Louis Cammarosano

• Manage |RSSReal Estate Bloggers
• Manage |RSSReal Estate Marketing 2.0

How Convenient! Citi underwrites Zillows IPO and then follows on with glowing research on Zillow

Hi Bernice It depends on the product. HomeGain has a product to meet agent and consumer preferences Agent Evaluator allows consumers to compare realtors anonymously. Consumers register on HomeGain and we send the information to a group of agents but not the contact details of the consumer to agents. The agents then propose to the consumer and the consumer evaluates the proposals and decides whether to contact them. Agents pay a referral fee for any deal closed through the system. For Buyerlink- Homegain sends visits to the agents'idx listings page (we do not pre register the consumer information). Most of our members, however, require some sort of registration -either up front or delayed after viewing a view listings-to continue to view listings. Agents pay on a cost per click model. For Agent View- all the agents'information profile, videos, blog, homes for sale, local information and instant home valuation are posted on homegain.com in an exclusive and ad free environment. All information is available to the consumer without registration. The consumer can contact the agent via email, web site link, toll free number, blog comments or requesting a Comparative market analysis. Agents pay a month to month subscription fee. Here is the product page with summary information http://www.homegain.com/agent/realestateagent

Some good stuff here Bernice Do you have statistics that show "today's buyers and sellers don't want to have to register to receive property information." At HomeGain our agent members have been consistently seeing 10-15% registration rates to view listings over the past few years. Do you have statistics that support your thesis "Our younger buyers have no use for "expertise." Instead, they believe in their ability to "do it themselves." Too often I think we generalize about how "gen x" and "Gen Y" behave or what they want. Too often we base our marketing decisions on what we think people might do rather than what they actually do. Too often we base our marketing decisions on what WE might do or what our circle of friends might do rather than what people actually do.