Kris Berg

Co-owner and Designated Broker, San Diego Castles Realty

Kris Berg is Designated Broker and co-owner of San Diego Castles Realty in San Diego, California. Together with her husband, Steve, she has been representing buyers and sellers throughout San Diego County for more than a decade. They recently founded San Diego Castles Realty on the premise that, through a smaller, leaner, more progressive and consumer-focused business model, they would be better able to deliver superior, personalized service to their clients. After all, helping people buy and sell properties is their only business.

Kris began her real estate career as an agent with a large, locally-owned company. She later associated with an independently-owned national franchise and finally with Prudential California Realty. Having experienced first-hand a variety of brokerage models, Kris remains passionate in her desire to create an environment in which ethics, integrity and the customer are at the center of each transaction.

Kris readily admits that she often feels like she is desperately clutching the back bumper of a runaway technology bus for dear life, but she is tenacious and has (so far) managed to hang on. While her company boasts a few bricks and a little mortar, their approach is “virtually” focused in response to evolving consumer needs and changing industry dynamics. Darwin would be proud.

She also has a well-documented blogging addiction. Kris is the mastermind behind and the main contributor to the locally-focused real estate blog, The San Diego Home Blog. In addition, she is a contributing columnist for Inman News.

Kris holds a Masters Degree in Civil Engineering and prior to entering real estate, actually used that degree for its intended purpose. She held the title of Deputy Director with the City of San Diego’s Engineering Department, and later consulted in the private sector, ultimately as the owner of her own consulting firm, specializing in long-range traffic forecasts and development impact studies. Ironically, it turns out that predicting travel behavior is not much different than predicting real estate market trends. Real estate simply gives her an opportunity to be wrong about the future of something else.

In her spare time, she applies a method acting approach to her role of mother to two teenaged girls. It is experimental theater at its worst.