ICNY 18 Marketing: Using 3-D tours to create a lifetime client funnel after closing
The next generation of 3-D tours promises to shake up the conventional notion of dip marketing
by Inman Mar 8
House head and tech keys
Inman's first-ever Real Estate Leadership Survey reveals surprising tech trends that leaders are embracing. Also: ones they aren't and should be.
4 tips for using video tours to show off your listings
Opinion
Save time, show less, and sell more
by Martin Orefice Mar 8
Re/Max is bullish on automated marketing with Adwerx, Imprev
Franchisor arming agents with tools to auto-generate and place highly targeted ads around the web as RE tech race heats up
by Emma Hinchliffe Mar 7
5 surefire ways to capture more Facebook leads
You may never have to ask where your next deal is coming from again
by Belladonna Riso Mar 7
How to stay top-of-mind after the deal closes
Share your neighborhood knowledge to make a lasting impression
by Parker O’Very Mar 7
Houzz unveils new logo that looks like an 'h' and a house at once
Renowned graphic designer Paula Scher explains her creative process in coming up with a new emblem for the home design website
CRM and website provider iHouseweb wants to be your everything
Company offers more than 300 IDX website templates, one-on-one training and a CRM app.
How an agent’s Vikings billboard on Eagles turf paid off
Kris Lindahl scored big with this viral marketing
by Dan Smith Mar 6
For Sale sign
Houston-based Realtor Ellis Young is also attracting attention with his 'Gluten-Free House,' and 'Harvey Tested' signs
by Marian McPherson Mar 5
Can Coldwell Banker and Century 21 deliver on their new brand promises?
Opinion
Both franchisors scored big with their most recent moves, and it’s worth talking about them
by Robert Hahn Mar 5
7 home staging mistakes only rookies make
Opinion
Buyers will see right through a feeble attempt
by Larry Alton Mar 5
3 tips for succeeding as a millennial real estate agent
Opinion
Use your tech savviness in conjunction with old-school methods
by Sam DeBianchi Mar 5
10 of the worst social media mistakes agents can make
Facebook, LinkedIn, Instagram -- avoid these pitfalls
by Italina Kirknis Mar 5
Coldwell Banker launches 'Hoops' ad in time for March Madness
Spot highlights how one special feature of a house can make it feel like home
by Gill South Mar 2
7 ways real estate leaders can improve their social media
Real estate rockstars Sherry Chris, Spencer Rascoff, Morgan Carey and Sharran Srivatsaa share how they've mastered the social media game
by Marian McPherson Mar 2