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Downtown Philadelphia via Shutterstock. Long & Foster acquires large Philadelphia brokerage

Long & Foster acquires large Philadelphia brokerage

The Long & Foster Companies Inc., the third-largest brokerage in the U.S., has acquired the big Philadelphia-based firm Century 21 Alliance. Already the second-largest firm in Philadelphia, Long & Foster will creep closer to market leader Be...
By Inman News | 11 hours ago
Farm in central Pennsylvania image via Shutterstock. Realogy subsidiary NRT buys Coldwell Banker affiliate

Realogy subsidiary NRT buys Coldwell Banker affiliate

Realogy subsidiary NRT LLC is creating a new 650-agent, 22-office Coldwell Banker Real Estate brokerage in central Pennsylvania by merging a newly acquired Coldwell Banker affiliate with a nearby company-owned, ERA-affiliated brokerage. The new Cam...
By Inman News | 11 hours ago
streeteasy mobile Zillow-owned StreetEasy unveils crop of mobile products

Zillow-owned StreetEasy unveils crop of mobile products

Just over a year after being acquired by Zillow, StreetEasy, the popular listing portal covering the New York City area, has trotted out a trifecta of mobile products that it says will make it easier for consumers to search its database on the fl...
By Teke Wiggin | 12 hours ago
Screen shot of RPR Android app from the Google Play Store. Realtor-owned tech firm offers mobile version of property database

Realtor-owned tech firm offers mobile version of property database

Realtor-owned technology company Realtors Property Resource has rolled out its first mobile application, offering all 1 million-plus Realtors on-the-go access to its parcel-based property database at no additional cost. National Association of Realto...
By Andrea V. Brambila | 12 hours ago
Big data image via Shutterstock. Free 'big data' resources help agents target new clients

Free 'big data' resources help agents target new clients

The power of big data is about understanding patterns of consumer behavior and profiles, particularly information around “life events” such as marriage, divorce, job change and births. Having this data enables you to advertise to prospective clie...
By Guest Contributor | 12 hours ago
Gavel image via Shutterstock. Title insurer agrees to pay $200,000 to settle kickback allegations

Title insurer agrees to pay $200,000 to settle kickback allegations

A title insurance agency has agreed to pay $200,000 to settle allegations that it violated the Real Estate Settlement Procedures Act (RESPA) by entering into marketing services agreements with companies, including real estate brokers, with the unders...
By Inman News | 13 hours ago
Competing image via Shutterstock. Online real estate is about to get more competitive, and that's good for everybody

Online real estate is about to get more competitive, and that's good for everybody

News Corp (or “Rupert Murdoch,” if you’re feeling more dramatic) is buying Move. A few quick thoughts ... This is a good thing. Move was eating Zillow’s dust for too long. As part of News Corp, the company (and, most notably, realtor.com), wi...
By Brian Boero | 15 hours ago
99 Ways to Market Your website 99 ways to market your real estate website

99 ways to market your real estate website

Coming up with fresh ideas to market your brand online in this fast-paced industry is a challenge! There are only so many articles, tweets and posts to read and webinars to attend. We have had so many of you come ......
By Laura Monroe | 16 hours ago
Think safety image via Shutterstock. Real estate agents using apps, wearable tech to stay safe

Real estate agents using apps, wearable tech to stay safe

With the recent, horrible, kidnapping and death of Realtor Beverly Carter in Arkansas after showing a vacant home to an unknown person, personal safety is first and foremost on people’s minds today. As it should be. Every day ......
By Guest Contributor | 19 hours ago
leigh_brown Just say yes to staging

Just say yes to staging

A home will sell whether you stage it or not, right? Sure –“Even a blind pig can find an acorn,” says Leigh Brown, broker-owner of Leigh Brown and Associates with Re/Max Executive Realty. Having recently seen the dramatic difference...
By Inman News | 21 hours ago
Downtown Charlotte, North Carolina via Shutterstock. Brokerage pulling listings from Zillow, Trulia and doubling down on realtor.com

Brokerage pulling listings from Zillow, Trulia and doubling down on realtor.com

Allen Tate Realtors is pulling all of its listings — approximately 10,000 — from Zillow and Trulia, and doubling down on its presence on realtor.com by paying to spotlight its listings there through the portal’s Showcase Listing En...
By Paul Hagey | 21 hours ago
Watchful image via Shutterstock. NAR must keep a close eye on realtor.com changes

NAR must keep a close eye on realtor.com changes

When news broke that News Corp will be acquiring realtor.com operator Move Inc., Move, News Corp and NAR all published positive, forward-looking statements about the potential for improved visibility and marketing for the realtor.com portal. If a Rea...
By Sam DeBord | 22 hours ago
Sunrise image via Shutterstock. Honor Beverly Carter's memory and take care of yourselves

Honor Beverly Carter's memory and take care of yourselves

Like many of my Realtor family, I can’t shake the uneasy feeling I’ve had ever since Beverly Carter went missing last week. Now we know where she is, and the police have a suspect in custody, and we are all ......
By Leigh Brown | Tuesday, September 30, 2014
Zillow CEO Spencer Rascoff tweeted "Game on." this morning upon learning of News Corp's pending acquisition of Move Inc. 'Game on' as News Corp's realtor.com play fuels portals' battle for dominance

'Game on' as News Corp's realtor.com play fuels portals' battle for dominance

News Corp’s pending acquisition of realtor.com operator Move Inc. will intensify the competition between top national real estate portals — a battle that, until now, looked like it was Zillow’s to lose. Any way the numbers were slic...
By Paul Hagey | Tuesday, September 30, 2014
Wedding cake image via Shutterstock. Why NAR gave News Corp its blessing to acquire realtor.com operator Move

Why NAR gave News Corp its blessing to acquire realtor.com operator Move

The National Association of Realtors is giving its blessing to plans by publishing giant News Corp to acquire realtor.com operator Move Inc. because of the potential “multiplier effect” for realtor.com if owned by the “world’s pre...
By Andrea V. Brambila | Tuesday, September 30, 2014
Detail of screen shot of realestate.com.au. Murdoch's Australian portal thrives in country with no MLS and few buyer's agents

Murdoch's Australian portal thrives in country with no MLS and few buyer's agents

Visit realestate.com.au and you won’t encounter what’s become a staple of U.S. listing portals: lead forms for buyer’s agents. Realestate.com.au — whose operator, REA Group Limited, is set to acquire a 20 percent stake in Mov...
By Teke Wiggin | Tuesday, September 30, 2014
XYZ Real Estate Why every agent should 'own' their marketing -- literally

Why every agent should 'own' their marketing -- literally

I believe that owning your own marketing is critical to being a successful Realtor. By marketing, I specifically mean the tools and materials that you use to promote your real estate business ......
By Guest Contributor | Tuesday, September 30, 2014
Marching band image via Shutterstock. Edina Realty does about-face, sends listings to Zillow, Trulia, realtor.com

Edina Realty does about-face, sends listings to Zillow, Trulia, realtor.com

Edina Realty, the Minneapolis-St. Paul, Minnesota-based Berkshire Hathaway affiliate that made waves when it pulled its listings from Trulia and realtor.com two years ago, started sending its listings to Zillow, Trulia and realtor.com today at noon ...
By Paul Hagey | Tuesday, September 30, 2014