Louis Cammarosano

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Gahlord Thanks for this. Too often social media gurus make conclusory statements because they believe them or want them to be so - and not because there is any empirical data to support such statements. If they say these statements enough (online and/or in conferences)they gain a following who repeat the same statements. "people don't want to talk to a company they want to talk to a person" "join the conversation" "generation Y is like this" "generation X is like that" "engage others" "be transparent" "talk about business only 20% of the time" These gurus then cite "the power of social media" and it efficacy as a marketing tool. They note Dell sells "millions of dollars worth of computers" (out of billions of total sales they fail to mention) using social media. Take a look at Dell's twitter account-they are not joining any conversation, but rather offering specials and customer service support. It's difficult to take the learnings of company success with social media to real estate, to be fair because re practitioners are individuals and need to "engage" Perhaps, however, social media is NOT the marketing tool that many have cracked it up to be but rather a "social" tool that can take up a lot of time.

Here is a tiny url of the link referred to above http://tiny.cc/c8SEq

Google is in an even more commanding position as a result of this move Additional thoughts here: http://activerain.com/blogsview/1442775/google-moves-into-mortgage-thoughts-on-google-s-left-side-right-side-move