Real Estate Brokerage of the Future

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Much change has already taken place in available brokerage models. What can we expect in the future?

 

 

The real estate brokerage has undergone some significant changes over the last few years.  Many different business models have turned up, and virtual offices are now a reality.  Brokerages will always be a major part of the real estate industry, so how will they look in the future?  Will they be bigger?  Smaller?  Virtual?  Bricks and mortar?  How will they serve their clients and their agents?  

 Share and discuss your vision of the future for the successful real estate borkerage. . .

May

7
2009

Buyers Beware of Buying the Deal and not the Residence . . .

At the recent Luxury Real Estate conference I attended in Las Vegas many of the top brokers mentioned their concern that some buyers are so motivated by the deal that they are missing purchasing their first choice residence in the pursuit of the best price!  more...

Apr

21
2009

FORT LAUDERDALE: THE LEAN, GREEN SUNSHINE MACHINE

A previous blog of mine cited the U.S. Department of Energy in saying that Floridians spend about 20% less per person on energy than any other state in the country. One reader wondered why.

I offered an immediate response, but the question got me thinking. Why is Florida so energy conscious? I conducted some research on my sunny city of Fort Lauderdale and found the simple answer in the local Sunday paper: People actually care.
There was an entire section dedicated to actively going Green in our city. Here are a few points I found.  more...

Mar

18
2009

Mar

10
2009

Mar

2
2009

DO UNUSUAL TIMES CALL FOR EXTRAORDINARY ENERGY?

Absolutely. A potential seller I met with last week commented, “I want a broker who is going to bring energy to marketing my house and not just collect another listing.”

This struck me as profoundly thought-provoking, especially in light of the President’s recent speech. Bringing a high level of personal energy to business is challenging at the moment, especially since every American must draw on personal, extraordinary energy to help rebuild their corner of America.  more...

Feb

24
2009

RETURN OF THE "BACK-UP" CONTRACT

After a week full of showings, emails, telephone conversations and meetings on my luxury inventory I found a whole new attitude surfacing. The re-emergence of a back-up contract is an activity I am actively encouraging among the sellers and buyers with whom I work on a daily basis!  more...

Feb

19
2009

THE POWER OF YES

Yes.

Such a little word, but oh so powerful.

During the course of the day our spoken and written dialogues contain so many yes and no expressions. I was thinking the other day how much more energy and negativity is attached to, “No” when sometimes, “Yes, let me look into that”, would open so many more doors and influence attitudes positively.  more...

Feb

2
2009

REAL ESTATE AND PUBLIC AWARENESS: A VERY GOOD THING

Sometimes we need a boost in our real estate marketing endeavors. The National Association of Realtors offers an excellent avenue for re-charging your information batteries or directing potential buyers to a site to cement their commitment to the real estate process. The resource? NAR’s public awareness website, HousingMarketFacts.com.  more...

Jan

20
2009

LIFE, CONFIDENCE AND THE REAL ESTATE MARKET

My London colleague, Nick Churton, with Mayfair International, has posted another optimistic discussion on his blog, London Calling. With permission, I have re-blogged it here for your enjoyment.

LIFE, CONFIDENCE AND THE REAL ESTATE MARKET

The start of this fresh year is a good time to reflect on the turbulent months behind us in the real estate market, and to look ahead. It is surprising how similar the US real estate market is to that of many European countries right now. But perhaps this year we ought to think twice about trying to second-guess the future.  more...

Jan

16
2009

AGENTS and CAPITAL...where's the value? A website just isn't enough!!!!

Well, these are the best of times.....and then there's NOW! I recently joined a group of our agents in a “Building Social Capital” workshop that we hosted at our training center. Our agents were literally drawing pictures that depicted the inter-connections between their spheres of influence and learning how to grow the inter-connections between people they know who don’t know each other. If it’s a “small world after all”, agents of the future need to learn how to make these connections and more.  more...

Nov

21
2008

An Apple store for real estate?

Innman reader Sean O'Toole left a very interesting comment on a recent Inman article that lays out his vision for what a bricks and mortar real estate office could be.   more...

Nov

20
2008

Broker/Owner Relevance in the New Real Estate Economy

Owners are in the economic vice. They personally guarantee most of the economics behind local real estate companies that service consumers and provide services for agents.

In the current climate and with the changes taking place in the industry, can traditional Broker/Owners maintain their relevance in the New Real Estate Economy or, will they be squeezed out in favor of electronic supervision of agents and their transactions?

Can Broker/Owners create the necessary margins to sustain the ROI and long term profit that is necessary to re-engineer their models?  more...