Opinion
Does everyone in your market know who you are? If the answer is no, then you have serious work to do to get your name out there. Here are few things you should (and shouldn't) do when building your real estate brand
Opinion
With today's tight inventory and so many people wanting to buy homes, this often-overlooked group may be the answer to unlocking a slew of listings in 2021. Here's what you need to know
Opinion
To work in harmony, the broker can also encourage a safe space culture where differing points of view are respected
Opinion
Zillow delivered tangible value to agents while the legacy industry stood still. Now, Zillow has become the industry's octopus, its tentacles reaching everywhere
Opinion
When the pressure's on, every move you make matters. Agents need to finish strong to ensure that the transaction gets all the way into the end zone
Opinion
Our industry needs to better understand the economic equation of iBuying. The request is simple: Have an honest, upfront conversation about profitability
Opinion
In an effort to demonstrate that every transaction begins with a showing, the popular app has added tour coordination, offer submission and management and now an in-app integration with Master Lock's Bluetooth-enabled lockboxes
Opinion
This week, Byron Lazine and Nicole White discuss Zillow’s acquisition of ShowingTime, Grant Cardone’s partnership with eXp Realty and how The Weeknd’s Super Bowl performance relates to real estate
Opinion
This very valid question is one that clients will undoubtedly ask at some point. Here’s look at how to respond when clients ask what to tip movers
Opinion
Many agents lamented online Wednesday that Zillow's acquisition of ShowingTime is about Zillow getting its hands on data. As often happens, this is a misplaced fear
Opinion
For some homebuyers, down payment assistance can prove to be a game-changer. Here's why, at the very least, real estate agents should familiarize themselves with affordable financing options for purchasing a home
Opinion
These three tech trends allow luxury agents to give their clients a better experience, which is why they will change the face of real estate in 2021 and beyond
Opinion
Impact is greater than intentions. The solution then is not solely to be a well-meaning real estate professional but an actively antiracist one. Here are a few resources to help you
Opinion
As CoStar made a huge splash entering residential real estate with the purchase of Homesnap and Houses.com, many questions were left unanswered
Opinion
Fill your mind with uplifting material, and you’ll feel positive and motivated all year long. If you haven’t already read these books, add them to your 2021 reading list immediately
Opinion
Zillow and other innovative companies are attempting to make the trading of homes simple and easy. Somewhat like Robinhood, they are doing so with fewer intermediaries
Opinion
The 3D marketplace has grand plans for the real estate space, the first of which includes an experiential retail and photo-realistic virtual staging offering
Opinion
This week, Byron Lazine and Nicole White discuss how millennials are shaping the market, time-wasters agents should avoid and utilizing IG Reels
Opinion
Despite the fact that commission rates are how you make a living, there are certain clients who will ask for a discount, while other clients might warrant a reduced rate. Here, we break down the pros and cons of offering a reduced rate
Opinion
Moving your team is a much bigger deal than most realize. Planning is essential to keep your team's growth momentum during the transition
