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GWImages_35440741 NAR taps creators of Progressive's 'Flo' to reach millennial clients

NAR taps creators of Progressive's 'Flo' to reach millennial clients

The National Association of Realtors has hired a new advertising agency to help tout the virtues of its 1 million members to the largest generation in history: millennials. Millennials are between 18 and 34 this year -- an age range when people are m...
By Andrea V. Brambila | 2 minutes ago
KieferPix / Shutterstock.com 25 secrets for happiness in real estate: Part 2

25 secrets for happiness in real estate: Part 2

We just finished a series of shows discussing this topic on Real Estate Coaching Radio, and we're proud to present all three episodes below for you to follow along with as you go through our list of the 25 secrets of happy people ......
By Tim & Julie Harris | 32 minutes ago
2nix Studio / Shutterstock.com Place leaderboard ads on Forbes, New York Times with 'Branded Bar' feature

Place leaderboard ads on Forbes, New York Times with 'Branded Bar' feature

Real estate agents are planning to utilize more marketing automation that promotes listings -- which is why CityBlast has launched a new “Branded Bar” feature. According to CityBlast, cost-prohibitive advertising rates for top-tier placements on ...
By Erik Pisor | 1 hour ago
Jamie Hooper / Shutterstock.com 5 ways to court millennial buyers

5 ways to court millennial buyers

These 80 million or more millennials will become the generation with the greatest spending power by 2017. Here are the top five things sellers and their agents need to know about millennials to successfully draw them in as they begin investing more h...
By Eric Eckardt | 2 hours ago
Courtesy of Hello The free mobile tool you need to connect with would-be clients

The free mobile tool you need to connect with would-be clients

But what if there was one tool that could truly help you connect better with your clients? What if it could also help you find that guy you spoke to at your open house but didn't get his phone number? And what if it could actually replace the dial pa...
By Lee Davenport | 2 hours ago
MarkPullyblank Mark Pullyblank: 'We're just capitalizing on the secret desire to play with doll houses'

Mark Pullyblank: 'We're just capitalizing on the secret desire to play with doll houses'

"Currently, the homebuying experience is dull and frustrating," says Pullyblank. "Looking at photos or still frame renderings doesn’t provide the buyer with all the necessary information for such an important purchase." ......
By Inman | 2 hours ago
GaudiLab / Shutterstock.com Listing ads and client contact: How agents and brokers are using marketing automation

Listing ads and client contact: How agents and brokers are using marketing automation

A recent survey shows nearly one in three -- 29 percent -- of real estate brokerage and franchise leaders plan to implement marketing automation in ......
By Erik Pisor | 10 hours ago
Arina P Habich and Vaclav Volrab / Shutterstock.com New lifelike 3-D models won't require special camera

New lifelike 3-D models won't require special camera

Real estate agents and marketers will soon be able to produce photorealistic 3-D models using a regular camera, rather than hardware that costs thousands of dollars. Software built by 3-D provider InsideMaps will begin rendering photos captured by wi...
By Teke Wiggin | 12 hours ago
Sashkin / Shutterstock.com Zillow Group hires new CFO, COO from within

Zillow Group hires new CFO, COO from within

Zillow Group has named Kathleen Philips its next chief financial officer and Amy Bohutinsky as chief operating officer. Philips, who joined Zillow Group as general counsel in 2010 and has served as chief operating officer for the last two years, repl...
By Paul Hagey | 13 hours ago
8-Signs-1984 8 signs it's time to upgrade your mindset

8 signs it's time to upgrade your mindset

Are you hitting a wall in your real estate career? Feeling stuck -- like no matter how hard you work, your production and income simply isn't increasing anymore ......
By Tim & Julie Harris | 16 hours ago
1small Listing of the day: Frank Lloyd Wright-inspired home

Listing of the day: Frank Lloyd Wright-inspired home

As you drive through the woods to reach this gated home in Harrisburg, North Carolina -- just outside of Charlotte -- you will be amazed at the privacy of its surroundings. Situated on a lush and heavily wooded 10 acres, this Frank Lloyd Wright-inspi...
By Liz Graham | 16 hours ago
martinkay / Shutterstock.com Realtor.com’s early analysis of July sales shows business is still booming

Realtor.com’s early analysis of July sales shows business is still booming

With the end of summer approaching and many families preparing to send their children back to school, the busy summer selling season usually starts to taper off -- but demand is still strong, according to realtor.com’s “Advance Read of July Trend...
By Amy Swinderman | 16 hours ago
Robert Kneschke / Shutterstock.com 10 questions we hope Zillow answers in its quarterly earnings call

10 questions we hope Zillow answers in its quarterly earnings call

Zillow has an important earnings call tomorrow afternoon at 5 p.m. EDT. The company is on the hot seat with Wall Street and with the real estate industry. Here are our 10 questions, we would like to see answered ......
By Inman | 16 hours ago
Minerva Studio / Shutterstock.com Want to save on closing costs? It pays to shop around

Want to save on closing costs? It pays to shop around

Buyers who take the time to shop around for their mortgages and some of their settlement services are saving hundreds of dollars on some of their closing costs, according to a recent Bankrate survey. Those who got more involved in their homebuying ex...
By Amy Swinderman | 16 hours ago
Maria Skaldina / Shutterstock.com Homeowners' nonmortgage debt rises to 10-year high

Homeowners' nonmortgage debt rises to 10-year high

Mortgage holders are carrying more nonmortgage debt than at any point in the past 10 years, with an average of $25,000 per borrower. According to Black Knight Financial Services, this figure is $1,400 more than the average one year ago -- and nearly ...
By Erik Pisor | 16 hours ago
1984x880_VirtualOpenHouse Live video walk-throughs viewable to 1,000-plus buyers

Live video walk-throughs viewable to 1,000-plus buyers

Real estate agents can now theoretically walk an army of prospective buyers through listings in real time. ReaLync has released an updated version of its live video streaming app that lets agents host "virtual open houses" that can accommodate more t...
By Teke Wiggin | 16 hours ago
ymgerman / Shutterstock.com 9 apps real estate agents wish existed

9 apps real estate agents wish existed

Technology has changed the face of real estate. New apps. New software. New websites. Some of these changes have been amazing for agents, and some of them have caused an uptick in real estate-induced trichotillomania (hair-pulling disorder). The foll...
By Diane Goodman | 17 hours ago
Evok20 / Shutterstock.com 5 ways to improve resident relations

5 ways to improve resident relations

How do you keep track of one individual's needs in a sea of many? How do you improve tenant relations so that your renewal rates can continue to climb? Before your head starts spinning with countless questions, take a moment to read through our five-...
By Aimee Miller | 17 hours ago