Photography is the central component of home marketing.
It increases the effectiveness of web marketing.
It increases the effectiveness of print media.
It makes the agent look good because it reduces market time* and
increases net sales price*.
It will help you compete for more listings.
Few real estate agents have the equipment, and or time, required to do quality
interior photography.
What’s required to produce high quality interior photography?
Digital Single Lens Reflex camera body ~ $2,000
Ultra wide-angle lens ~ $600 - $1,000
External flash lighting equipment ~ $1,000 more...
I've been to a few real estate auctions of REO properties in Chicago. Seems like prices keep going down. Last auction was a Hudson & Marshall auction on February 23, 2008. Purchased 9 properties. Last Hudson & Marshall auction the lender rejected most of the bids as being too low.
