Inman Blog

  • Stormy seas or smooth sailing for real estate search?

    There are quite a few maritime references in a paper about the state of online real estate search, and even a reference to "a sea lion coming over the next wave" as a parallel to the industry standby "lion over the hill" metaphor for new competitors in the real estate arena.

    "Tales of an Industry Lost at Sea," prepared by three industry consultants including the principals at Larson/Sobotka consulting firm and Focus Forward Consulting, highlights the many unknowns about the value of a variety of online search sites (see Inman News article).

    For example, the paper poses, "No one has demonstrated the impact of national aggregator sites on broker site traffic, whether good or bad," "The true impact of public MLS sites remains unmeasured," and "Consumer expectations, preferences and behavior in the real estate search environment have not been studied."

    In March, another real estate consulting group put out a paper that focuses on a public-facing MLS search site maintained by the Houston Association of Realtors, though the report released this month suggests that more study is needed covering many market areas to get a better grasp on the value of various search sites to industry participants and consumers alike.

    The report suggests that Realtor trade groups, MLSs and brokers "still have not united behind a strategy regarding consumer real estate listing search on the Web," and that MLSs and associations should provide tools to make brokers the best source of real estate information for consumers.

    In realizing the vision put forth in this paper, MLSs and associations could "assist brokers in making the best use of new communication channels, such as blogs, widgets and user-generated content."

    So is the industry's approach to consumer-focused online property-search destined to be a total shipwreck, or are calmer seas in store?

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  • Hot-button election issues: abortion, gun control, FHA loan guarantees

    Writing for Huffington Post, Peter Dreier explores the politics behind last week's House passage of a sweeping housing bill. The bill would expand FHA loan guarantee programs by $300 billion, helping troubled borrowers refinance into more affordable mortgages and making permanent higher loan limits for FHA, Fannie Mae and Freddie Mac (see Inman News story).

    The Bush administration, dismissing the FHA expansion program put forward by Rep. Barney Frank as a bailout of speculators and opportunistic lenders, has threatened to veto the bill -- despite Democrats' attempts to sugar-coat the plan by packaging it with action on issues the administration has been pushing for some time, such as FHA modernization and GSE reform.

    Among the 39 Republicans crossing the aisle to vote for the bill were "arch conservative" Rep. Gary Miller, whose Southern California Congressional district has one of the highest rates of foreclosure in the U.S. Dreier, who's the director of the Urban & Environmental Policy program at Occidental College, surmises that Miller's support for the bill was based on practical, rather than ideological reasons.

    Republicans who voted for the bill "bucked enormous pressure from their party leaders and from the White House," Dreier says -- because they expect Democrats will use the issue "to make their case that (presidential candidate Sen. John) McCain and Congressional Republicans are woefully out-of-touch with the daily lives of ordinary Americans, hanging the foreclosure crisis around Republican necks."

    The economy and housing issues are likely to be major factors in the November elections in places like Ohio, where close races are expected in six of 18 contests. Five of the six seats considered "up for grabs" are held by Republicans, Dreier says.

    Dreier also notes that the folks at the Association of Community Organizations for Reform Now (ACORN), who organize low-income families to take grass-roots political action, are targeting Minnesota Republican Senator Norm Coleman.

    ACORN published a "report" last week (more of an editorial) rounding up some election contributions Coleman has taken from the banking industry. Coleman's fellow Senate Banking Committee members have also been the recipients of the industry's largess, regardless of party affiliation. But an ACORN member claims in a press release that Coleman’s "votes against foreclosure assistance ... have been bought and paid for by the mortgage industry."

    ACORN is particularly miffed that Coleman (along with just about every other Senate Republican) blocked a bill, the "Foreclosure Prevention Act," that would have allowed bankruptcy judges to "cram down" the principal on mortgage loans (The Senate eventually passed a watered-down version of the bill that consisted mostly of tax breaks for homebuilders and other businesses hit hard by the downturn).

    One problem with Dreier's thesis (that Democrats can use Frank's FHA expansion plan as a club against Republicans in November) is that polls have shown the public has a deep aversion to anything that smacks of a bailout. Although proponents of Frank's plan (and bankruptcy cramdowns) say speculators will be excluded, it's not easy to explain in a soundbite the finer points of the FHA expansion legislation that are intended to achieve that goal (owner-occupied homes only, haircuts for lenders, and exit fees charged to borrowers who sell or refinance at a profit). Even supporters acknowledge that taxpayers could end up footing a bill that could run into the billions (CBO says the program would require a 2 percent subsidy, or a $1.7 billion bill to taxpayers to help 500,000 borrowers over 5 years).

    The potential bill for taxpayers is rather minuscule, however, when compared with the losses homeowners and lenders have already incurred and are still facing. It seems rather unlikely that Republicans could turn the issue around and attack supporters of Frank's plan as reckless.

    But regardless of whether Frank's amounts to a bailout, some think it would do more harm than good. Mortgage broker and syndicated columnist Lou Barnes -- who's been urging more drastic government action -- thinks Frank's plan would only prolong the pain of the housing downturn by delaying, but not preventing, many foreclosures. That's because a lot of folks who are in trouble had no business buying a home , he says in his latest column, "Bring on the short sales, foreclosures."

    "The marketplace can absorb the volume, but it needs help," Barnes writes. The best thing the government can do is help make more financing available so homebuyers with good credit can buy foreclosed properties, he says. "Wise, tough-love policies" would encourage the rapid recycling of foreclosures and get loan servicers "terrified of value second-guessing" to accept short-sale offers, he says.

    While Democrats didn't appear to have the votes Thursday to override President Bush's threatened veto of Frank's plan (the vote went 266-154, with all of the nays coming from GOP members), it looks like we'll be hearing about it for a long time if they do manage to force the administration's hand (and putting a bill on the president's desk could be a long shot, given the more conservative nature of the Senate). Depending on who ends up in the White House next year, the FHA may eventually end up going down this road -- although by then, it will be too late to help many of the 2 million borrowers Frank says might take advantage of the program.

    If the Bush administration sticks to its guns, it will be interesting to see just how rapid and efficient the process of "recycling of foreclosures" can be. In the current environment, with buyers and lenders in many markets still fearful of falling prices, the answer has often been not very.

    If there's one bright spot in the whole debate, maybe it's that suddenly arcane details of housing finance that were under the general public's radar a few years ago have become the hot topics of this election, instead of the usual emotional wedge issues like abortion and gun control.

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  • Agents trade gas guzzlers for 'Easy Rider'

    The Morning News of Northwest Arkansas reports that some agents are battling high gas prices with two wheels.

    "Obviously, I can't take clients house-hunting on the back of my bike, but I do a lot of scouting, previewing, flier-running and business related errands on a daily basis," said Tami Fagan, a Realtor in Fayetteville, Ark., who increasingly favors a motorcycle over her Mazda minivan in real estate work, the article states.

    "It is doable now that the weather is getting warmer, and though it doesn't do much for my hairdo, my pocketbook loves it."

    The Morning News article also noted that another agent in Springdale, Ark., parks his Land Rover in favor of a motorcycle, when possible, and another agent traded in a sport-utility vehicle for a Toyota Prius gas-electric hybrid.

    Inman's Jessica Swesey asked readers to weigh in on the rising cost of driving (see the blog post here), with one real estate professional reporting a $61 fill-up and another working in a multiple listing service area that spans 10,000 square miles.

    We've seen real estate companies that build a brand around a fleet of Mini Coopers and Volkswagen Beetles. Which real estate company will be the first to use a fleet of Harleys? Note: MotorcycleRealtor.com is already taken (it belongs to Paul Morand, a Florida Realtor). And then there's BikerAgents.com, a "Referral Network for RE/MAX Biker Agents."

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  • Barking up the wrong tree

    If sponsoring an event for dog lovers is a sophisticated way to drum up business for real estate agents (see post below), this Washington Times story suggests the perils of a more blunt marketing technique: spamming.

    Seems a mortgage originator recently made the mistake of e-mailing FDIC chairwoman Sheila Bair a pop-up ad offering her $400 monthly payments on a $175,000 loan. The article doesn't say say whether the offer was legit or whether the originator is in hot water, but does a nice job of exploring whether lax regulatory standards helped create the "dry forest" that Treasury Secretary Henry Paulson recently told lawmakers ignited into the mortgage meltdown.

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  • Barking up the right tree

    Why is San Francisco Bay Area luxury real estate firm Pacific Union GMAC Real Estate sponsoring "Save Your Dog Day" -- an event where dog owners can get a microchip implanted in Fido and a "rabies shot and amnesty" for unlicensed pooches?

    Well, it's "a fun and helpful community event that brings people and their pets together" and Pacific Union is proud to be the sponsor, the company says in a press release.

    Given the hassles pet owners often face as renters and the location of the June 14 event -- Danville, an upscale suburb east of San Francisco -- it's safe to say most of the people showing up will probably be home owners, and potential clients.

    Pacific Union, which has offices in six Bay Area counties, obviously knows a thing or two about drumming up business to keep its agents busy.

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  • 5 indicators real estate needs to keep innovating

    DALLAS – Errol Samuelson, president of Realtor.com, points to five challenges that lie ahead in online real estate:

    1. Fragmentation: Samuelson during a real estate journalism conference Friday cited a survey conducted last summer that shows 20 percent of real estate consumers visit seven or more real estate Web sites when researching for one transaction. We still have too many niche applications specializing in one small aspect of transactions, he said.

    2. Comprehensiveness and currency: Many listings sites only have part of the available property listings. Consumers are left to chance that their dream home is included in this partial view. Many sites still update only once every 24 hours, and consumers are sometimes getting stale information.

    3. Poor market indicators: “I think most (real estate) sites do a very bad job of telling consumers leading indicators of where the market is headed,” Samuelson said.

    4. Insufficient consumer focus: Many sites still aren’t making things easier for consumers.

    5. Lagging in mobile: Over the next 10 years, more consumers will access the Internet from mobile devices than from PCs, Samuelson predicts. There hasn’t been much successful innovation in real estate on this front. He expects the iPhone will stimulate more development.

    Samuelson’s predictions going forward? He expects more real estate sites will focus on one-stop shopping and comprehensive information, more sites will offer better transparency of information to consumers, and more sites will focus on the quality of information they provide.

    What’s Realtor.com up to? The site’s been going through a series of updates and will be unveiling more features at the National Association of Realtors Midyear Conference in Washington, D.C., next week.

    Samuelson also mentioned that Realtor.com just opened a big research and development center in Silicon Valley. Do we smell some serious movement coming from NAR’s online darling?

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  • Mortgage meltdown fix posted on YouTube

     

    Got an hour and 20 minutes to kill? Amaze your friends -- after you watch this video, you WILL be able to explain "How We Got Into this Mortgage Mess and How We Get Out."

    From an April 23 presentation at the Princeton Club of New York by Alan Blinder, professor of economics and public affairs at the Woodrow Wilson School, Princeton University; Zanny Minton Beddoes, economics editor at The Economist magazine; and Peter Orszag, director, Congressional Budget Office.

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  • There's always an asterisk

    Some builders are offering price guarantees to new home buyers -- assurances that they will be protected from falling prices not only up to closing, but for a year, two years, or more.

    Reno, Nev.-based Pacifc West says its guarantee is good until all the homes in a development are sold.

    "Our Life-of-The-Project Price Guarantee is the best in the industry, bar none," the company claims. "Unlike other guarantees that last 30 days or 90 days, ours lasts for as long as your community is selling new homes. If we do reduce the base price of your home model in your community below our guaranteed pricing, we'll write you a check for the entire differece."

    Companies offering two-year guarantees include Signature Properties, and CNH Homes, while Cornerstone Homes offers a 12-month guarantee.

    The fine print in such offers may specify -- as does Pacific West's "Life of The Project Price Guarantee" -- that they expire when the last home with the same floor plan in a development is sold, or, more ominously, if "all such floor plans are withdrawn from sale." And, of course, if a builder goes out of business, well...

    Bill Sumski, managing director for Paladin Pacific LLC, noted the trend at the annual Fisher Center Real Estate Conference in San Francisco this week (see Inman News story). Sumski that while builders are slashing prices to compete with foreclosure properties, buyers dry up when the market is headed down. "There is a great fear about making a large purchase right now," he said.

    You might recall another recent Inman News story about an outfit in Utah, EquityLock Financial Inc., that sells 15-year contracts as a hedge against falling home prices. The contracts, which aren't available in the riskiest markets, are being marketed to developers and builders for 1.5 percent to 2 percent of a home's sale price.

    Signature Properties is offering its "Live Secure" guarantee on homes in some California markets where prices have fallen hard, including Sacramento and Oakland. Pacific West says it's offering its "Life of the Project" guarantee in Reno and all but one of its projects in California, and has already seen a boost in sales.

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  • International buyers: Phone home

    Some real estate agents and brokers are going to great lengths to boost business these days in searching for overseas buyers.

    Any stories you care to share about efforts to market properties and services internationally? What is the state of foreign demand for U.S. property in your market area?

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  • Move cancels 'transformational' venture before it launches

    Move Inc., which operates the most highly trafficked real estate search site in the country, reported a $4.6 million net loss in the first quarter and has canceled a project that had been led by the company's former Realtor.com president (watch Inman News for related story).

    It has been a tough week in earnings for other publicly traded industry players, too. Yesterday, real estate brokerage company ZipRealty, which has operations in 34 markets in 19 states and Washington, D.C., announced a $7.3 million net loss in the first quarter. And the day before, national online real estate marketing company HouseValues Inc. reported a quarterly loss of $1.2 million.

    Move announced in March that Allan Dalton, former president for Realtor.com, had "voluntarily resigned" his position with a secretive venture at Move for which the company had offered only nebulous descriptions during earnings presentations.

    So it is perhaps no surprise the company has canceled this venture ... whatever it was. David Lereah, former chief economist for the National Association of Realtors, had also been teamed with Dalton on that venture, which Move officials had at one time referred to as a "transformational" project for the company.

    Meanwhile, Move officials announced an upgraded automated home valuation tool that will couple information about active for-sale homes, recently sold homes and the real estate professionals who are selling them or have sold them.

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