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Australian model Allira Cohrs stars in a video promoting a listing represented by  John and Nicole Mayer. Model's breasts star in luxury listing video

Model's breasts star in luxury listing video

Sex can be used to sell just about anything, including real estate. But knowing where to draw the line on this side of tasteful can be tricky. One Australian-based producer of listing videos, PlatinumHD PropVid, thinks it knows how to do that. But...
By Teke Wiggin | 14 hours ago
Open House tip Recharge your open houses

Recharge your open houses

How about adding a branded "welcome mat" at the front doorstep of every open house you sit? How about three balloons per sign, with an eight-sign ratio? What are the best ways to use social media to get people to your open houses ......
By Laura Monroe | 15 hours ago
Rules image via Shutterstock. Time for agents to make the rules

Time for agents to make the rules

Zillow’s plan to acquire Trulia seems to be the most significant event of the year in real estate, and it’s tempting to choose a side. But it’s quite clear from the debate there is no clear “right” or “wrong.” In ......
By Tamir Poleg | 16 hours ago
BadHabits_Shutterstock_191691272 How bad habits are killing your brokerage

How bad habits are killing your brokerage

This recent article outlined the most difficult pitfall for agent's to avoid: losing your business plan in the chaos of the transaction. Often, agents find it harder and harder to return to their original good habits of daily prospecting and follow-u...
By Guest Contributor | 16 hours ago
Surfing paper image via Shutterstock. Keller Williams goes for 'top-of-the-line' transaction management

Keller Williams goes for 'top-of-the-line' transaction management

Keller Williams Realty Inc. has upgraded to dotloop’s DASHBOARD+ transaction management system, a version built for brokers that offers “unlimited workflows,” one-click sign-in to dotloop, integration of dotloop with accounting and ...
By Inman News | 17 hours ago
Mortgaged home image via Shutterstock. Trulia launches lender co-marketing program for agent advertisers

Trulia launches lender co-marketing program for agent advertisers

Trulia is launching a lender co-marketing program today that gives agents the ability to get more bang for the buck out of their ad spend with the portal, by letting mortgage lenders take on some of their expenses in exchange for shared exposure....
By Paul Hagey | 23 hours ago
Porch's project search portal lets users filter based on project price, home value, home size and more. Searchable database of remodeling projects a tool for real estate agents, clients

Searchable database of remodeling projects a tool for real estate agents, clients

Porch, a home remodeling site that’s raised more than $33 million, has unveiled new features to make it a stickier destination for homeowners, as it seeks to position itself as more of a resource for buyers, sellers and real estate agents. Taking...
By Teke Wiggin | 23 hours ago
Blogging image via Shutterstock. Over 300 real estate blogging and video ideas to last the rest of your career

Over 300 real estate blogging and video ideas to last the rest of your career

Writing is a passion for me, but, as a novelist, my blogging seems to have taken a back seat. A friend and I have been meeting to discuss how we're going to get back to blogging and doing videos regularly ......
By ActiveRain | Wednesday, September 17, 2014
Arden Hearing talks about the return of the luxury development market at Real Estate Connect San Francisco 2014. The luxury development market is back

The luxury development market is back

With cranes soaring high above in major cities and demand stronger than ever, the luxury segment is back. Learn about the state of this lucrative part of the real estate economy from Nat Bosa, president, Bosa Development; Erin Kennelly, senior direct...
By Inman News | Wednesday, September 17, 2014
Screen shot from a Century 21 video promoting its Super Bowl advertising. Century 21 marketing guru Bev Thorne moves on

Century 21 marketing guru Bev Thorne moves on

Bev Thorne, the mastermind behind Century 21 Real Estate’s multidimensional ad blitz and one of real estate’s most influential leaders, is no longer the Realogy brand’s chief marketing officer. Mike Callaghan, Century 21’s vice p...
By Paul Hagey | Tuesday, September 16, 2014
Data integration image via Shutterstock. Mobile app provides access to multiple MLSs

Mobile app provides access to multiple MLSs

Real estate brokers and agents working in markets served by several multiple listing services can dream of the day when their MLSs agree to consolidate or share data with each other. Until that day arrives, brokers and agents who are ......
By Inman News | Tuesday, September 16, 2014
LiongateExterior_for_Slider Inman News producing 'Luxury Connect' conference in Bel Air, California

Inman News producing 'Luxury Connect' conference in Bel Air, California

Inman News with media sponsor The Wall Street Journal announced today that it will host a daylong event on Oct. 23 in Bel Air, California, focused on how technology, new business models and innovative strategies are changing the luxury real estate ma...
By Inman News | Tuesday, September 16, 2014
Hyperlapse app How to decide which property tour technology is right for you

How to decide which property tour technology is right for you

Every so often, new technology comes along that improves the way we do things, and unless you’ve been living under a rock, you probably noticed Instagram recently introduced Hyperlapse, a free smartphone app that is going to be a game changer for r...
By Stephen Schweickart | Tuesday, September 16, 2014
Fish skeleton image via Shutterstock. MLS to send just the bare bones of listings to Zillow, Trulia and realtor.com

MLS to send just the bare bones of listings to Zillow, Trulia and realtor.com

In a bid to drive more traffic to listing brokerage websites, consumers will soon see only limited listing data when they search for Mid-South homes on Zillow, Trulia, realtor.com and other third-party public portals. In May, Inman News published a ...
By Andrea V. Brambila | Tuesday, September 16, 2014
HotelTonight's Jared Simon at Real Estate Connect San Francisco 2014. Building the impossible user experience

Building the impossible user experience

Jared Simon, co-founder and chief operating officer of HotelTonight, talks about how the company made the impossible user experience -- same-night mobile booking -- a reality. Sherry Chris, president and CEO of Better Homes and Gardens Real Estate LL...
By Inman News | Tuesday, September 16, 2014
Move executives rang the opening bell on the NASDAQ stock exchange in January. Realtor.com operator Move losing chief marketing officer

Realtor.com operator Move losing chief marketing officer

Move Inc.’s chief marketing officer, Barbara O’Connor, is leaving her post at the end of September for family reasons. “(Barbara) has the full support of the executive team,” Move spokeswoman Christie Wilfley told Inman News. ...
By Paul Hagey | Tuesday, September 16, 2014
Foreclosure image via Shutterstock. There should be an experienced agent on both sides of a distressed property transaction

There should be an experienced agent on both sides of a distressed property transaction

A complaint I often hear since the housing downturn is how difficult some REO brokers are to deal with. They are unresponsive, unhelpful, uncommunicative and difficult to transact business with. I’ll be the first to agree that some REO agents ......
By J. Philip Faranda | Monday, September 15, 2014
Drone image via Shutterstock. Realtors get a seat at the drone regulation table

Realtors get a seat at the drone regulation table

The Federal Aviation Administration has invited the National Association of Realtors to participate in a working group that will provide input on forthcoming regulations of “unmanned aerial systems,” or drones. NAR says it will use the op...
By Inman News | Monday, September 15, 2014