21 creative video concepts to reach more buyers and sellers
Here’s a handy list of video ideas that every agent can — and should — easily make to reach out to more potential buyers and sellers and keep in touch with past clients
by Jimmy Burgess Aug 20
How to reenergize your diversity efforts to enact change
Last summer, everyone was on the quest for equality, but where are we one year after George Floyd's murder? Julia Lashay Israel, Keller Williams head of diversity, equity and inclusion, shares some initiatives she's embracing
by Lee Davenport Aug 19
Digging into listing tech: Here's what you should know
It comes as no surprise that buyers want to see photos, detailed property information, virtual tours and more when looking for a house. But agents don't always deliver. Here are some strategies worth stealing
by Bernice Ross Aug 17
Cash in on your hard work: 7 steps for getting more online reviews
Online reviews and recommendations are key to building credibility with potential customers and growing your business. Don't know where to start? Here are a few strategies to get your clients talking about you
by Jimmy Burgess Aug 13
The Real Word: What did Zillow's Q2 earnings report reveal?
Opinion
This week, Byron Lazine and Nicole White discuss a Black real estate agent and his clients who were handcuffed while touring a home, Zillow seeing profits slip and real estate agents paying NCAA athletes
by Byron Lazine Aug 13
How to use Instagram to motivate sellers to list with you
This ever-growing app is a powerful tool for building connections that result in leads contacting you. Here are a few creative ways Instagram can help you reach potential sellers
by Bernice Ross Aug 11
Orange clock
Finding efficiencies wherever you can will help you work smarter, not harder. Here are 11 must-try apps that'll save you time, put you in control and keep you organized wherever you go
by Jimmy Burgess Aug 8
The Real Word: Are sellers spying on agents?
Opinion
This week, Byron Lazine and Nicole White discuss a growing number of sellers who use spy cams during showings, the slowing down of bidding wars, and Liz Vaynerchuk-Novello’s simple strategy that makes a big difference
by Byron Lazine Aug 6
End the year strong: 5 smart ways to spend your marketing dollars
August is a terrific month to set yourself up for the rest of the year. Take advantage of it by using these tactics and effectively spending your marketing dollars. Here's how
by Bernice Ross Aug 4
Zero-cost lead generation: How to set up your Google Business Profile
Who doesn't want free leads from Google? Jimmy Burgess and Heidi Harris show you how to set up and optimize your Google Business Profile to become the go-to local expert at no cost to you
by Jimmy Burgess Aug 1
The Real Word: Does this new Connecticut law jeopardize teams?
Opinion
This week, Byron Lazine and Nicole White discuss a new law put into place that affects Connecticut real estate teams, how telling a couple to get counseling led to more deals for one agent, and Brad Inman’s big announcement
by Byron Lazine Jul 30
5 nifty (and thrifty) social media marketing ideas
If you know where to look, you'll find that the digital space is chock-full of free resources and tools you can use to up your social media marketing game. Here are a few.
by Katie Lance Jul 29
3 looming shifts that could change real estate
Opinion
Increased regulatory enforcement and the ending of IC status are just a few of the possible changes that could greatly impact the way we do business. Here's what agents should prepare for
by Bernice Ross Jul 29
No flood of foreclosures to come in pandemic's wake. Here's why
Opinion
Anyone believing but there will be a flood of homes that will be foreclosed on either toward the end of this year or in 2022 is likely to be disappointed. Here's a closer look
by Matthew Gardner Jul 27