives her thoughts on home renovations, negotiating with clients and what it takes to keep a brokerage operating smoothly
by Chris Haddon | Mar 13
WATCH: Why does real estate lag behind in online buyer collaboration?
Industry leaders at ICNY discussed why online buyer collaboration isn’t solved for despite the sophistication of AI-powered e-commerce experiences
by Inman | Feb 4
Cliff-hanging Laguna Beach villa hits market for $27M
The estate was popular among the stars of old Hollywood in the 1930s and 1940s
by Veronika Bondarenko | Jan 9
Luxury Connect: Luxury 2017 Video Recap
Want to know what Luxury Connect is all about? Check out last year's sessions
by Inman | Aug 7
T. Rex
The property-loving dinosaur appears in listings photos of the kitchen, bedroom and backyard of this Texas home
by Veronika Bondarenko | Jul 23
housing shortage
Find out what's driving the listing shortage and how to handle it
by Inman | Oct 2
real estate video, real estate marketing
Avoid these blunders when undertaking this marketing staple
by Rob LeRoy | Mar 13
malibu luxury listings
With sprawling oceanfront views
by Inman | Oct 27
video listing of the day
30 acres with reservoir access
by Inman | Oct 20
video listing of the day
Unparalleled luxury and privacy with amazing ocean views
by Inman | Oct 13
listing appointment
Learn field-proven, effective updates for your listing presentation so you can stand out from the competition and close more deals
by Chris Scott | Oct 12
video listing of the day
The 1920s look with modern waterfront views
by Inman | Oct 7
video listing centennial farms
View the iconic equestrian property in Newport Beach
by Inman | Sep 23
cameron station
Street charm and military past give this Alexandria community a unique feel
by Cheryl Spangler | Sep 13
From ugly to desirable in just a few years
by Cheryl Spangler | Aug 26