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Plane with Banner Many Realtors are overlooking a lead generation gold mine

Many Realtors are overlooking a lead generation gold mine

If you’re not a professional online marketer or a Web programmer -- and most real estates agents are not -- the term search engine optimization (SEO) is intimidating. You know it is really important to how your website attracts potential clients, b...
By Guest Contributor | 11 hours ago
Plane with Banner Many Realtors are overlooking a lead generation gold mine

Many Realtors are overlooking a lead generation gold mine

If you’re not a professional online marketer or a Web programmer -- and most real estates agents are not -- the term search engine optimization (SEO) is intimidating. You know it is really important to how your website attracts potential clients, b...
By Guest Contributor | 11 hours ago
Analysis image via Shutterstock. The good news in finance this week was not what you might think

The good news in finance this week was not what you might think

Financial markets have stopped their hysterics for now, so let’s get some other things straight. Things about mortgage and other credit. Simple things. FDR’s first fireside chat in 1933 was devoted to simple explanations of banking. The next day ...
By Lou Barnes | 12 hours ago
Rendering of the Elmhurst, Illinois, development that Redfin will market. Source: Redfin. Redfin signs second homebuilder to custom listing service

Redfin signs second homebuilder to custom listing service

Redfin has begun marketing the listings of a Chicago-area homebuilder, the second company to sign on to a custom listing service for builders the brokerage launched last fall. Redfin Builder Services, a listing service offered by Redfin that promis...
By Inman News | 13 hours ago
Reverse mortgage image via Shutterstock. And you thought time-lapse video was cool

And you thought time-lapse video was cool

Check out photographer Julian Tryba's "layer-lapse" video, which time-shifts footage of multiple objects or regions within the same scene -- shot at different times of day from the same camera angle -- and plays it all back in a simultaneous flow. W...
By Inman News | 20 hours ago
Mythical dragon image via Shutterstock. You can be a big fish, too

You can be a big fish, too

Mega real estate producers are an enigma. They have secrets and magic formulas and know things the rest of us don’t, which is why they’re so much more successful than everyone else, right? Ironically, some of the biggest misconceptions about top ...
By Trulia Pro Blog | 20 hours ago
Mythical dragon image via Shutterstock. You can be a big fish, too

You can be a big fish, too

Mega real estate producers are an enigma. They have secrets and magic formulas and know things the rest of us don’t, which is why they’re so much more successful than everyone else, right? Ironically, some of the biggest misconceptions about top ...
By Trulia Pro Blog | 20 hours ago
Sandicormls.com home page San Diego MLS rolls out new consumer-facing real estate search site

San Diego MLS rolls out new consumer-facing real estate search site

Sandicor Inc., one of the largest multiple listing services in California, has launched a new public-facing property search portal with responsive design and a common search interface for consumers and real estate professionals. The site, Sandicormls...
By Andrea V. Brambila | 20 hours ago
Teenagers image via Shutterstock. Gen Z teens bullish on homeownership

Gen Z teens bullish on homeownership

The 13- to 17-year-olds of “Generation Z” believe homeownership is a more vital component of the American dream than graduating from college, getting married or having children. That’s according to an online survey of 1,000 teens...
By Inman News | 21 hours ago
Beijing's business district image via Shutterstock. Re/Max open for business in Beijing

Re/Max open for business in Beijing

The first Re/Max office in China, Re/Max Eternity, is open for business in Beijing’s Chaoyang business district. Re/Max Eternity broker-owner Xianqiu Kong plans to open two more offices in Beijing in the next three years and is excited about co...
By Inman News | Thursday, October 23, 2014
Calgary, Alberta, skyline image via Shutterstock. CoreLogic's Matrix now serving more than 300,000

CoreLogic's Matrix now serving more than 300,000

A Canadian real estate trade group is the latest to sign up for CoreLogic’s Matrix multiple listing service platform, adding to the more than 300,000 real estate professionals using the platform. The 5,200-member Calgary Real Estate Board has s...
By Inman News | Thursday, October 23, 2014
Leads image via Shutterstock. ZipRealty giveth leads to Warren Buffett, Realogy-owned ZipRealty taketh away

ZipRealty giveth leads to Warren Buffett, Realogy-owned ZipRealty taketh away

Starting next month, leads generated by ZipRealty’s “Powered by Zip” referral network in the Tucson, Arizona, market will go to a Realogy-owned brokerage, Coldwell Banker Residential Brokerage in Arizona, instead of Long Realty, one...
By Inman News | Thursday, October 23, 2014
Mobile technology image via Shutterstock. Shift your value proposition to land more real estate clients

Shift your value proposition to land more real estate clients

Real estate technology has come a long way in recent years allowing the consumer more control over the homebuying and selling process. The entire real estate search process has been democratized, leading consumers to ask the question, “Why do I nee...
By Will Caldwell | Thursday, October 23, 2014
Mobile technology image via Shutterstock. Shift your value proposition to land more real estate clients

Shift your value proposition to land more real estate clients

Real estate technology has come a long way in recent years allowing the consumer more control over the homebuying and selling process. The entire real estate search process has been democratized, leading consumers to ask the question, “Why do I nee...
By Will Caldwell | Thursday, October 23, 2014
Magical thinking image via Shutterstock. The most popular real estate apps aren’t even real estate apps. Should we worry?

The most popular real estate apps aren’t even real estate apps. Should we worry?

I often ask real estate agents what their three most important real estate websites or apps are, and I get a surprising mix of answers. Namely, most of them aren’t even real estate apps. Somehow, Gmail, Dropbox, Evernote, Twitter, Facebook, ......
By Jonathan Aizen | Thursday, October 23, 2014
Detail from promotional poster for "Pocket Listing." Coming soon to a theater near you: 'Pocket Listing'

Coming soon to a theater near you: 'Pocket Listing'

Real estate brokers and agents may have a hard time suspending their disbelief for a satirical thriller soon to hit theaters depicting a "disgraced Los Angeles property broker" (James Jurdi) who's hired by a "mysterious power player" played by Rob Lo...
By Inman News | Thursday, October 23, 2014
My REcolorado Listing Metrics dashboard MLSs helping members track listing performance

MLSs helping members track listing performance

The 16,000 members of Colorado’s largest multiple listing service, Metrolist, can now track their listing performance on the MLS’s public website through a dashboard from real estate software startup Vendigi. Vendigi launched its free l...
By Inman News | Wednesday, October 22, 2014
Listings faucet image via Shutterstock. MLS that withheld listings makes peace with realtor.com

MLS that withheld listings makes peace with realtor.com

Realtor.com now identifies the listing agent on all for-sale listings, and will soon give them the opportunity to provide linkbacks to their own websites from their profile pages on the site, prompting North Alabama Multiple Listing Service to turn i...
By Paul Hagey | Wednesday, October 22, 2014