Christi Borden, CIPS, ABR, GRI

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As a Realtor in the super sprawling area of Katy (West of Houston, TX), we already experience this growth. Many of our younger buyers here come to Katy for our incredible combination of low cost of living, newly contructed master-planned communities, high quality of life and terrific school district (for their future family needs). Yes, urbanites in Houston have some disdain and look upon us as being somewhat unsophisticated or happily living our lives out in the 'burbs without having to leave our little corner of Mayberry RFD... and we are okay with that. I love that the younger generations are seeing home ownership as an important rite of passage and are coming to realize that there really is "Life outside the Loop". Your Katy, TX Realtor, Christi Borden, CIPS, GRI, ABR Prudential Gary Greene, Realtors Email: Christi@ChristiBorden.com Web: www.ChristiBorden.com Cell: 832-372-7470

This is an interesting article. My brokerage Prudential Gary Greene has an easy Facebook App for uploading listings. Luckily for Realtors in Houston, our Association, (HAR) also offers this ability at a touch of a button. We also have auto updates on Twitter for new listings, price changes, etc. Our Board of Directors have made it a priority to focus on Social Media and are constantly offering tools to benefit our members: free blogs, member videos, consumer ratings, real time communication with consumers and more. As for posting listings on Facebook... I think we need to use a bit of caution here. Remember, Social Media is about building relationships and not necessarily selling. I do post my listings on Facebook and Twitter but only about once a week or less just as a reminder that I am in business and to highlight Open Houses or special features. I do post several times a day about personal matters, industry information, videos, photos, my blog posts, etc. but not from a sales pitch perspective. If we all post listings daily, we might end up turning Facebook into a psuedo MLS and we will lose the very thing we love about it... personal relationship building. Not to mention we may all be "un-friended" by those not in the business of real estate - which will turn Facebook into just another Realtor site... Your Katy, TX Realtor, Christi Borden, CIPS, GRI, ABR Prudential Gary Greene, Realtors Email: Christi@ChristiBorden.com Web: www.ChristiBorden.com Cell: 832-372-7470

I look forward to receiving my report. This is always a great resource and we all need guidance in the Social Media realm. I do not mind the agents posting occasional listings Facebook as most are my friends and I love to see their listings (note, I said "occasional) but I do mind the constant Tweets "Looking for a good agent in XYZ area, call me"... That is just not what works in the Twitterverse or anywhere. Can you imagine having success walking into a cocktail party with your card in hand, shoving it into everyone's face saying the exact same thing? I love hearing from other real estate professionals and follow many but will block or unfriend anyone from any profession that is just all about the sales pitch. Your Katy, TX Realtor, Christi Borden, CIPS, GRI, ABR Prudential Gary Greene, Realtors Email: Christi@ChristiBorden.com Web: www.ChristiBorden.com Cell: 832-372-7470