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VictorMaschek_235720750 New York Times baking editorial content into real estate search

New York Times baking editorial content into real estate search

The New York Times will integrate editorial content including neighborhood videos and written pieces into its real estate search platform to help homebuyers get a better sense of what it might be like to live in different areas of the city. ......
By Paul Hagey | Friday, January 23, 2015
yurchello108_219894076 Mortgage lenders settle RESPA kickback charges for $35.7M

Mortgage lenders settle RESPA kickback charges for $35.7M

Wells Fargo has agreed to pay $34.8 million to settle allegations that more than 100 loan officers in at least 18 branches steered thousands of mortgage borrowers to a Maryland-based title company in exchange for kickbacks in the form of ......
By Phillip Woolgar | Friday, January 23, 2015
matterport_BHGRE_RandRealty2 Another broker hops on 3-D virtual tour train

Another broker hops on 3-D virtual tour train

Better Homes and Gardens Rand Realty’s more than 800 agents will showcase sellers’ homes using  3-D virtual tours that give buyers browsing listings online the feeling that they’re walking through the home. Rand Realty says it̵...
By Inman | Friday, January 23, 2015
portal-watch Zillow, Trulia changes could foreshadow post-merger strategy

Zillow, Trulia changes could foreshadow post-merger strategy

Zillow CEO Spencer Rascoff snapped a photo of Zillow’s headquarters glowing with a “12” on Friday evening ahead of the Seattle Seahawks’ astonishing comeback victory against the Green Bay Packers that secured the team a tr...
By Paul Hagey | Friday, January 23, 2015
Tungphoto_206611600 US mortgages are the Gazinta!

US mortgages are the Gazinta!

A wild story still unfolding, most of it overseas. The result here at home: mortgage rates near 3.75 percent and the lows of the year — and the tilt in chart-pattern witch-doctoring to lower yet. Rates will rise only on ......
By Lou Barnes | Friday, January 23, 2015
Neirfy/Shutterstock Why responsive website design could be sabotaging your lead generation efforts

Why responsive website design could be sabotaging your lead generation efforts

Here's a hard truth: For many in the real estate industry, mobile strategy isn't paying off. We all know the homebuyer is increasingly mobile-focused, and this year is going to be an even bigger bonanza for mobile devices as they become dominant in t...
By Randall Standard | Friday, January 23, 2015
Plume Photography_137159162 Feeling buyer burnout? Become a listing agent

Feeling buyer burnout? Become a listing agent

We get lots of inquiries from agents looking for a change — they're tired of buyer leads, tired of doing the same things hoping for a different result. Think about all the change in real estate over the last decade — shouldn't your strategy have ...
By Tim Harris | Friday, January 23, 2015
Murray Isbister/Flickr via cc Dominate your real estate niche in 3 steps

Dominate your real estate niche in 3 steps

Top-producing real estate agents often focus on a particular area and just dominate it. There are several underlying factors that perpetuate this strategy, and it takes discipline to become that local all-star agent ......
By Will Caldwell | Friday, January 23, 2015
trulia_zillowhero2 Zillow, Trulia share prices jump on talk FTC has approved merger

Zillow, Trulia share prices jump on talk FTC has approved merger

Share prices in Zillow and Trulia surged today, suggesting investors have gotten wind that the Federal Trade Commission intends to sign off on the companies’ proposed merger. Trading in Zillow and Trulia has been heavy, with twice as many share...
By Paul Hagey | Friday, January 23, 2015
Gunnar Pippel_76755373 Preprinted real estate contracts could get you fined

Preprinted real estate contracts could get you fined

It's a seemingly innocuous practice, but many real estate agents are steering their brokerages toward enormous fines and unwanted attention from state and federal regulators — and they don't even realize it ......
By Todd Ewing | Friday, January 23, 2015
2015 Outlook Duke Fan: 'Our vision is to build the ultimate platform for matching buyers to homes'

Duke Fan: 'Our vision is to build the ultimate platform for matching buyers to homes'

"Setting a product vision, I've found, helps harness the talent and drive of a product development team," says the vice president of product at RealScout ......
By Inman | Friday, January 23, 2015
MinervaStudio_241522228 How many apps did it take to find the house for sale next door?

How many apps did it take to find the house for sale next door?

Being in the real estate video technology and marketing business for the past seven years has been quite an eye-opening experience for me. And one thing became apparent to me recently: The real estate industry is its own worst enemy when it comes to ...
By Stephen Schweickart | Friday, January 23, 2015
Amenic181/Shutterstock National broker portal initiative raising seed money

National broker portal initiative raising seed money

A group of multiple listing services, franchisors and brokers is on the hunt for seed money to build the first national MLS consumer-facing listing portal. The initiative is being called the “National Broker Portal Project,” although it h...
By Andrea V. Brambila | Thursday, January 22, 2015
PhotonCatcher_89098690 This showing may be recorded for client satisfaction purposes

This showing may be recorded for client satisfaction purposes

Should real estate agents just assume that they’re on camera anytime they walk into a listing these days? For anyone who missed out on the media frenzy when two real estate agents were allegedly caught on camera using a client’s ......
By Inman | Thursday, January 22, 2015
DougBelshaw_Flickr MLSs tracking listing performance for 210,000 agents

MLSs tracking listing performance for 210,000 agents

The old “spray and pray” method of listing distribution is becoming a thing of the past. Real estate professionals are becoming more selective about where they send their listings and insisting on seeing results. ListTrac, a free tool fro...
By Andrea V. Brambila | Thursday, January 22, 2015
LouOates_ 56803072 Mortgage calculator helps Realtors route business to lender of choice

Mortgage calculator helps Realtors route business to lender of choice

A San Francisco-based startup says a mortgage calculator it built to help homebuyers gauge the affordability of listings can now be used by real estate brokers to boost originations by their in-house and preferred lenders, and to protect their agents...
By Paul Hagey | Thursday, January 22, 2015
education_hero 4 subjects all real estate agents should master

4 subjects all real estate agents should master

You won't learn everything necessary to grow your business through continuing education requirements. Real estate is woven into the fabric of our lives and has connections to many other fields ......
By Deidre Woollard | Thursday, January 22, 2015
Ahturner_245487850 New technology for real estate: how to fly high with drones

New technology for real estate: how to fly high with drones

Today, the biggest technological advances are in the realm of drones or unmanned aerial vehicles (UAVs), small aircraft that can be operated from the ground via a remote control. But where do real estate agents go to buy the technology, and where can...
By Richard Silver | Thursday, January 22, 2015