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Elephant in the room image via Shutterstock. Zillow/Trulia merger is about home loans, not homes

Zillow/Trulia merger is about home loans, not homes

In the articles I've read dissecting the events of the last few days, I've been surprised to find virtually no reference to what I believe is a key part of the value proposition of a combined Zillow and Trulia: the monetization of products and servic...
By Vincent Turner | 10 hours ago
It's raining money image via Shutterstock. 6 must-follow rules for aspiring top producers

6 must-follow rules for aspiring top producers

There are some basic truths when it comes to building a successful real estate career. I know because when I canvassed some of our industry's top leaders, time and again the similar themes emerged! ......
By Teri Conrad | 15 hours ago
Antiques image via Shutterstock. Why some sellers are clueless about how homes are marketed on the Internet

Why some sellers are clueless about how homes are marketed on the Internet

Homebuyers ask for pictures and they want lots of them. They want great photographs that they can look at on their computer screens, tablets or smartphones. The way buyers look for homes has really changed now that everything is on the Internet. ......
By Teresa Boardman | 15 hours ago
most_friendly_portal Inman News readers say realtor.com still a Realtor's best friend

Inman News readers say realtor.com still a Realtor's best friend

Of the big four real estate search portals, realtor.com is the most “friendly” for listing agents and brokers, according to a poll of Inman News readers. The poll accompanied a July 23 story about a report by real estate consulting ......
By Inman News | Wednesday, July 30, 2014
Latino homebuyers image via Shutterstock. Better Homes and Gardens Real Estate targets Latino TV audience

Better Homes and Gardens Real Estate targets Latino TV audience

Better Homes and Gardens Real Estate LLC will target the rising tide of Hispanic homebuyers and sellers with a partnership with Spanish-language TV network Vme TV that has a presence in 70 million U.S. households. The partnership between Realogy̵...
By Paul Hagey | Wednesday, July 30, 2014
Screen shot of sample .realtor site It's official: NAR to manage new '.realtor' Internet domain

It's official: NAR to manage new '.realtor' Internet domain

It’s official: The National Association of Realtors will begin offering its 1 million members Web addresses with a new .realtor top-level domain sometime before October.   In 2012, NAR applied to the Internet Corporation for Assigned Names...
By Andrea V. Brambila | Wednesday, July 30, 2014
Home for rent image via Shutterstock. Realtor.com taking rental listings from Zumper

Realtor.com taking rental listings from Zumper

Realtor.com is now set up to get rental listings from pros who use the rental marketplace Zumper to market their listings. Zumper has over half a million listings on its platform that it gets from multiple channels, said Zumper CEO ......
By Paul Hagey | Wednesday, July 30, 2014
Real estate partnerships image via Shutterstock. 4 signs you've chosen reliable real estate partners

4 signs you've chosen reliable real estate partners

What does it take to be successful in the real estate industry? Here’s the short answer: partnerships! The most successful people in the real estate industry reach their professional goals by establishing essential partnerships and maintaining a re...
By Guest Contributor | Wednesday, July 30, 2014
Wedding cake image via Shutterstock. Keep the toaster, we're crowdfunding our down payment

Keep the toaster, we're crowdfunding our down payment

People have long been using Kickstarter, Indiegogo and other mainstream crowdfunding sites to raise cash for all manner of pursuits. But more recently, niche crowdfunding sites have been popping up. A number of them focus on helping people raise c...
By Teke Wiggin | Wednesday, July 30, 2014
Showing Suite mobile app screen shots App caters to real estate agents and clients on both sides of the deal

App caters to real estate agents and clients on both sides of the deal

Real estate showing management software company Showing Suite Inc. has launched what it says is the first mobile app for all four parties in a transaction: listing agent, seller, buyer’s agent and buyer. This does not mean buyers will be ......
By Andrea V. Brambila | Tuesday, July 29, 2014
Move Move CEO on Zillow, Trulia merger: 'We like the comp'

Move CEO on Zillow, Trulia merger: 'We like the comp'

Move Inc. CEO Steve Berkowitz likes what Zillow’s plan to acquire Trulia for $3.5 billion in stock has to say about his own company’s value. Given realtor.com operator Move and Trulia’s similar size, “We like the comp,” ...
By Paul Hagey | Tuesday, July 29, 2014
Market share image via Shutterstock. ComScore data show how combined Zillow, Trulia will dominate

ComScore data show how combined Zillow, Trulia will dominate

The latest comScore numbers on consumer traffic to real estate search portals bolster predictions that Zillow’s plans to acquire Trulia will put the company in a league of its own in its ability to connect homebuyers and sellers with real ......
By Paul Hagey | Tuesday, July 29, 2014
New Delhi, India image via Shutterstock. Sotheby's International Realty coming to India

Sotheby's International Realty coming to India

Sotheby’s International Realty Affiliates LLC will soon have presence in India, having signed an agreement with RealPro Infra Private Ltd. to develop the brand. RealPro Infra co-owner and CEO Amit Goyal will open the first North India Sotheby&#...
By Inman News | Tuesday, July 29, 2014
Moving day image via Shutterstock. NAR-backed firms integrating to simplify moving process

NAR-backed firms integrating to simplify moving process

Two companies partially owned by the National Association of Realtors will soon integrate their products to help real estate professionals simplify the moving process for their clients, the trade group announced today. As a result of the integration,...
By Andrea V. Brambila | Tuesday, July 29, 2014
Source: S&P Dow Jones Indices and CoreLogic Home price growth continues to cool

Home price growth continues to cool

Yearly growth in U.S. home prices continued to slow in May, but still remained well above average. The S&P/Case Shiller 20-City Composite Index showed prices rising 9.3 percent year over year in May, down from 10.8 percent in April. Annual ......
By Teke Wiggin | Tuesday, July 29, 2014
A print ad from a $40 million marketing campaign NAR launched in 2006. Realtor.com's new economist won't tell you 'It's a great time to buy or sell a home'

Realtor.com's new economist won't tell you 'It's a great time to buy or sell a home'

In the fall of 2006, as the world hurtled toward a financial crisis precipitated by loose mortgage lending practices that fueled one of the greatest housing bubbles in U.S. history, the National Association of Realtors launched a $40 million advertis...
By Matt Carter | Tuesday, July 29, 2014
shutterstock_156479297-[Converted] Here's what happened when the Internet tasked itself with renaming Zillow and Trulia

Here's what happened when the Internet tasked itself with renaming Zillow and Trulia

Yesterday's Zillow/Trulia buyout brought out the most dangerous of all cross-breeds: real estate enthusiasts who are also addicted to pop culture. As soon as the buzz hit, intrepid Twitter users began the very important task of rebranding the two por...
By Gina Thelemann | Tuesday, July 29, 2014
Smartphone image via Shutterstock. 3 apps agents use to work smarter, not harder

3 apps agents use to work smarter, not harder

The world of business is littered with clichés, and real estate is no different. Coaching seminars, podcasts, conventions, that one older relative so many of us have who seems to have every Henry Ford quote memorized (now replaced for others by the ...
By Bret Calltharp | Tuesday, July 29, 2014