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An "agent on camera" video lets you provide a guided tour. (Photo courtesy of Nancy Butler/HouseLens.) 4 ways to create real estate listing videos that sell

4 ways to create real estate listing videos that sell

Let's be honest: Video listings are a great real estate marketing tool, but sometimes you need more than a basic walk-through. Value-added features can be the key to making a standout video and boosting the selling power of a property ......
By Kathryn Royster | 8 hours ago
Carpenter_Todd_ICNY_2014 When apps can predict what homes consumers will like, agents must be ready to act

When apps can predict what homes consumers will like, agents must be ready to act

Last year the National Association of Realtors announced it intended to tackle big data by launching a predictive analytics group headed by industry veteran Todd Carpenter. Why should agents care about predictive analytics — something many real...
By Inman News | 9 hours ago
Screen shot comparing a Cloud Streams listing alert with one from an MLS. W&R Studios launches MLS listing alert tool

W&R Studios launches MLS listing alert tool

W&R Studios, maker of the popular comparative market analysis tool Cloud CMA, has launched a new tool that allows agents and brokers to set up and brand multiple listing service listing alerts for their clients. Cloud Streams, which is currently ...
By Paul Hagey | 9 hours ago
Screen shot of Kunversion's Nosy Neighbor website. Kunversion CRM breaks out suite of a la carte products

Kunversion CRM breaks out suite of a la carte products

Kunversion LLC has broken out four features of its high-end consumer relationship management platform and made them available to brokers and agents on an individual, a la carte basis. Nosy Neighbor and Listing Machine help agents generate seller lea...
By Paul Hagey | 22 hours ago
News media image via Shutterstock. Real estate journalists set to gather in Houston

Real estate journalists set to gather in Houston

Journalists from around the country will travel to Houston in June to learn about issues affecting housing markets, online residential real estate marketing, and sustainability and real estate design at the annual conference of the National Associati...
By Inman News | 23 hours ago
Dropbox logo Dropbox: very cool real estate tech tips No. 4 (4 of 10)

Dropbox: very cool real estate tech tips No. 4 (4 of 10)

I am one of those guys who has had Dropbox for two years and had done nothing with it (same goes with Evernote, but that I will save for another time). However, when I had a problem with a closing while traveling overseas (this was when I was still a...
By ActiveRain | 23 hours ago
Data encryption image via Shutterstock. Nation's biggest MLS capable of receiving listings from secretive broker initiative

Nation's biggest MLS capable of receiving listings from secretive broker initiative

The nation’s biggest multiple listing service is one of at least three big MLSs that have the technical capability to accept listings from a hush-hush project to build a national listing database that’s backed by The Realty Alliance, a ne...
By Inman News | Tuesday, April 15, 2014
Pinterestrealestate 25 killer Pinterest real estate board suggestions

25 killer Pinterest real estate board suggestions

If you are just getting your feet wet with Pinterest for your real estate business, you may not know just how good the site can be as a marketing tool! You might also not realize that you need to have a variety of boards posted that are about a lot m...
By Guest Contributor | Tuesday, April 15, 2014
huffington_arianna_2_ICNY2014 It's only when we give something all of our attention that magic happens

It's only when we give something all of our attention that magic happens

Think you’re accomplishing a lot when you’re firing off work emails while you’re hanging out with your kids? Don’t kid yourself, says Arianna Huffington, chairwoman, president and editor-in-chief of Huffington Post Media Group...
By Inman News | Tuesday, April 15, 2014
Pondering the issues image via Shutterstock customized by Inman News. Can you run a successful business without Zillow, Trulia or realtor.com?

Can you run a successful business without Zillow, Trulia or realtor.com?

At my company, Realty Austin, we stopped syndicating companywide to all national portals on Oct. 1, 2013, except for realtor.com. We are not a small company, so this was not a decision to take lightly. We are currently the second-highest-producing fi...
By Teke Wiggin | Tuesday, April 15, 2014
Splitting image via Shutterstock. Re/Max Prestige rebrands as Laer Realty Partners

Re/Max Prestige rebrands as Laer Realty Partners

The owners of a large Boston-based brokerage, Re/Max Prestige, have abruptly ended the firm’s affiliation with franchisor Re/Max Holdings, rebranding their 14 offices and 280 agents as Laer Realty Partners. Announced today, the launch of the ne...
By Paul Hagey | Monday, April 14, 2014
Binary data image via Shutterstock. Zillow receiving 33,000 listings from Re/Max Integra brokers

Zillow receiving 33,000 listings from Re/Max Integra brokers

Zillow is now receiving about 33,000 listings from brokerages affiliated with Re/Max Integra, owner of three of Re/Max’s U.S. master franchise regions, through Zillow’s Pro for Brokers program. By participating in the program, Re/Max brok...
By Paul Hagey | Monday, April 14, 2014
Gavel image via Shutterstock. Realtor.com claims exec took knowledge of secret projects with him to Zillow

Realtor.com claims exec took knowledge of secret projects with him to Zillow

In a lawsuit that seeks to prevent former realtor.com President Errol Samuelson from working for rival Zillow, Move Inc. and the National Association of Realtors say Samuelson was privy to two secret, yet-to-be-launched realtor.com projects — o...
By Andrea V. Brambila | Monday, April 14, 2014
Screen shot of home tour created with Google Glass by Ariana Rios of Rancho Cucamonga, Calif.-based Mainstreet Realtors. Google Glass goes on sale Tuesday

Google Glass goes on sale Tuesday

The Google Glass “smart glasses” are going on sale in the United States on Tuesday, April 15, as rising interest is being shown by property professionals around the world. The high-tech eyewear costs $1,500 (almost £900) and is on sale for one d...
By OPP Connect | Monday, April 14, 2014
Neighborhood aerial view image via Shutterstock. 2 easy ways to research properties (without leaving your house)

2 easy ways to research properties (without leaving your house)

If you’re a real estate agent or investor, or someone who provides services to either of these groups, there is something we all have in common: We all need access to good information. I think everyone can agree that we would all be seriously inhib...
By Guest Contributor | Monday, April 14, 2014
ClientLoyalty 6 easy ways to foster client loyalty

6 easy ways to foster client loyalty

Building loyalty takes time and there are a number of essential things that you should be doing. Here are six practical tips you can use to foster client loyalty ......
By Matthew Collis | Monday, April 14, 2014
Gavel image via Shutterstock. Newbie agent sees dark side of HOA assessments, defect disclosure

Newbie agent sees dark side of HOA assessments, defect disclosure

Have you ever been caught in the crossfire of litigation? When I first started in the business I had a run of bad luck that I wouldn’t wish on anyone. If you have ever wondered why being paranoid about doing things right matters is a smart move, re...
By Bernice Ross | Monday, April 14, 2014
Tax time image via Shutterstock. Follow the rules, and the IRS will let quite a bit slide past April 15

Follow the rules, and the IRS will let quite a bit slide past April 15

As you probably know, your income taxes are due on April 15. However, this is not really the final date to file your 2013 return. You can get a six-month extension to file, meaning that your return won’t be due ......
By Stephen Fishman | Monday, April 14, 2014