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Bloomua / Shutterstock.com 3 things Realtors can learn from big-brand marketing

3 things Realtors can learn from big-brand marketing

From Nespresso to Louis Vuitton to Nike, the world's most successful consumer brands offer something intangible along with the physical products they sell. They make a connection beyond your rational assessment of the object they're selling ......
By Shane Conroy | 8 hours ago
DRETR - doorsteps Doorsteps helps agents walk homebuyers through the process

Doorsteps helps agents walk homebuyers through the process

Online tools like Doorsteps.com is why real estate agents need to start thinking differently about how they reach clients with technology. No longer is knowing average sale prices and assembling a nice listing presentation enough to become a market l...
By Craig Rowe | 9 hours ago
Leader-ElzabethAnnStribling-Kivlan Elizabeth Ann Stribling-Kivlan on her stint in culinary school and following in her mother's footsteps

Elizabeth Ann Stribling-Kivlan on her stint in culinary school and following in her mother's footsteps

"After a brief stint in culinary school in San Francisco at the age of 22, I was left with a conundrum of what to do while my lease ran out," says the president of Stribling & Associates. "After two decades of insisting I would never work in real est...
By Inman | 9 hours ago
Hamik / Shutterstock.com What's on your plate (and the back burner) when you start your own real estate brokerage

What's on your plate (and the back burner) when you start your own real estate brokerage

Last week, I opened my own brokerage. I like to think of it as the most independent independent brokerage around, and instead of naming it something cute and witty, I went with Boardman Realty. The day after I opened my new company, I decided I had m...
By Teresa Boardman | 9 hours ago
Screenshot of nextdoor.com Latest funding round values Nextdoor at $1.1 billion

Latest funding round values Nextdoor at $1.1 billion

In the summer of 2012, Nextdoor was the most talked about new social network at Real Estate Connect, and the company closed its first round of $18.6 million in funding from investors including Zillow Chairman and co-founder Rich Barton. Today, the ...
By Matt Carter | 18 hours ago
Spencer Rascoff and Brad Inman discuss Zillow's past success and future path at Real Estate Connect New York City. How Zillow plans to stay on top: Watch the video

How Zillow plans to stay on top: Watch the video

In a lively exchange with Inman Publisher Brad Inman, hear what Zillow CEO Spencer Rascoff has to say about how Zillow climbed to the top, and how it intends to stay there. With News Corp.’s acquisition of realtor.com operator Move ......
By Inman | 18 hours ago
Screenshot of homeunion.com Website arms single-family home investors with neighborhood info

Website arms single-family home investors with neighborhood info

HomeUnion has added detailed neighborhood information to its website that’s intended to give individual investors the confidence to look beyond their own backyards for single-family homes that might make good investments. Launched last May, Hom...
By Matt Carter | 22 hours ago
Dragon Images / Shutterstock.com Start preparing for Chinese homebuyers, investors

Start preparing for Chinese homebuyers, investors

The United States attracts more Chinese real estate buyers than any other country. Chinese investors are buying U.S. property in order to diversify their assets outside of China, for investment purposes, for immigration reasons or because they have a...
By Sam Van Horebeek | 22 hours ago
ANURAK PONGPATIMET/Shutterstock Criminals targeting agents in homes will face stiffer penalties in this state

Criminals targeting agents in homes will face stiffer penalties in this state

Virginia lawmakers have passed a Realtor-backed bill that can add up to five years to the prison sentences of people who commit crimes including murder, robbery and rape after luring their victims into vacant homes. The legislation represents one of...
By Teke Wiggin | 23 hours ago
Neirfy / Shutterstock.com How I'm landing real estate sales with Instagram

How I'm landing real estate sales with Instagram

This is a story about my personal quest into the world of Instagram. The push to grow my business via Instagram started one year ago — and, I'll be honest, it was out of pure, competitive jealousy ......
By Dusty Baker | 23 hours ago
Syda Productions / Shutterstock.com 6 reasons you lost that real estate client (and what to do next)

6 reasons you lost that real estate client (and what to do next)

Some real estate clients are predisposed toward using an agent. That's awesome news for you as a real estate agent! So how did the "bird in hand" who contacted you for help buying or selling a home end up hiring another agent ......
By Lee Davenport | Wednesday, March 4, 2015
Torsak Thammachote / Shutterstock.com 13 tips on how to be a street-smart and safe real estate agent

13 tips on how to be a street-smart and safe real estate agent

As an agent, I know we take risks in our daily work, and I was deeply saddened when I read about the murder of Beverly Carter last year. I am concerned for agents who don't know street-smart principles to protect themselves every day ......
By David Hennessey | Wednesday, March 4, 2015
Zillow_hero Zillow secures direct feeds from 25 MLSs in February

Zillow secures direct feeds from 25 MLSs in February

Zillow signed up 25 multiple listing services in February to provide listings directly to the site, as the nation’s most popular home search portal continues to prepare for next month’s expiration of its agreement with listing syndication...
By Teke Wiggin | Wednesday, March 4, 2015
Screenshot from "How Am I Connected" promotional video from Homesnap Agent-only app sifts MLS data to show agents how they're connected

Agent-only app sifts MLS data to show agents how they're connected

Homesnap's agent-only mobile app, Homesnap Pro, just learned a cool new trick: Sifting transactional data from participating MLSs, the app can show agents how they're connected to each other -- whether they or someone in their office has done a deal ...
By Matt Carter | Wednesday, March 4, 2015
btc-ginger-wilcox Ginger Wilcox: 'Technology can enable service rather than replace it'

Ginger Wilcox: 'Technology can enable service rather than replace it'

Ginger Wilcox of Sindeo talks about helping consumers select the right mortgage and managing a transparent marketplace containing private information ......
By Inman | Wednesday, March 4, 2015
Alexander A.Trofimov / Shutterstock.com 3 'Ms' of building an indie real estate brokerage

3 'Ms' of building an indie real estate brokerage

My husband and I founded Lanier Property Group three years ago with the (admittedly audacious) vision of changing the real estate industry for both our agents and our clients. Starting an independent real estate brokerage is not for the faint of hear...
By Stephanie Lanier | Wednesday, March 4, 2015
DRETR - Box.com Think inside the Box

Think inside the Box

It's probably time we admit it: Via laptop or smart watch, hotel Wi-Fi or smartphone, we are perpetually connected and forever Web-enabled. That said, with so many critical communications and vital transaction information being received and replicate...
By Craig Rowe | Wednesday, March 4, 2015
Tech-EliKing Eli King on big phone screens, WordPress and why Exchange is her favorite email host

Eli King on big phone screens, WordPress and why Exchange is her favorite email host

"I have a Samsung Galaxy Note 2," she says, "a year and a half ago before the trend was bigger screens, because I did, in fact, want a larger screen for reading email and taking photos. Unfortunately, since getting the phone, I've discovered that it'...
By Inman | Wednesday, March 4, 2015