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dzxy/Shutterstock Get inside your clients' heads: 3 psychological lessons for real estate

Get inside your clients' heads: 3 psychological lessons for real estate

Real estate is not a product like any other, and it is a classic agent mistake to try to turn it into one. Being conscious of how real estate connects people is critical to understanding what would motivate someone to buy or list a house through you ...
By Kevin Hopp | 8 hours ago
Dshowroom_hero Listing portals can sell 3-D enhancements using new platform

Listing portals can sell 3-D enhancements using new platform

Don’t be surprised if you begin to see more 3-D content popping up on listing portals in the near future. DIAKRIT, which produces 3-D renderings for listings that appear on websites including NJ.com, NOLA.com and Syracuse.com, has rolled out a 3...
By Teke Wiggin | 10 hours ago
Stocklite/Shutterstock New tools let brokers, team leaders manage networks of multiple websites

New tools let brokers, team leaders manage networks of multiple websites

BoomTown, a real estate marketing firm that bakes real estate search websites, search engine marketing and a customer relationship management system into one offering, has released new tools that allow brokers and team leaders to network multiple ...
By Paul Hagey | 10 hours ago
Zillow_generic_hero Zillow will offer more perks for listings

Zillow will offer more perks for listings

Zillow will roll out new perks this year for brokerages that provide direct listing feeds to the portal that the company says will increase their visibility and branding. More than 5,000 brokers currently provide a direct feed to Zillow under ......
By Paul Hagey | 11 hours ago
coldwellbankerwest_hero Smart marketing materials update themselves

Smart marketing materials update themselves

Real estate marketing firm Imprev Inc. has signed up its first Coldwell Banker Real Estate affiliate to the automated version of its platform since signing a mega-deal with the franchisor in September. Under last fall’s franchise-wide deal, ...
By Inman | 11 hours ago
archilogic_hero Got floor plans? Here's how to get a free 3-D model

Got floor plans? Here's how to get a free 3-D model

Real estate agents can snatch up free virtual 3-D models of listings by uploading floor plans to the website of Swiss 3-D provider Archilogic, which has launched a giveaway coinciding with Real Estate Connect. Click above to play around with a 3-D ...
By Teke Wiggin | 12 hours ago
IS-GoFigure4 Go figure: rabid football fans, commission competition, home averages across the pond and more

Go figure: rabid football fans, commission competition, home averages across the pond and more

Which markets contain the most devoted football fans? Which markets are best for STEM professionals? Who takes commission cuts (and why) ......
By Inman | 16 hours ago
Hero-ZillowTalk Sneak peek: 'Zillow Talk' by Spencer Rascoff and Stan Humphries

Sneak peek: 'Zillow Talk' by Spencer Rascoff and Stan Humphries

Once you start looking for them, they're hard to miss. The signs pop up in front yards and on park benches, on billboards and bulletin boards. In Battle Creek, Michigan: "Everything we touch turns to SOLD!" ......
By Inman | 17 hours ago
coach Julie Harris: 'My goal is to provide overwhelming value to my agents'

Julie Harris: 'My goal is to provide overwhelming value to my agents'

"Sometimes my job is to take a 'grizzled veteran' and help them find a level of time management that gets their life back in order," says the co-founder of Tim and Julie Harris Real Estate Coaching. "Other times, my job is to get a new agent on an im...
By Inman | 17 hours ago
HelderAlmeida_71478790 The real estate war zone: Part 2

The real estate war zone: Part 2

Yesterday, we started a "SWOT" analysis — strengths, weaknesses, opportunities and threats — of the major real estate players to see who's got the best chance of influencing (or adapting to) an industry change. Without further ado, let's continue...
By Creed Smith | 18 hours ago
mris_zillow_hero Zillow on the brink of deal for 50,000 MLS listings

Zillow on the brink of deal for 50,000 MLS listings

Zillow is on the brink of a deal with one of the nation’s largest multiple listing services that would help the top real estate portal weather the end of a contract with listing syndicator ListHub. The board of Rockville, Maryland-based ......
By Andrea V. Brambila | Monday, January 26, 2015
YuralaitsAlbert_181172984 Why agent teams can be risky business

Why agent teams can be risky business

If you manage an office or are an agent who runs a team with independent contractors, it’s imperative that you examine your business model to determine if your current practices violate your state’s labor laws. Failure to do so could result in co...
By Bernice Ross | Monday, January 26, 2015
homespotter_hero Developer of augmented reality app for listings lands $1.8M

Developer of augmented reality app for listings lands $1.8M

Mobile Realty Apps, developer of mobile apps for multiple listing services, brokerages and franchisors, has raised $1.8 million and rebranded as HomeSpotter, the name of its popular augmented reality feature. The 27-employee firm, whose clients inc...
By Paul Hagey | Monday, January 26, 2015
ludinko_90063931 Housefax will extend offerings to real estate professionals

Housefax will extend offerings to real estate professionals

Information is currency in the real estate industry, and real estate technology company Clareity Security is betting on a company that’s stuffed to the gills with data. Clareity has made a mid-six-figure investment in Housefax, a service launch...
By Andrea V. Brambila | Monday, January 26, 2015
sindeo_hero Mortgage marketplace looking to partner with real estate pros

Mortgage marketplace looking to partner with real estate pros

Sindeo, a mortgage marketplace that arms consumers with insights into costs and fees to help them plan, qualify and shop for a mortgage with multiple lenders, has hired Trulia’s Ginger Wilcox as chief industry officer as the company prepares to...
By Inman | Monday, January 26, 2015
HelderAlmeida_71478790 The real estate war zone: Part 1

The real estate war zone: Part 1

For 15 years, you've heard about how the Internet was going to change everything in the real estate industry. Not too much has happened yet, right? Just wait — it will. ......
By Creed Smith | Monday, January 26, 2015
Nosonjai/Shutterstock 4 homebuyer turnoffs and how to avoid them

4 homebuyer turnoffs and how to avoid them

Recently, I had the opportunity to work with some homebuyers who had an experience with another buyer's agent a few weeks before the holidays. They called me because, as they put it, there were things the other agent had done that made them feel she ...
By Hank Bailey | Monday, January 26, 2015
small talk big talk Welcome to a snowy New York City

Welcome to a snowy New York City

Many moons ago, before Google was a verb, the powerful search engine’s co-founder, Larry Page, spoke at Real Estate Connect in San Francisco. At the time, I overheard a wary, old-school real estate broker in the back of the room ......
By Brad Inman | Monday, January 26, 2015