Brian Columbus

You're asking all the right questions that often go ignored. According to NAR: -68% of customers surveyed would "definitely use their agent again or recommend" them to others. -23% of customers are repeat clients So what about the other 45%? I call that segment of your business the loyalty target. With the right engagement strategies, this group can provide valuable referrals (short-term value) & repeat business (long-term value). Find a touchpoint with these clients. For some it might be lunch for others might be a small 'buying anniversary' gift, etc. Develop your own strategy based upon what the Consumer's interest post closing rather than what you want them to see (forget magnets, calendars, etc). The bottom line is: make them remember you and your valuable service. Brian Columbus HomePerks.com

And the debate continues... Rebates, closing gifts and other incentives are just another tool in the modern real estate marketer's box. If you believe that competition is good or that the quality of a real estate professional's services are the primary driver of fees, there's no reason to fear these marketing tactics. Taking these options off the table hurts both realty professionals and consumers by diminishing competitive marketing practices. Brian Columbus HomePerks.com