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Zillow_hero Love it or hate it, Zillow is here to stay

Love it or hate it, Zillow is here to stay

Love it or hate it, Zillow is not going anywhere. I posted a simple question to my Facebook wall the other day, and the replies indicated why consumers trust Zillow more than they trust real estate agents. Here's what I learned ......
By Brian Rayl | 12 hours ago
SocialMedia-ScottStrevell Scott Strevell: 'Local content produces our best results'

Scott Strevell: 'Local content produces our best results'

"Today's social media allows a larger daily reach," says the broker associate at KC Homes 365 Team. "It's all about the building relationships." ......
By Inman | 12 hours ago
Rose Hayes_366528 Radical innovation is coming to real estate. Will you survive it?

Radical innovation is coming to real estate. Will you survive it?

Webster's Dictionary defines innovation as "the act of introducing something new." That's weak. Someone could introduce a new shape of marshmallows into the market, but it creates little change ......
By Demon of Marketing | 13 hours ago
Artco/Shutterstock Building the dream MLS

Building the dream MLS

NEW YORK — It’s time for the multiple listing service to go back to its roots and remember its main reason for being: to foster cooperation between agents. That’s according to several real estate leaders asked to imagine their ̶...
By Andrea V. Brambila | 21 hours ago
Sean-Locke-Photography/Shutterstock Technology fueling commission rebates to Toronto homebuyers

Technology fueling commission rebates to Toronto homebuyers

Canadian brokerages TheRedPin and CommissionMadeFair.com say technology that lets homebuyers do much of the legwork involved in finding the home of their dreams themselves lets them offer commission rebates to buyers. Homebuyers “can filter thr...
By Phillip Woolgar | 22 hours ago
RedKoala/Shutterstock No locked doors at indie brokerages -- and in some cases, no doors

No locked doors at indie brokerages -- and in some cases, no doors

NEW YORK — Inman’s independent broker survey revealed that a big factor behind the current boom in unaffiliated firms is the freedom broker-owners have to pursue their business and adapt to changing conditions as they see fit. An ope...
By Paul Hagey | 23 hours ago
GeneralSession_MikeFerry Renowned real estate coach basks in 'bad guy' image

Renowned real estate coach basks in 'bad guy' image

NEW YORK — Mike Ferry doesn’t want to be your friend. Not if you’re his coaching client, at least. The industry bigwig, widely regarded as the granddaddy of real estate coaching, believes coaches who socialize with their clients are less l...
By Teke Wiggin | Thursday, January 29, 2015
Kinga/Shutterstock Ability to customize and integrate helps vendor keep big client

Ability to customize and integrate helps vendor keep big client

Keller Williams Realty has renewed an agreement with its custom intranet provider, BackAgent, which touted its ability to build new features suggested by the franchisor and improve integration with Keller Williams’ existing systems for the exte...
By Inman | Thursday, January 29, 2015
EPSTOCK-/Shutterstock 'Picture-perfect' listings that'll leave you speechless

'Picture-perfect' listings that'll leave you speechless

What are the most memorable homes you've ever seen or sold? Some of my sales stay with me like post-traumatic stress disorder. Surprise attacks, out of the blue ......
By Cathy Turney | Thursday, January 29, 2015
getkeep.net App promises to help you 'Keep' your clients

App promises to help you 'Keep' your clients

Good real estate brokers and agents get a heck of a lot of business from repeat clients and referrals, but they might get even more if they had an easy way to stay in touch. Agents call it staying “top ......
By Inman | Thursday, January 29, 2015
Pressmaster_158522279 Keller Williams re-ups with dotloop for 5 more years

Keller Williams re-ups with dotloop for 5 more years

Dotloop will continue to power the transaction management component of Keller Williams Realty all-in-one tech platform for five more years, extending the firm’s partnership into 2021. Dotloop has been a Keller Williams partner since 2009, and w...
By Paul Hagey | Thursday, January 29, 2015
RealSafeAgent_hero Agent safety apps leverage real estate community

Agent safety apps leverage real estate community

NEW YORK — Let’s face it: Many real estate agents do not vet strangers before meeting them in homes for fear of losing a sale. But in the wake of the kidnapping and killing of Arkansas real estate agent Beverly ......
By Andrea V. Brambila | Thursday, January 29, 2015
PiotrKrzeslak_244113157 Secret of successful agents: Mindset is what matters

Secret of successful agents: Mindset is what matters

A subtle transformation is occurring in real estate. You might not notice it at first, but if you look closely, you'll see a change in perspective in today's agents, who are leaving the survival-mode thinking behind and once again reaching for the st...
By Tim Harris | Thursday, January 29, 2015
GeneralSession_RichardASmith Realogy chief: Brand still king

Realogy chief: Brand still king

NEW YORK — Brand awareness drives brokerage and franchise giant Realogy’s success, CEO and Chairman Richard Smith says. Realogy owns NRT LLC, the largest brokerage in the U.S., and some of the country’s largest franchise brands, i...
By Paul Hagey | Thursday, January 29, 2015
Sergey-Nivens/Shutterstock 3 rules for bridging digital trust gap in real estate

3 rules for bridging digital trust gap in real estate

Do you believe everything you read on the Internet? Probably not. Marketing to online buyers and sellers does not guarantee that you are earning their trust — or their business ......
By Scott Schang | Thursday, January 29, 2015
har_inrix_hero Car-dependent Texans get search-by-commute tool

Car-dependent Texans get search-by-commute tool

With an eye on attracting prospective homebuyers, the Houston Association of Realtors has rolled out a search-by-commute tool on its new statewide website. “We operate under a ‘give the consumer what they want’ perspective at HAR,&#...
By Andrea V. Brambila | Thursday, January 29, 2015
GeneralSession_RupertMurdoch Rupert Murdoch: ‘What the hell does Zillow mean?’

Rupert Murdoch: ‘What the hell does Zillow mean?’

NEW YORK — Some real estate tech watchers have suggested that realtor.com is due for a name change, arguing that the label doesn’t deliver enough marketing oomph. But Rupert Murdoch, executive chairman of News Corp., the media conglomerate th...
By Teke Wiggin | Thursday, January 29, 2015
TechTrack_DavidEisenberg 2 devices that will reinvent home tours

2 devices that will reinvent home tours

NEW YORK — Two devices currently under development will reinvent the way buyers tour listings, according to Dave Eisenberg, CEO of 3-D provider Floored. The first is Oculus Rift, a virtual reality headset. The device will let users explore ...
By Teke Wiggin | Thursday, January 29, 2015